Sun Life Hong Kong Limited : Company Profile and SWOT Analysis by WMIntelligence

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									Sun Life Hong Kong Limited

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Sun Life Hong Kong Limited                                                          Key Employees
                                                                                    Name                        Job Title
Fast Facts
                                                                                                                Vice President - Individual
                                                                                    Albert Chan
Headquarters Address                     10/F, Sun Life Tower, Kowloon, Hong Kong                               Life Business
                                                                                                                Head - Branding and
                                                                                    Ally Ho
Telephone                                + 852 2103 8888                                                        Communications
                                                                                                                General Counsel, Vice
                                                                                    Catherine Low
Fax                                      N/A                                                                    President
                                                                                                                Vice President - Marketing
                                                                                    Eugene Lundrigan
Website                                  www.sunlife.com.hk                                                     and Strategy
                                                                                    Hannah Chan                 Chief Financial Officer
Ticker Symbol, Stock Exchange            N/A
                                                                                                                Chief Officer - Finance,
                                                                                    KC Chan
Number of Employees                      635                                                                    Actuarial and Risk
                                                                                    Roger Steel                 Chief Executive Officer
Fiscal Year End                          December

Revenue (in US$ million)                 N/A
                                                                                    Company Overview

                                                                                    Sun Life Hong Kong Limited (Sun Life Hong
                                                                                    Kong) is an insurance company based in Hong
                                                                                    Kong. It is involved in providing a range of
SWOT Analysis
                                                                                    protection and wealth management products
                                                                                    and services. The company offers life insurance,
Strengths                                Weaknesses                                 critical  illness    insurance,    hospitalization
                                                                                    insurance,     accident    insurance,   disability
Broad portfolio of product and service   Geographic concentration                   insurance, female insurance and saving
                                                                                    products. It also offers education, retirement,
Market recognition                                                                  target saving and wealth accumulation products.
                                                                                    In addition, the company offers credit cards,
Strong distribution channel                                                         mandatory provident funds (MPF), group
                                                                                    medical insurance and group life insurance
Opportunities                            Threats                                    products. It serves more than 1.10 million
                                                                                    individual and corporate customers in Hong
                                                                                    Kong. Sun Life Hong Kong operates as a
Growing economy in Hong Kong             Changing regulations
                                                                                    subsidiary of Sun Life Assurance Company of
Increasing per capita annual                                                        Canada, and is headquartered in Kowloon,
                                         Natural calamities                         Hong Kong.
disposable income in Hong Kong

Rise in working-age population
                                                                                    Key Competitors
                                                                                    American    International      Assurance     Company
                                                                                    (Bermuda) Limited
                                                                                    BOC Group Life Assurance Company Limited

                                                                                    China Life Insurance (Overseas) Company Limited

                                                                                    Manulife (International) Limited

                                                                                    Manulife Financial Asia Limited




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Sun Life Hong Kong Limited - SWOT Profile                                                                                    Page 1
Sun Life Hong Kong Limited

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TABLE OF CONTENTS

1     Business Analysis ................................................................................................................................... 4
    1.1      Company Overview ......................................................................................................................................... 4
    1.2      Business Description ....................................................................................................................................... 5
    1.3      Major Products and Services ........................................................................................................................... 6
2     SWOT Analysis ........................................................................................................................................ 7
    2.1      SWOT Analysis - Overview .............................................................................................................................. 7
    2.2      Strengths ......................................................................................................................................................... 7
    2.3      Weaknesses .................................................................................................................................................... 7
    2.4      Opportunitie
								
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