Guinness and the Irish Pub Company
Research and Answer the following questions
1. How did The Guinness Brewing Company of Dublin, Ireland master the art of commodifying?
2. Describe the partnership formed between the Guinness Brewing Company and the Irish Pub Company.
Observe the Map below
3. Where are the majority of Irish Pub Company pubs located throughout the world? Are you surprised
by this phenomena?
Irish Pub Company and Guinness Brewing Company created 5 models of pubs and export them around