The diverse local economies that make up The U.S

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							Economic Update
                                                                                                                                        Spring 2002
                       The Division of Research, Moore School of Business, University of South Carolina
                                                                       (http://research.moore.sc.edu)
                                                                                      Donald L. Schunk



T
         he diverse local economies that make up          The inventory drawdown paved the way for the
         The South Financial Group’s markets              production rebound that has been evident during
         across the South Atlantic region have            the first months of 2002. The Federal Reserve’s
weathered the U.S. recession well. The strongest          industrial production index has risen each month
evidence of this comes from a look at the perfor-         this year. The lack of inventory coupled with
mance of the housing sector during 2001 in the            stable demand for manufactured goods, has
cities of Jacksonville, Orlando, and Tampa Bay in         resulted in this increase in production.
Florida; Wilmington in North Carolina; and                     The rate of capacity utilization at U.S. firms
Charleston, Columbia, Greenville, and Myrtle              has also been rising. However, this capacity
Beach in South Carolina. Thanks to the                    utilization rate is still relatively low, that is, firms
confluence of positive economic and demo-                 are still operating with excess capacity. Because
graphic trends in these markets, the housing sec-         of this, substantial gains in new business invest-
tor outperformed the national and state averages.         ment are unlikely in the immediate future. How-
     This Economic Update provides a closer look          ever, toward the end of 2002 and into 2003, firms
at the region’s residential construction trends           should once again be approaching full capacity,
along with a focus on The South Financial                 and business spending should pick up.
Group’s newest market, Tampa Bay. First,                       Resiliency is a prominent feature of the U.S.
however, is an overview of the current U.S.               economy. This has been demonstrated by the
economic outlook.                                         tremendous strength of the housing sector since
                                                          the recession began. This resiliency has also
The U.S. Economic Outlook                                 been shown by the apparent rapid recovery from


T
         he U.S. economic recession that                  the terrorist attacks on the U.S. Since September
         officially began in March 2001 is over.          11, stock markets have posted substantial gains,
         Indications of recovery have been com-           consumer confidence has improved, and jobless
ing at an increasing rate since the first of the year.    claims have returned to more average levels.
The U.S. housing sector has remained strong,
manufacturing has turned around, and labor mar-                                 Figure 1. Industrial Production
kets have begun to stabilize. Meanwhile, despite
                                                                                   and Capacity Utilization
rising energy prices for several months, there is
virtually no inflationary pressure in the U.S.                         148

                                                                       146
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economy. In a rare moment of clarity, the ever-
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                                                                                                                                                                 80
obfuscating Alan Greenspan recently stated that
                                                                                                                                                                      percent of capacity




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                                                                                                                                                                 78
                                                            IP index




the U.S. economy is “experiencing significant
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expansion.”                                                            136
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     After the business investment boom of the                         134
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                                                                       132
late 1990s, U.S. producers were faced with high                        130                                                                                       70

inventories and excess capacity as the economy
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began to cool in late 2000. Throughout 2001,
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                                                                                           Industrial Production     Capacity Utilization
firms underwent a massive inventory correction.                          Source: Federal Reserve


                                   The South Financial Group Economic Update, 1
                                   Figure 2. Implied Effective                                    gains and economic growth in the Carolinas
                                      Federal Funds Rate                                          throughout the year. Florida’s rebound will be
                                                                                                  dictated more by the return of tourists this year.
                          3.5
                                                                                                  Indications are that tourism activity in Florida
                                                                                                  and the Carolinas is returning to normal levels or
                           3


                          2.5
                                                                                                  better.
 implied fed funds rate




