APPENDIX 2 GWYNEDD COUNCIL Economic Recession Action Plan

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APPENDIX 2 GWYNEDD COUNCIL Economic Recession Action Plan Powered By Docstoc
					                                                            APPENDIX 2

                          GWYNEDD COUNCIL
                     Economic Recession Action Plan


The following Action Plan is a package of measures with a focus on business,
employment and skills, and in particular:

    the initial ideas which the Council proposes to implement with partners in order
    to respond to the challenges that the area will face in the short and medium-
    term as a result of the economic recession;

    proposals to be developed in the longer-term in order to be in a better position
    to respond to the up-turn when it arrives, and to take full advantage of new
    economic opportunities in the interim.

The Action Plan is part of a wider package which also proposes social measures
including social care, welfare and housing.
                                    IMMEDIATE PRIORITIES

 AREA FOR ACTION                                     ACTION                                     TIMESCALE

                       The Council to develop an Action Plan and exert its influence in order   June 2009
Lobbying               to address issues and barriers for small businesses e.g. Non-domestic
                       Council Tax, VAT, NI, Corporation Tax, availability of credit, and
                       energy costs
                       Communication Strategy : An action plan in place for relaying             2009-10
Business Information   information, key-note messages and promote business confidence, to
and Confidence         include the following:
                           o Information : A clear simplified system and entrance portal in
                             place to help businesses get information on the advice and
                             support available from all sources, with contact points
                           o Business Network : Partnership working with the Network to
                             disseminate information to the grass roots, and help maintain
                             and develop positive business outlook
                           o Promotion : Raise the public image of Gwynedd as a good
                             place for enterprise and to do business by celebrating local
                             success, and spotlighting emerging growth sectors – regular
                             Council press releases
                           o Promotion : Gwynedd Business Network support and information
                             events and workshops
                           o New opportunities : Ensure the Gwynedd Business Network and
                             local businesses receive information on new business
                             opportunities arising e.g. through public procurement (see
                       below), or business to business contracts
                     o Funding programmes : Ensure that information re financial
                       opportunities reach grass-roots businesses, including how to
                       obtain acccess to the funding




 AREA FOR ACTION                               ACTION                                    TIMESCALE

                   Retail Support Package : A package of whole-business professional       2009
Town Centres &     support and advice, with accompanying finance, to help individual     onwards
Retail Sector      businesses adapt to market changes, and targeting areas included in
                   the town centre improvement programme (rolling programme)
                   Parking : No increase in parking fees for Council-owned car parks      2009-10
                   Local Produce : Attract local producers, strengthen and promote              2009-10
                   local produce markets including signage and leaflets

                   Town Centres promotion : Develop new measures with local                      to be
                   businesses, business consortia and Chambers of Commerce to brand,           confirmed
                   market and signpost market town centres and encourage people to
                   stay longer
                   Town Centres promotion : Develop a programme of events to                     to be
                   revitalise town centres, attract new shoppers and visitors, and             confirmed
                   encourage their return
                   Town Centres image : Carry out small-scale maintenance and                    to be
                   improvement works to increase town centre pride, and identify               confirmed
                   opportunities for local actions to use empty shop windows for
                   exhibiting local products, artworks or promotional displays
                   Planning : The Council to ensure that the enactment of local planning         to be
                   policies and future policy development e.g. through the Local               confirmed
                   Development Plan addresses the issue of empty shops, allowing for a
                   mix of activities and uses that will support the vitality of town centres
                   as places to live, work, enjoy and do business
                   Town Centres Manager : Appoint a Gwynedd Town Centres Manager                 to be
                   as a contact for businesses, and to develop and co-ordinate                 confirmed
                   measures for marketing, promoting and increasing the commercial
                   success of town centres across the county

 AREA FOR ACTION                                  ACTION                                       TIMESCALE

                   Shop Locally Campaign : Plan and undertake an on-going year-round             to be
Town Centres &     campaign to encourage and strengthen local shopping habits, with            confirmed
Retail Sector      an additional emphasis on the annual run-up to Christmas
(continued)   Local shopping incentive : Council to consider trialling an innovative     to be
              method of parking bonus vouchers to be used in local shops               confirmed
              Pwllheli Pilot : A trial package of some of the elements above to          to be
              include small-scale town centre improvements, signage and parking        confirmed
              vouchers
                            GWYNEDD COUNCIL
                       Economic Recession Action Plan
1.    Business


