The Internet Marketing Dictionary by jianglifang

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									    The Internet Marketing
          Dictionary




                       By Aurelius Tjin
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                         The Internet Marketing Dictionary




                                   YOUR RIGHTS

                 You Now Have Full Master Resell Rights,
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      •   [YES] You have full rights to resell this reference guide.
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Do you want to turn your ideas into cash? Grab your FREE copy of
                the “Unstoppable Results” report here:
                      www.UnstoppableResults.com




                                             -2-

                      By Aurelius Tjin www.AureliusTjin.com
                                   The Internet Marketing Dictionary

About The Author
                   Aurelius Tjin is considered to be an unstoppable marketer with a take action only personality
                   among many of the top Internet marketers throughout the world.

                   He is not only known for his talents and charisma in the marketing world, but also is willing
                   to get his own hands dirty to help new marketers begin, grow, and profit from their own
                   online business. He has been providing new marketers with his easy to understand and step-
                   by-step strategies since 2003 along with a whopping 23 successful products in the last two
years.

Among his qualities, you will find that he is a viral marketing and email marketing enthusiast.

Unstoppable Profits Pty Ltd his parent companies has grown entirely from viral marketing, which is now
responsible for generating over 100 new subscribers each and every day.

Aurelius goes above and beyond in every venture. Just one reason he is well respected and well known for getting
marketers to take action. Watching him in action is proof enough you have to take action to succeed.

In 2006, Aurelius launched the Underground Giveaway, which generated over a $24,257 and attracted more
than 10,257 subscribers in less than 60 days.

In early 2007, Aurelius launched a valuable tool for website owners called CopyAndPasteGraphics2, which
created in excess of a staggering $48,000 in 7 days alone.

When Aurelius, is not hard at work or guiding others, he enjoys playing his guitar, going to the gym, watching
DVD’s, and spending time with his friends and family.

Aurelius writes and publishes his ‘Unstoppable Marketing’ video newsletter regularly in which he is dedicated to
sharing his latest insider tips, tricks, and techniques to those who need a sure-fire guidance to success online.

When it comes to taking action and getting things done, Aurelius is the person to turn to, watch, and mimic in as
many ways as possible.

Visit Aurelius’ Unstoppable Profits Blog at www.AureliusTjin.com

Other products from Aurelius:
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    •    Unstoppable Internet Marketing                •   Turbo eCovers
    •    AureliusTjin.com                              •   List Boosters
    •    Web Copy Words That Make You                  •   Underground Video Tutorials
         Rich
                                                       •   Private Label Videos
    •    CopyAndPaste Graphics
                                                       •   Unstoppable Results
    •    CopyAndPaste Graphics 2
                                                       •   Unstoppable Peak Performance

Products showcased at: http://www.1Plus1Marketing.com



                                                           -3-

                                By Aurelius Tjin www.AureliusTjin.com
                                               The Internet Marketing Dictionary



                                             Your Navigation
Click on a desired alphabet below:


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  U




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                                           By Aurelius Tjin www.AureliusTjin.com
                           The Internet Marketing Dictionary




                                        A
AD COPY- The writing for an ad that you do, effective ad wording will get you
more clicks and sales.


AD TRACKER- A tool or software which allows you to track the ROI (Return On
Investment) of your links, autoresponders, pay per click campaigns, popups,
articles, affiliates, reports, banners, ebooks, salescopy and even offline ads. Get your
adtracking software here: http://www.adtrackingforyou.com


ADSENSE- A Google program, where you can add ads to your site, and get paid
when visitors click on the ads.


ADVERTISERS- The people who are actively placing ads to get sales or visits, you
put your ads on publishers' sites.


ADWORDS- A Google program where you pay to advertise for your site and
products. You only have to pay for clicks on your ads. These are the ads that are on
the right side of the page when you Google a search term.


AFFILIATE- Someone who gets paid a commission or flat fee for referring a
paying customer to a merchant's site.