                           2                                                                           Even though they suffered through the
                          1.5                                                                     recession of last year, the South Atlantic States
                           1
                                                                                                  enjoyed several bright spots. Florida and the
                          0.5
                                                                                                  Carolinas posted above average population
                                                                                                  growth in 2001. The U.S. population rose 0.9
                           0
                                        Jun-02                    Sep-02            Dec-02        percent in 2001. Meanwhile, Florida’s popula-
                           Source: Calculated from futures market data
                                                                                                  tion swelled by 2.1 percent. This was the fourth
     One result of the overall heightened tension                                                 fastest growth in the country, behind just Nevada,
in the Middle East has been rising energy prices                                                  Arizona, and Colorado. North and South Caro-
during 2002. While higher gasoline prices could                                                   lina posted the 10th and 19th fastest growth rates in
limit the strength of the economic recovery, they                                                 the nation at 1.3 percent and 1.0 percent respec-
should not prevent it. Though energy prices have                                                  tively.
risen, the core rate of inflation remains low. This
lack of inflationary pressure means that the
                                                                                                             The housing sector, though remarkably strong
                                                                                                                          sector,
Federal Reserve should be able to allow the
economic expansion to become firmly rooted                                                                       across the U.S. in 2001, was even more
before raising interest rates to head off price                                                                                           Atlantic
                                                                                                                 impressive in the South Atlantic states.
pressure.
     The Fed is unlikely to enact any change to                                                        The housing sector, though remarkably
monetary policy before late summer. Consistent                                                    strong across the U.S. in 2001, was even more
with current expectations in the futures markets,                                                 impressive in the South Atlantic states. Single
the Fed’s target for the federal funds rate will                                                  family building permits rose a remarkable 7.9
probably climb from 1.75 percent currently to 3                                                   percent in 2001 compared with a 1.9 percent gain
percent by the end of the year. With the overall                                                  for the entire U.S. This housing boom has
strength and speed of the recovery in doubt, the                                                  occurred despite rising unemployment.
Fed will probably target short-term rates at                                                           Why has the housing sector remained so
roughly 3 percent to 3.5 percent over the next                                                    vibrant? Nationally, there are two primary
two years. This would be similar to the Fed’s                                                     reasons. First, mortgage rates have been favor-
strategy coming out of the recession of the early                                                 able, hovering around 7 percent since early 2001.
1990s.
                                                                                                         Figure 3. Metro Area Population
The South Atlantic States


T
         he economies of Florida, North Caro-
         lina, and South Carolina are poised to                                                       Tampa Bay                                                  2,395,997

         reap the benefits of the improving na-                                                           Orlando                                    1,644,561

tional economy, though for different reasons.                                                        Jacksonville                            1,100,491

The downturn in the Carolinas was driven by the                                                        Greenville                          962,441

manufacturing recession. Manufacturing remains                                                         Charleston                  549,033

an important source of employment in the Caroli-                                                        Columbia                   536,691

nas. The loss of industrial jobs in the Carolinas                                                     Wilmington             233,450

then spread to the service and retail trade sectors.                                                 Myrtle Beach           196,629
The turnaround in manufacturing will spark job                                                          Source: Census Bureau, 2000 data


                                                                           The South Financial Group Economic Update, 2
Second, even though unemployment has trended
upward, it remains at a very low level. In March,                                 Figure 5. Residential Construction,
the U.S. jobless rate stood at 5.7 percent. If                                   Growth in Building Permits, 1995 - 2001
economists could have known five years ago that                                  TSFG Markets
the unemployment rate in early 2002 would be
                                                                                       Florida
under 6 percent, they would generally have
assumed that the economy was performing quite                                   North Carolina

well.                                                                           South Carolina
     The superior performance in the South
                                                                                 United States
Atlantic states, and in The South Financial
Group’s markets in particular, is due to the fact                                                 0        10   20         30
                                                                                                                percent growth
                                                                                                                                 40   50


that low mortgage and unemployment rates were                                      Source: Census Bureau

combined with above average population growth.                               1995 and 2001, the annual number of single
                                                                             family building permits in the U.S. increased by
                             Markets
Housing Boom in the Local Markets                                            22.5 percent, and the number of multi-family


