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Computer fundamentals - Govt College Aron

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					Computer fundamentals

    E-commerce
               Introduction

• The buying and selling of products and services
  by businesses and consumers through an
  electronic medium, without using any paper
  documents.

• E-commerce is widely considered the buying
  and selling of products over the internet, but
  any transaction that is completed solely
  through electronic measures can be
  considered e-commerce.
              E-Commerce
It’s concerned with systems    and   business
   processes that support –

1. Creation of Information Sources
2. Effective and efficient interaction among
   producers, consumers, intermediaries and
   sellers
3. Movement of information on global networks
     The Triangle Of E-commerce

1. Get the Right Customer to your site
2. Make it easy for them to buy from you
3. Take care of them after the sale
        Traditional Vs. Electronic
•
                  Commerce
     Information Exchange
1.   Electronic Catalogs
2.   Online Product/Service details
3.   Pricing and Customization
4.   Quality Comparisons and features information
5.   Shipping Modes and Payment terms

• Contract and Order
1. Customized Product Specs, Quantity, Price,
   discounts
2. Final Payment, Delivery and Service Options
• Customer Service
1. Direct reach to customer feedback
2. Updates to Customers on newer features and
   versions
3. Quick tracking and redressing of problems

• Marketing
1. Internet based Advertising Mechanisms-
   Banner, Micro-sites, Email campaigns etc.

2. Data Generated using customer feedback,
   support, clicks on features, feature selections,
   and transactions can be used for improved
   product offerings
        Electronic Commerce:
•
                      Benefits
    Global Distribution of Information

• Expands the Market Reach- beyond Geographic
  boundaries
  *Small Business can also access global marketplace
  *Amazon.com, Ebay.com

• Everyone accesses the latest version of product,
  catalog, information
  *HP, Cannon etc can provide download for driver
  software saving

• Efficient and quick delivery of information needs of
  users
  *IndianRailways.com – Customer check seat
        Types Of Business Models In
               E-commerce

•   Business-to-consumer (B2C)
•   Business-to-business (B2B)
•   Consumer-to-consumer (C2C)
•   Consumer-to-Business (C2B)
   Electronic Commerce: B2B
• It requires two or more business entities
  interacting with each other directly or through
  an intermediary.

• The intermediaries in B2B may be the market
  makers and directory service providers that
  assist in matching the buyers and sellers and
  striking a deal.

• The business application of B2B electronic
  commerce can be utilized to facilitate almost all
  facets of the interactions among organizations,
  Electronic Commerce: B2C
• The two or more entities that interact in this type of
  transactions involve a business and a consumer.

• The businesses offer a set of merchandise at given
  prices, discounts and shipping and delivery options.

• The sellers and consumers both benefit:
1. Through the round the clock shopping
2. Accessibility from any part of the world,
3. Increased opportunity for direct marketing,
4. Customizations and
5. Online customer service.
   Electronic Commerce: C2B
• The transaction originated by the customer have the
  set of specifications and the required price for a
  commodity, service or an item.

• The business entity is expected to match the
  requirements of the consumers to the best possible
  extent.

• The Consumer to Business (C2B) enables a
  consumer to determine the price of a product and/or
  service offered by a company.

• It reduces the bargaining time and increases the
  Electronic Commerce: C2C
• It promotes opportunity for consumers to
  transact goods or services to other consumers
  present on Internet.

• The C2C in many a situations models the
  exchange systems with a modified form of deal
  making.

• For the deal making purposes large virtual
  consumer trading community is developed. The
  customer operates by the rules of this
  community to compete, check and decide his
• Much of the transactions in this category
  correspond to the small gift items, craft
  merchandise and similar items that are
  normally sold through the 'flea' markets or
  Bazaars.
• For Example, Ebay.com, BaaZee.com
               E-Marketing
• E-Marketing or electronic marketing refers to the
  application of marketing principles and techniques
  via electronic media and more specifically the
  Internet. The terms E-Marketing, Internet
  marketing and online marketing, are frequently
  interchanged, and can often be considered
  synonymous.

• E-Marketing is the process of marketing a brand
  using the Internet. It includes both direct
  response marketing and indirect marketing
  elements and uses a range of technologies to help
  connect businesses to their customers.

• E-Marketing encompasses all the activities a
  business conducts via the worldwide web with
          Why is it important?

• When implemented correctly, the return on
  investment (ROI) from E-Marketing can far
  exceed that of traditional marketing strategies.

• Whether you're a "bricks and mortar" business
  or a concern operating purely online, the Internet
  is a force that cannot be ignored. It can be a
  means to reach literally millions of people every
  year. It's at the forefront of a redefinition of
  way businesses interact with their customers.
                 Questions

1. What Do You Mean By E-commerce?
2. Define Different Types Of Business Model In E-
   commerce?
3. What Is E-marketing? Why It Is Important?

				
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posted:6/6/2013
language:English
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