ALEXA- This site rates sites on the Internet by popularity. Available at



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                         By Aurelius Tjin www.AureliusTjin.com
                        The Internet Marketing Dictionary

www.Alexa.com


ARTICLE MARKETING- The process of submitting articles to article directories,
with your resource box included, to generate free traffic to your site, and increase
page rank. Top article directories:
http://www.ezinearticles.com
http://www.articlecity.com
http://www.goarticles.com


AUTO-RESPONDER- A program that responds automatically to sign ups for
newsletters, ecourses, ezine etc. You can equip it with several messages to be sent at
predetermined time increments. Aweber is a powerful and reliable
autoresponder service - http://www.aureliustjin.com/aweber.html




                                      B
BANDWIDTH- The amount of space you have in your hosting package that can be
used by visitors to your site. For instance each visitor you get uses up so many bytes
when they open your page. You only get so many of these bytes to use each month.


BANNER ADVERTISING- A network of site owners participate to exchange or
barter banner ads displayed on their sites using a predetermined exchange rate.


BASIC RESELL RIGHTS- When you get resell rights you are able to sell the



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                      By Aurelius Tjin www.AureliusTjin.com
                         The Internet Marketing Dictionary

product to others, but those buying from you will not be able to sell it.


BOOKMARKING- Social bookmarking is a new way of saving favorites by adding
them to a site where others can see them and share theirs. This can be an effective
way to get traffic. Recommended social bookmarking product, here.


BUM MARKETING- Coined by Travis, this is article marketing to advertise your
affiliate links and sites. You pick a product, get the link, write articles, and submit
them. You can see his site here http://www.bummarketingmethod.com/


BUSINESS PLAN- A business plan is a series of steps listed with all of your goals
as to what you are going to do to become successful in your business.
Tip- This is a must have for Internet Marketing. Set out your goals and plans for the
present and future for your online business.




                                       C
CAMPAIGN- All the work you are doing to advertise a particular site, service, or
product.


CAMTASIA- A popular video making software, especially useful for making video
of what you are doing on your computer. You can get it from www.techsmith.com


CLICKBANK- One of the most popular marketplaces that sells and focuses on
digital products, e-books, and software, it contains affiliate links to these products



                                            -7-

                       By Aurelius Tjin www.AureliusTjin.com
                         The Internet Marketing Dictionary

to give you the chance to make money. http://www.Clickbank.com


CONVERSION RATE- The rate of how many visitors to your merchant's sites
turn into customers. Example – If you’re making 1 sale for every 100 visitors, that’s
a 1% conversion ratio.


COPYWRITING- The writing you do for your marketing efforts.
Tip- How you word things will prove how successful the campaign is. If you’d like a
guide on how to write effective salesletters, grab it from the “Internet Marketing
Essentials” package, here: http://www.1plus1marketing.com/ime/


CPANEL- Many hosts have you log into a cpanel site to control your files, and site
information. Control Panel for hosting.


CPC- COST PER CLICK- This is how much you will pay each time someone
clicks on your ads, links, or text when using an ad buying program.


CSS- Many sites are now being written in css, instead of html. It stands for
cascading style sheets. There are usually many of these that control different parts
of the page, and one that brings it all together. Learn CSS here:
http://www.aureliustjin.com/mastercss/index.html




                                     D
                                          -8-

                      By Aurelius Tjin www.AureliusTjin.com
                         The Internet Marketing Dictionary


DEDICATED HOSTING- This kind of hosting is where a certain part of the
hosting company's space is given only to you for your specific site or domain.
HostGator is a great choice for hosting your sites on their reliable dedicated servers.


DIRECT LINKING- Where your link for an affiliate program is linked from an ad,
article, or other form of advertisement to the merchant's site. Not as effective as
having a landing page in between that pre-sells.


DIRECTORY- A web directory is where a lot of sites are posted and put into
categories to make it easy for people to find the sites. These are sometimes used to
get back links.