 AREA FOR ACTION                                  ACTION                                       TIMESCALE

                   Invoice payments : Gwynedd Council establishing a 10 day target for         Immediate
Small Business     paying businesses, and make every effort to respond positively in its
Support            payment arrangements to exceptional circumstances
                   Business rates : Gwynedd Council, at the request of individual              Immediate
                   businesses in serious difficulties, giving consideration to extending the
                   payment period through re-profiling of business rate payments over 12
                   months or more (rather than 10 months)
                   Crisis advice : Business survival advice given on request to businesses     Immediate
                   in financial difficulties due e.g. to decrease in turnover, with hands-on
                   joint-working with the business and partners to identify possible
                   resolution
                   Impact Tracking : Intelligence gathering in partnership with the            Continuous
                   Gwynedd Business Network to assess the impacts of the recession and
                   identify trends over time, in order to develop appropriate remedial
                   actions and support businesses

                   Loans : Consider options for local loan funds, including a feasibilty        2009-10
                   study into the idea of setting up a local investment arrangement
 AREA FOR ACTION                                    ACTION                                    TIMESCALE

                       Communication Strategy : An action plan in place for relaying           2009-10
Business Information   information, key-note messages and promote business confidence, to
and Confidence         include the following:
                           o Information : A clear simplified system and entrance portal in
                             place to help businesses get information on the advice and
                             support available from all sources, with contact points
                           o Business Network : Partnership working with the Network to
                             disseminate information to the grass roots, and help maintain
                             and develop positive business outlook
                           o Promotion : Raise the public image of Gwynedd as a good
                             place for enterprise and to do business by celebrating local
                             success, and spotlighting emerging growth sectors – regular
                             Council press releases
                           o Promotion : Gwynedd Business Network support and information
                             events and workshops
                           o New opportunities : Ensure the Gwynedd Business Network and
                             local businesses receive information on new business
                             opportunities arising e.g. through public procurement (see
                             below), or business to business contracts
                           o Funding programmes : Ensure that information re financial
                             opportunities reach grass-roots businesses, including how to
                             obtain acccess to the funding
 AREA FOR ACTION                                ACTION                                     TIMESCALE

                   Retail Support Package : A package of whole-business professional         2009
Town Centres &     support and advice, with accompanying finance, to help individual       onwards
Retail Sector      businesses adapt to market changes, and targeting areas included in
                   the town centre improvement programme (rolling programme)
                   Parking : No increase in parking fees for Council-owned car parks        2009-10
                   Local Produce : Promote the area’s produce and support local             2009-10
                   producers

                   Town Centres promotion : Develop new measures with local                  to be
                   businesses, business consortia and Chambers of Commerce to brand,       confirmed
                   market and signpost market town centres and encourage people to
                   stay longer
                   Town Centres promotion : Develop a programme of events to                 to be
                   revitalise town centres, attract new shoppers and visitors, and         confirmed
                   encourage their return
                   Town Centres image : Carry out small-scale maintenance and                to be
                   improvement works to increase town centre pride, and identify           confirmed
                   opportunities for local actions to use empty shop windows for
                   exhibiting local products, artworks or promotional displays
                   Planning : The Council to ensure that the enactment of local planning     to be
                   policies addresses the issue of empty shops, allowing for a mix of      confirmed
                   activities and uses that will support the vitality of town centres as
                   places to live, work, enjoy and do business
                   Town Centres Manager : Appoint a Gwynedd Town Centres Manager             to be
                   as a contact for businesses, and to develop and co-ordinate             confirmed
                   measures for marketing, promoting and increasing the commercial
                   success of town centres across the county
 AREA FOR ACTION                                    ACTION                                     TIMESCALE

