Computer fundamentals - Govt College Aron

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Computer fundamentals - Govt College Aron Powered By Docstoc
					Computer fundamentals


• The buying and selling of products and services
  by businesses and consumers through an
  electronic medium, without using any paper

• E-commerce is widely considered the buying
  and selling of products over the internet, but
  any transaction that is completed solely
  through electronic measures can be
  considered e-commerce.
It’s concerned with systems    and   business
   processes that support –

1. Creation of Information Sources
2. Effective and efficient interaction among
   producers, consumers, intermediaries and
3. Movement of information on global networks
     The Triangle Of E-commerce

1. Get the Right Customer to your site
2. Make it easy for them to buy from you
3. Take care of them after the sale
        Traditional Vs. Electronic
     Information Exchange
1.   Electronic Catalogs
2.   Online Product/Service details
3.   Pricing and Customization
4.   Quality Comparisons and features information
5.   Shipping Modes and Payment terms

• Contract and Order
1. Customized Product Specs, Quantity, Price,
2. Final Payment, Delivery and Service Options
• Customer Service
1. Direct reach to customer feedback
2. Updates to Customers on newer features and
3. Quick tracking and redressing of problems

• Marketing
1. Internet based Advertising Mechanisms-
   Banner, Micro-sites, Email campaigns etc.

2. Data Generated using customer feedback,
   support, clicks on features, feature selections,
   and transactions can be used for improved
   product offerings
        Electronic Commerce:
    Global Distribution of Information

• Expands the Market Reach- beyond Geographic
  *Small Business can also access global marketplace

• Everyone accesses the latest version of product,
  catalog, information
  *HP, Cannon etc can provide download for driver
  software saving

• Efficient and quick delivery of information needs of
  * – Customer check seat
        Types Of Business Models In

•   Business-to-consumer (B2C)
•   Business-to-business (B2B)
•   Consumer-to-consumer (C2C)
•   Consumer-to-Business (C2B)
   Electronic Commerce: B2B
• It requires two or more business entities
  interacting with each other directly or through
  an intermediary.

• The intermediaries in B2B may be the market
  makers and directory service providers that
  assist in matching the buyers and sellers and
  striking a deal.

• The business application of B2B electronic
  commerce can be utilized to facilitate almost all
  facets of the interactions among organizations,
  Electronic Commerce: B2C
• The two or more entities that interact in this type of
  transactions involve a business and a consumer.

• The businesses offer a set of merchandise at given
  prices, discounts and shipping and delivery options.

• The sellers and consumers both benefit:
1. Through the round the clock shopping
2. Accessibility from any part of the world,
3. Increased opportunity for direct marketing,
4. Customizations and
5. Online customer service.
   Electronic Commerce: C2B
• The transaction originated by the customer have the
  set of specifications and the required price for a
  commodity, service or an item.

• The business entity is expected to match the
  requirements of the consumers to the best possible

• The Consumer to Business (C2B) enables a
  consumer to determine the price of a product and/or
  service offered by a company.

• It reduces the bargaining time and increases the
  Electronic Commerce: C2C
• It promotes opportunity for consumers to
  transact goods or services to other consumers
  present on Internet.

• The C2C in many a situations models the
  exchange systems with a modified form of deal

• For the deal making purposes large virtual
  consumer trading community is developed. The
  customer operates by the rules of this
  community to compete, check and decide his
• Much of the transactions in this category
  correspond to the small gift items, craft
  merchandise and similar items that are
  normally sold through the 'flea' markets or
• For Example,,
• E-Marketing or electronic marketing refers to the
  application of marketing principles and techniques
  via electronic media and more specifically the
  Internet. The terms E-Marketing, Internet
  marketing and online marketing, are frequently
  interchanged, and can often be considered

• E-Marketing is the process of marketing a brand
  using the Internet. It includes both direct
  response marketing and indirect marketing
  elements and uses a range of technologies to help
  connect businesses to their customers.

• E-Marketing encompasses all the activities a
  business conducts via the worldwide web with
          Why is it important?

• When implemented correctly, the return on
  investment (ROI) from E-Marketing can far
  exceed that of traditional marketing strategies.

• Whether you're a "bricks and mortar" business
  or a concern operating purely online, the Internet
  is a force that cannot be ignored. It can be a
  means to reach literally millions of people every
  year. It's at the forefront of a redefinition of
  way businesses interact with their customers.

1. What Do You Mean By E-commerce?
2. Define Different Types Of Business Model In E-
3. What Is E-marketing? Why It Is Important?

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