DOMAIN NAMES- This is the name of your site. Ex: newbies.com, newbies.info,
newbies.net




                                      E
E-COURSE- A series of informational e-mails or lessons based on teaching you a
specific topic.


EMAIL MARKETING- The concept of sending your customers/subscribers
newsletters and salesletters using email. Email marketing is now commonly used in
the commercial industry and home based business industry because of it is critically
more cost-effective than traditional printed direct mail and subscribers are able to



                                           -9-

                      By Aurelius Tjin www.AureliusTjin.com
                         The Internet Marketing Dictionary

receive incoming emails almost instantly.


EZINE- An online magazine. Also known as – Electronic magazine.




                                       F
FANTASTICO- A script installer that is run on different hosting accounts usually
through c panel. It helps you to easily install blogging, content, carts and other
popular scripts on your domain, with the click of a button.


FFA- FREE FOR ALL- Just as it says, this means the information, or product, or
service is free for everyone who wants it.


FLASH- A popular way of setting up a website, where pictures and graphics and
words are often moving, colorful, and more interesting to look at.


FORUM- An online discussion group, where participants with common interests
can exchange open messages.


FORWARDING- Sending an e-mail from your inbox to someone else's address.


FTP- File transfer protocol- This is transferring your files from your computer to
your website. Usually you have to use some kind of program to do it. SmartFTP is a
free FTP program.


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                      By Aurelius Tjin www.AureliusTjin.com
                         The Internet Marketing Dictionary




                                         G
GIVE AWAY RIGHTS- These are the rights you get to give away the product for
free.


GUERILLA MARKETING- Online marketing that is sometimes called into
question because of the lack of ethics sometimes used. It is using the most minimal
of resources to get the most profit possible.




GURU-This is a person that has been successful in Internet marketing and has a
lot to teach others. These people usually know what they are talking about.




                                         H
HITS- File requests for your site, images, and the index page all count as single
hits. Not a good way to count traffic.


HOSTING- A place online that holds all of your documents for your websites, it
also gives you bandwidth, an amount of space that you can use, and database
accounts. Get cheap and reliable hosting at HostGator.com


HTML- How most websites are written to some degree. This is the kind of code



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                      By Aurelius Tjin www.AureliusTjin.com
                        The Internet Marketing Dictionary

that you use to install different kinds of counters, buttons, banners, and some text.




                                       I
IM- Internet Marketing acronym. Marketing products online to make money.


IMPRESSION- This is the number of times your link appears on another site.
This is used in adwords often to show how many times your ads are displayed.


INBOUND LINK- This is a link that directs traffic to your site.




                                       J
JAVASCRIPT- Another web page code that is usually shorter and can do more
than HTML coding.
Tip: Javascript is good for code that you want short, but Google will not be able to
read it as content, when ranking your site.


JV- Joint venture- working with another marketer to make money, you make an
agreements and follow through until the end of the agreement term. JV is the
acronym for Joint Ventures.




                                          - 12 -

                      By Aurelius Tjin www.AureliusTjin.com
                         The Internet Marketing Dictionary




                                       K
KEYWORD DENSITY- This is a number that shows how many times your
keywords are used in a given amount of text.
Tip: Usually a 3-5% is good.


KEYWORD RESEARCH- This is when you are searching for keywords that are
searched for often but have few true competing results in search engines.


KEYWORDS- the words, or phrase you are most trying to work with ex: “newbie
dictionary” for a given ad, article, site, page, etc. These are the words that people
type into the search engine to get results.




                                       L
LANDING PAGE- A page in between your ad or article and your merchant. This is
usually a review page of the merchant's products, or a testimonial page for the
merchant.


LINK EXCHANGE- This is where you exchange your links with other people.
They post your link on their site, and you post theirs' on your site.


LIST- In email marketing terms, a database of subscribers who are stored in your



                                           - 13 -

                       By Aurelius Tjin www.AureliusTjin.com
                        The Internet Marketing Dictionary

autoresponder and who are interested in your market or niche.