D
         riven by rapid population growth and                                permits rose by 16.2 percent. For the three-state
          strong and diverse economies, the local                            region, single and multi-family permits advanced
          markets served by The South Financial                              by 35.9 percent and 27.6 percent over the same
Group have witnessed a greater residential con-                              period. Meanwhile, The South Financial Group’s
struction boom than either the U.S. or the states                            local markets experienced a 45.7 percent increase
as a whole across the region. This is the case                               in single family permits and a 47.6 percent surge
whether looking at longer term trends or the per-                            in multi-family permits.
formance during the recession of 2001. Now, a
booming housing sector does not by itself trans-
late into continued strength. However, in the                                          The continuance of this housing boom during a
case of the local markets in Florida and the Caro-                                       national recession underscores the beneficial
linas, economic and population growth is ex-
                                                                                                    population and economic trends in
pected to remain above average for the coming
years. Therefore, the positive housing trends of                                               The South Group’s major markets.
recent years are expected to continue into the
future.                                                                          Because of the population and economic
    To gauge the performance of the housing                                  gains that have contributed to this record of home
sector in these local markets, the number of                                 construction, many of these areas are faced with
building permits and the total dollar value of                               concerns over how to handle this tremendous
residential construction can be compared with                                growth. It is important to note that while dealing
the U.S. and relevant state averages. Between                                with issues of “smart growth” can be difficult, it
                   Figure 4. Metro Area                                      is actually a great problem to be faced with.
                    Per Capita Income                                        These cities are asking themselves, “How can we
                                                                             better prepare for the strong growth we expect in
   Tampa Bay                                                     $28,145     the future?” Many areas across the country
  Jacksonville                                               $27,625         would love to have these kinds of concerns as
    Columbia                                                $27,444          opposed to dealing with a declining population
      Orlando                                          $26,568               base and stagnant economies.
   Wilmington                                   $25,309                          These markets have also posted tremendous
    Greenville                              $24,869                          gains in the total dollar value of residential
  Myrtle Beach                           $24,492                             construction. Again, between 1995 and 2001, the
   Charleston                $22,944                                         annual dollar value of all residential construction
     Source: Bureau of Economic Analysis, 1999 data
                                                                             in the U.S. rose by 60 percent. In the three-state
                                                      The South Financial Group Economic Update, 3
region, total value increased 75.8 percent. The
South Financial Group’s markets saw residential                                                             T ampa Bay is expected to post particularly
value soar 90.4 percent. This housing boom has                                                        strong performance in terms of per capita income
been experienced in each of the local markets. In                                                                                growth in the future.
terms of single family building permits, the most
rapid growth since 1995 has been in Charleston,                                    for over 40 percent of all jobs. Meanwhile, just
South Carolina, and in Tampa Bay, Florida.                                         over 7 percent of total employment comes from
     Similar trends appear when looking at the                                     the manufacturing sector.
housing sector during 2001 only. Again, despite                                        Tampa Bay is another example of a diverse
the recession, the U.S. saw single family permits                                  local economy. The area’s relatively small reliance
rise 1.9 percent for the year. Permits increased                                   on manufacturing as a source of employment and
7.9 percent in Florida and the Carolinas. The                                      income helps insulate it from cyclical downturns
markets across the region posted a gain of 10.4                                    in the national economy. The recession of 2001,
percent. The continuance of this housing boom                                      though much less severe than previous recessions,
during a national recession underscores the                                        was similar in that the manufacturing sector bore
beneficial population and economic trends in The                                   the brunt of the job losses. However, Tampa’s
South Group’s major markets.                                                       reliance on non-manufacturing sectors allowed it
                                                                                   to post a job increase of 1.9 percent between 2000
Tampa Bay, Florida
        Bay,                                                                       and 2001. Only in the wake of the terrorist attacks


T
        he metropolitan area of Tampa Bay-St.                                      and the ensuing drop in tourism did the local
        Petersburg-Clearwater on Florida’s gulf                                    economy begin to weaken. However, tourism’s
        coast is another example of a Florida mar-                                 return this year should bring the Tampa economy
ket that has enjoyed above average population,                                     back with it.
income, and per capita income growth. Tampa                                            The remarkable performance of the housing
Bay is expected to post particularly strong perfor-                                sector during 2001 is clearly evident in Tampa.
mance in terms of per capita income growth in                                      The area’s 18.7 percent increase in single family
the future. In addition to excellent growth pros-                                  permits in 2001 was second across the region only
pects, the Tampa Bay metro area already has the                                    to Jacksonville. Meanwhile, Tampa posted the
highest per capita income level of any of The                                      largest advance of total residential construction
South Group’s markets, with Jacksonville,                                          value of any of the local markets with a gain of
Florida, and Columbia, South Carolina, coming                                      23.6 percent, compared with a statewide increase
close behind.                                                                      of 13.7 percent.
    The economic structure of Tampa Bay is                                             Tampa Bay, like the rest of The South Finan-
similar to most of the other markets around the                                    cial Group’s major markets, is reaping the benefits
region. The service sector is by far the largest                                   of the link between positive demographic and
source of employment in Tampa Bay, accounting                                      economic trends.
                                 Figure 6. Job Growth,                                                     Figure 7. Residential
                                      2000 - 2001                                                     Construction Growth, 2000 - 2001
                  2.5                                                                                25



                   2                                                                                 20
                                                                                    percent growth
 percent growth




                                                                                                     15
                  1.5


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                   1


                                                                                                      5
                  0.5

                                                                                                      0

                   0                                                                                                   Permits                             Dollar Value
                              Tampa Bay                  Florida   United States
                                                                                                                             Tampa Bay   Florida   United States
                                                                                                     Source: Census Bureau
                    Source: Bureau of Labor Statistics
Moore School of Business, University of South Carolina                                                     The South Financial Group, www.thesouthgroup.com
Joel A. Smith III, Dean                                                                              For information, please contact Mary M. Gentry, Treasurer, at
Douglas P. Woodward, Director, Division of Research                                                            (864) 255-4919 or mary.gentry@thesouthgroup.com

						
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