                      Shop Locally Campaign : Plan and undertake an on-going year-round          to be
Town Centres &        campaign to encourage and strengthen local shopping habits, with         confirmed
Retail Sector         an additional emphasis on the annual run-up to Christmas
(continued)           Local shopping incentive : Council to consider trialling an innovative     to be
                      method of parking bonus vouchers to be used in local shops               confirmed
                      Pwllheli Pilot : A trial package of some of the elements above to          to be
                      include small-scale town centre improvements, signage and parking        confirmed
                      vouchers
                      Sector support : Council to work with Construct Wales and businesses      2009-11
Construction Sector   to increase the competitiveness of the sector locally, develop
                      consortia for joint- working and tendering, and hold a series of
                      workshops aimed at developing an understanding of new
                      requirements re quality standards, business policies etc in order to
                      prepare the sector for new opportunities e.g. the possible transfer of
                      the Council’s housing stock, small scale maintenance contracts, or
                      large-scale capital projects
                      Lobbying : The Council to develop an Action Plan and exert its           June 2009
Influencing           influence in order to address issues and barriers for small businesses
Policymakers          e.g. Non-domestic Council Tax, VAT, NI, Corporation Tax, availability
                      of credit, and energy costs

                      Finance Wales : Ensure that national financial support programmes          to be
                      are tailored in a way that meets the needs of areas such as Gwynedd      confirmed
2.   The Economy, Capital Projects and Procurement


 AREA FOR ACTION                                     ACTION                                       TIMESCALE

Capital Works and     Council’s capital programme : Revisit the Council’s capital                   to be
Projects              programme to identify opportunities to bring building projects              confirmed
                      forward, and release spending into the local economy at an earlier
                      point
                      Preliminary works : Explore possibilities of drawing on Council budgets       to be
                      to invest in the preliminaries stage to speed up the progression of         confirmed
                      capital projects to funding application stage
                      ICT and Fibrespeed : Work with Welsh Assembly Government to                   to be
                      prioritise this field and the introduction of reliable and high-speed ICT   confirmed
                      links to all areas of Gwynedd
Procurement           Council Procurement : Revisit the Council’s procurement                       to be
                      arrrangements in order to make sure that positive local economic            confirmed
                      impact receives maximum consideration in the determination of
                      contracts
                      Information : Ensure effective communications with local businesses           to be
                      on the Council’s procurement programme and arrangements                     confirmed
                      including e.procurement and opportunities to tender, so that
                      businesses know what is on offer, who to contact and how to apply
                      Economic value : Undertake an assessment of the value of local                to be
                      procurement by the Council and its public sector partners to the            confirmed
                      Gwynedd economy, and conversely the value of their procurement
                      outside the county
Major capital projects : The Council will work with the private sector in     to be
Gwynedd to increase the value of major public and private sector            confirmed
projects to the local economy, and increase the capacity of local
buisnesses generally to compete for capital and service supply
contracts arising from such large-scale projects in the region e.g. the
Prison
3.    Employment, Jobs and Skills


 AREA FOR ACTION                                      ACTION                                       TIMESCALE

Jobs Support           Support into employment : The Council will work with partners to            Continuous
                       support those not in work, or those being made redundant e.g.:
                        o Job Centre + : Regular contact will me maintained to ensure early
                            notification of new schemes to help the unemployed, and new
                            job opportunities in the area
                        o REACT and ProAct : Identifying opportunities to develop locally-
                            tailored programmes and support under these programmes
                       Enterprises to address service gaps: The Council will undertake              2009-10
                       feasibility work to examine the possibility of establishing new social
                       joint-enterprises, to meet gaps in the provision of key services, and to
                       identify any new job opportunities arising
Having the right       Pre-work skills : The Council will work with partners to implement the         2009
skills                 Genesis, ILM and Jobs-match schemes in Gwynedd in order to                   onwards
                       transfer key skills as the first steps to becoming economically active,
                       increasing the pool of local labour and matching workers to local
                       jobs-gaps, including hard to fill jobs
                       Learning Pathways : Partners will plot out the vocational courses and          2009
                       Learning Pathways which will be established in local schools and             onwards
                       colleges in order to strengthen the link with the requiremetns of the
                       local economy and employers, currently and to the future

                       E.commerce : To develop the ICT skills of local small businesses in order     to be
                       to exploit the full business potential of e.commerce                        confirmed
                       Major capital projects : The Council will work with partners in Welsh         to be
                              Assembly Government, the University, and other education and              confirmed
                              training partners to ensure the provision of, and local recruitment to,
                              courses linked to major capital projects in the region be they in the
                              public or private sector e.g. the whole range of skills required by the
                              newly-announced Prison
                              Career Direction : Develop measures and draw down funding to                to be
                              support those who wish to take advantage of the recession to              confirmed
                              change job or career direction to meet the needs of the local
                              economy



AnnOwen/C3B/DirwasgiadPecynYmatebBusnesau/6Mawrth09/Saes