                                     M
MAILING LIST- A list of all the people who have freely given you their email
address. You can use this list to send out emails of products at any time.


MERCHANT- The merchant is the company or person who is selling the product
or service. You are working to get people to buy from the merchant so you can get
paid.


META TAG- A part of your coding in HTML that describes your web page. Often
shown in search engine results.


MINI-SITES- Somewhat like landing pages but more information all on one site.
You would have 4-5 pages of information about your niche, merchant, or product.
This increases the amount of information Google has to scan on your site, which
might get you a higher Page Rank.


MODERATOR- On a forum, certain people are given the access to watch over
what other people write. If something is breaking the rules a moderator can delete
the post or ban the person who wrote the content.


MRR- Master Resell Rights- These rights are rights you get where normally you


                                          - 14 -

                      By Aurelius Tjin www.AureliusTjin.com
                         The Internet Marketing Dictionary

can sell the product and the resell rights too. So the person you sell to can also sell it
if you choose to let them.


MYSQL- This an online database that comes with your hosting package. It
allows you to keep a database through your host of such information as customers
logins, the way the like their pages set up, etc.




                                       N
NEWBIES- This word refers to people who are new to something such as
Internet marketing.


NEWSLETTER- This is a publication you send out to a list of people. It can
be full of information that pertains to the reason they signed up for it.
Tip- This is a where you can promote products to your mailing list. An
example of a newsletter site: http://www.unstoppableinternetmarketing.com


NICHE- A group of people who have a particular interest about a certain
subject. The group you are promoting to, based on what they search for. An
example would be: Internet Marketing Terms for Newbies
Tip-Usually the more focused the niche the better.




                                           - 15 -

                       By Aurelius Tjin www.AureliusTjin.com
                       The Internet Marketing Dictionary




                                    O
OPTIN- This is when someone has opted to be a part of your mailing list.
Double opt in is when they also have to confirm it through e-mail.
Tip- Double opt in helps you to be sure they have an email that works.


OUTSOURCING- Paying other people to do the work for you. Such as
writing your web pages, writing articles, writing ads and sales pages and other
things you might find it is easier to pay for than do yourself. Useful
outsourcing sites:
http://www.elance.com
http://www.guru.com
http://www.scriptlance.com
http://www.rentacoder.com




                                       - 16 -

                     By Aurelius Tjin www.AureliusTjin.com
                       The Internet Marketing Dictionary




                                    P
PAYPAL- Enables any individual or business with an email address to
securely, easily and quickly send and receive payments online. Supports 190
countries and regions around the world. www.Paypal.com


PAGE LOADS - This is the number of times your page has been loaded. This
is a popular way of counting people that visit your site, but is not as good as
another way, unique visitor count. Check your page rank here:
http://www.seochat.com/seo-tools/pagerank-lookup/


PARALYZATION- This term is one of which most newbies experience. It is
much like information over load. You have read so much that you don't know
what to do and where to start.
Tip- To get over your paralization all you need to do is focus and choose to
perfect one thing at a time.


PAYMENT THRESHOLD- Many sites that pay you commission or flat fees
have these, it is when they will not pay you until they owe you a specific
amount of money.


PDF- This is a file format used by Adobe. It is the most popular format for e
books.


                                       - 17 -

                     By Aurelius Tjin www.AureliusTjin.com
                      The Internet Marketing Dictionary



PHP- This is a script language, used mostly on Linux servers or hosting. This
script language makes the scripts that allow you to do different things on your
site.


PLR- Private Label Rights, this is where you get rights to a product that you
can put your own name and links in, sell, modify, break up, unless otherwise
stated. PLR package example: http://www.aureliustjin.com/megaplr


PM- Private message- These are the little side messages you get in forums.
It is an email of sorts to the other person without actually exchanging email
addresses.


PPC- PAY PER CLICK – How much you pay each time someone clicks on
your ads, or links, when posting ads through a site that charges to display
your ads.


PPL– PAY PER LEAD – How much you pay each time a lead company
generates a lead for you.


PPP- PAY PER POST- This is a way of getting more posts on your forums.
When some forums start out they are very small, and have few visitors and
people who contribute to the topics. In order to get more posts the forum
owner may pay people to a certain amount to post replies to topics.



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                    By Aurelius Tjin www.AureliusTjin.com
                       The Internet Marketing Dictionary



PR- PAGE RANK- This is where a site or page is located on the page when
someone searches your keywords on a search engine.


PRE-SELL- Preselling is what you are doing on when you are reviewing a
product or merchant for the customer, or giving your own personal
testimonial on the product. You are telling them about the product, good and
bad, and removing doubt before they get to the merchant's site.


PRESS RELEASE- A press release is when you announce to the world the
who, what, where, when and why of a topic. Things like What is new, what is
going to happen, etc. An example PR site – www.PRWeb.com


PUBLISHERS- These are the people who allow advertisers to put ads and
links on their pages, in return for this they are paid.




                                    R
RECIPROCAL LINKS- These are the links that you have to have that go
back to directories, among other sites, in return for them putting your link on
their site.


REDIRECTING- Redirecting is when you have one site directed to go


                                        - 19 -

                     By Aurelius Tjin www.AureliusTjin.com
                        The Internet Marketing Dictionary

another site. Usually you do this to to have a shorter url link to a longer one,
so there is less to type to get to a site, and less for people to remember to get
to the site.
Tip- This is the code of a redirect link:
      <head>
      <meta HTTP-EQUIV="REFRESH" content="0;
      url=http://www.whereyouwantthemtogo.com/">
      </head>


RESELL RIGHTS- With these rights you can sell the product yourself, but
you may not sell the rights to sell it. Example resell rights package:
http://www.aureliustjin.com/megaoffer


RESOURCE (BIO) BOX- When submitting articles you will get a small
area of text where you can put in information about you, your product or
website.
Tip: The more interesting your bio box, the more likely you are to get click
throughs.


RETURN DAYS- As an affiliate the return days are how many days it takes
for you to get paid by your merchants or the site you are affiliating through,
after the end of the pay period or the actual purchase.


RSS- This is a feed of your posts or site information. When someone signs up



                                        - 20 -

                     By Aurelius Tjin www.AureliusTjin.com
                       The Internet Marketing Dictionary

to get it, each time there is an update on your site they get notified through
their reader.




                                    S
SALES COPY- This is the information you have written on your sales page
to get visitors to purchase your product.


SALES LETTER- A form you can use to write your sales page, a letter to the
customer, describing the product, its benefits, price, testimonials, etc.


SALES PAGE- This is the page that you actually sell your product on. It has
the link to the way you accept payment and gives them all the information
they need to make an informed decision to purchase.


SCRIPTS- Programming that is installed in your hosting files that allows
your information to do specific things. They can make widgets move, count
down product quantity, add shopping carts, and more.


SEO- Search engine optimization- This is when you are making your website
or page as search engine friendly as possible.
Tip- Optimizing your site can get it to show up more and higher on search



                                       - 21 -

                     By Aurelius Tjin www.AureliusTjin.com
                        The Internet Marketing Dictionary

engines. Learn how to get your site on the top search results
http://www.aureliustjin.com/seosecrets/index.htm


SERPs-Search Engine Results Page, this is the page that is returned when
you type in a search term. It lists all the results for your keyword.


SERVER- The main computers or computer that runs the software for all the
computers in the network.


SHARED HOSTING- Everything is hosted on one domain but in separate
folders. Other domains direct to the folders of the first domain.


SIGNATURE (SIG)- Usually on forums and for e-mail you can insert your
own signature, where you can promote your product, site, or put any other
information you need, within forum rules.
Tip- Use these to get more free traffic for your sites.


SITE BUILDER- This is a software program that is used to put your
website together, it makes it much easier than HTML coding to make your
page or site. It can help you to link all your pages together, add images,
add text and more.


SOCIAL BOOKMARKING- Social bookmarking is a new way of saving
favorites by adding them to a site where others can see them and share theirs. This
can be an effective way to get traffic. Recommended social bookmarking product,


                                         - 22 -

                     By Aurelius Tjin www.AureliusTjin.com
                       The Internet Marketing Dictionary

here.


SPAMMING- This is when you write people an email that they haven't
asked for. Another way of spamming is when you are not contributing to a
forum but you are trying to get sales.


SQUEEZE PAGE- With this type of page you are trying to squeeze the
person's email address out of them. You can offer a freebie, discount, etc to
get them to opt in to your list. Here’s an example:
www.UnstoppableResults.com


SUBDOMAINS- These are extra names on your domain, they are folders. In
my domain withtips.com a sub domain of fat loss would be
fatloss.withtips.com which redirects to withtips.com/fatloss/




                                         - 23 -

                    By Aurelius Tjin www.AureliusTjin.com
                       The Internet Marketing Dictionary




                                     T
TEMPLATE- A template is a set of files already with images, and headers for
a website or an ad, all you have to do is fill in the blanks, usually with your
own text.


TRACKING CODE- This is a way many affiliate programs work, they put
your tracking code into a link, and when there are purchases through that link
you get paid.


TRAFFIC- This is getting people to visit your site, driving traffic is actively
finding ways to get more visitors. Many times more visitors mean more sales.
Recommended traffic course: Click here


TRUE COMPETITION- Search with quotes around your keywords to find
out exactly how many other sites have your exact set of keywords in their
content. The results are your true competition.


TURNKEY SITES- These are sites that are all set up for you. All the text,
images, tables, headers, and links are all set up. You might have to add your
own tracking code to the links, but other than that it is ready to go. You just
need to get traffic. Here’s an example of a site where you can make money in
15 different ways: http://www.aureliustjin.com/15ways.htm


                                        - 24 -

                     By Aurelius Tjin www.AureliusTjin.com
                       The Internet Marketing Dictionary




                                   U
UNIQUE VISITORS- This tool tells you how many unique IPs have been to
your site. The IP is their Internet address of sorts, and you can pick how often
each unique visitor is counted, by minutes.




                                    V
VIRAL MARKETING-This sort of marketing is where it is based on sharing
the information you get, forwarding to friends, sharing websites, and other
ways of getting the information to more and more people fast and free.
Recommended viral marketing course http://www.aureliustjin.com/vm.html




                                       - 25 -

                    By Aurelius Tjin www.AureliusTjin.com
                       The Internet Marketing Dictionary




                                  W
WEB 2.0 - a term often applied to the ongoing technological change on
websites that serve high-technology web-based applications to the end user.
Web 2.0 sites are generally site’s where users are able to submit and control
content e.g. – YouTube.com. Discover Web 2.0 tactics here…


WHOIS- This site will show you who the owner of a domain is, where it is
hosted, and information on contacting the owner.
http://www.networksolutions.com/whois/index.jsp


WORDPRESS- A popular site and script that is used for blogging. This site
is different though in that it allows you to add pages to your blog as well as
posts. http://www.wordpress.org


WSO- Warrior Special Offer- This is when you are a member of
http://www.WarriorForum.com/forum and you offer other members a
special price on a service or product you are selling. You have to have a
certain number of posts to run a WSO, pay $20 to run it, and the price has to
be a deal for warriors and your list, not the general public.


                                  -- END --




                                       - 26 -

                     By Aurelius Tjin www.AureliusTjin.com
     The Internet Marketing Dictionary




For the latest Internet marketing tips,

     visit Aurelius Tjin’s blog at:

     http://www.AureliusTjin.com




                     - 27 -

   By Aurelius Tjin www.AureliusTjin.com

								
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