“RPCC Becomes the Reusable Packaging Association _RPA_” by lonyoo


									RPCC Becomes the Reusable Packaging Association (RPA) FAQs
1. What is the new name? Reusable Packaging Association (RPA). We also have new email and website addresses. They are Email: info@choosereusables.org Web Site: www.choosereusables.org 2. When does the name change go into effect? May 5, 2008. The public announcement was made at the Food Marketing Institute trade show in Las Vegas. 3. What does the name change mean? The new name reflects the organization’s focus on promoting reusable packaging systems as the preferred – and ultimately the dominant - solution for moving, storing, and handling product throughout the entire supply chain. The RPA is committed to educating the marketplace on the environmental, economic, and social value that reusable packaging adds at every point of the supply chain. The RPA is filling a need for leadership in the growing reusables industry.

4. Has anything else changed besides your name? Yes, we have a new logo. More importantly, the name change is indicative of our focus on the value and expansion of reusable packaging systems, rather than specific products, like pallets and containers. Also, the newly vitalized Reusable Packaging Association will be even more aggressive in promoting the economic and environmental benefits of reusable packaging systems across supply chains in all industries. We will leverage our collective voice of industry leading knowledge to advance the adoption of reusable packaging by clearly demonstrating supply chain efficiencies, environmental benefits, ergonomic improvements, and cost advantages to end users in all industries.

5. Why did you change the name and your focus? Successful organizations must periodically review their business models to evaluate past performance and accomplishments, and to be positioned for the future in an everchanging business environment. We also strive to be responsive to changing member needs. With these goals in mind, in 2007 the Board of Directors decided it was time to revisit the RPCC’s 2000 Strategic Plan, which had been updated in 2004.


6. What has the RPA accomplished in the past?   Last year alone, we initiated the largest and most widely-supported industry field test of RFID technology on reusable transport packaging. The field trial is currently under way. We also underwrote a scientific study that determined conclusively that reusable plastic containers filled with commodities require no additional fire safety measures than when the same products are stored in corrugated containers. Other past initiatives include the well-known groundbreaking Life Cycle Inventory Study which measured – quite favorably – energy savings and waste reduction when using reusables compared to one way corrugated packaging. We have formed our second municipal partnership (the first was with the Twin Cities) with Alameda County in California to minimize waste by encouraging and assisting businesses to adopt reusable transport packaging. In addition to actually changing legislation in various states for tax breaks for reusables, we have conducted an in-depth 50 state tax survey on all the laws and administrative rulings which provide tax relief for those utilizing reusable systems.




7. What are you working on now?



Our primary focus is the completion of the RFID field trial, which many people in the industry are watching closely. The Asset Recovery Team is near completion on its findings and best practices to track and recover assets. Most importantly, we are planning our 7th Annual Education Forum, which will take place this September and be a top-notch event for RPA and our supply chain partners. – Title - Choose Reusables! Driving Economic & Environmental Value with Reusables

8. What is the RPA doing in the area of sustainability? We have three ongoing strategic initiatives: 1) We are creating awareness through concrete data from our ground-breaking LCI Study of the environmental benefits of reusables to supply chain partners and businesses with a commitment to environmental responsibility. 2) We have collaborated with leading academics and scientists to bring awareness of reusable sustainability benefits to the global community through international publications and scientific journals. 3) We are partnering with governmental entities at the municipal level to educate and encourage businesses to integrate reusable systems to reduce energy consumption and decrease solid waste.


9. What are the priorities for the RPA in the first 90 days? Awareness, education, and visibility: and always the message of reuse. 10. What formal industry partnerships are you developing? We have a continuing relationship with the Twin Cities Solid Waste Management Board, with Alameda County, and with the Reusable Industrial Packaging Association (RIPA) which, like RPA, is totally committed to re-use and to climate change issues. We look forward to developing other relationships as we go forward with the launch of RPA. 11. What is the benefit of the change to members? We are building the only association of its kind in this industry – the ultimate source for tools, resources, partnerships, and solutions. By aggressively promoting reusable packaging solutions, we are creating a viable business environment – and increased business opportunities - for all our members, across all industries. In addition, we are providing our members only with access to more case studies, tools like economic calculators, surveys, technical briefs, webinars, podcasts, research, and data that will help them build the business and environmental case for their products. 12. How do end-users benefit from the RPA? Virtually everything we do is intended to drive benefit for our members which in turn impacts their customers and potential end-users. As an association, we have the ability to deliver greater benefits than an individual company could economically achieve on its own. For example, for our RFID study, our breadth of membership allowed us to bring together a broad group of members and industry leaders that collectively represent every facet of the supply chain. The same is true for our recent Fire Safety Research. As an association, we have created real marketplace buzz about reusable packaging and have advanced industry awareness, which seeds the market for all our members. Also, members have high-level input into the creation of industry standards and guidelines that will affect the entire user community. End-users also have the opportunity to join the RPA End User Advisory Council, for a nominal annual fee, to network with other end-users, learn best practices, and gain referrals.

13. Will there be any changes to membership requirements, or roster of members? We anticipate a more expansive and larger membership base, representing every facet of the supply chain. We are also introducing a category of membership for academics, other associations, and other nonprofit entities with an interest in reusable systems and in our message of re-use.

14. What is the total number of members in the RPA?


We have an all-time high number: 30 corporate members – which we are extremely pleased about. We just welcomed three new member companies: Container and Pallet Services (CAPS), Fabri-Form, and Chevron – which is an important and expanded representation of the supplier community for many of our current members.

15. How is the RPA different from the MHIA’s RPCPA? There are three significant differences: 1) the RPCPA is a product group under the umbrella of the Materials Handling Institute of America (MHIA). In contrast, we are a standalone organization. 2) Because of our legal status, we are able to advocate and lobby much more aggressively for reusables. The RPCPA is limited to an educational role.

3) RPA has a more expansive membership roster than the RPCPA. We represent leading companies from the entire supply chain. 16. Describe the process that led to your transformation. Our planning approach was: 1) focused on broad-based participation (member interviews); 2) driven by data (research and trends analysis); and 3) built on models in the for-profit world. It consisted of three phases: Phase I: Preparation for Planning – We gathered information about trends and forces in the industry and conducted in-depth interviews with existing members on the Coalition’s current effectiveness. Analyze the Current Coalition – We attempted to understand past strategic efforts, analyzed research trends, and considered member feedback to create a refined mission with guiding values. Created the Future Association – Looking forward to the year 2017, we designed a vision for the future with core strategies and goals intended to achieve RPCC’s aspirations

Phase II:

Phase III:

17. Are you changing your business model? If so, how? We are a nonprofit entity, so the business model is always driven by the mission, which is to promote the value of reusable systems. We are a collective voice, but we also have to be entrepreneurial in spirit – and competitive in the marketplace with our message. That’s not a different business model; it’s just a more aggressive one.

18. Will there be any organizational changes for the new association? (committee structure, etc.) The organizational structure will reflect our three strategic pillars. We will have committees/teams that focus on: 1) the value of reusables (this team will be charged with increased conversion to reusable packaging systems in the marketplace;


2) RPA expertise, which is to say that the RPA has unparalleled experience, leadership, resources and knowledge of reusable packaging systems & solutions; 3) the collective voice of the reusable supply chain and its myriad of partners. 19. Who was on the planning team? Members of the team included: Craig Kelly, CHEP ; Bob Klimko, Norseman; Chris MacGrory, IPL; Tim Debus, IFCO; and Eric Fredrickson, Arena. Our Executive Director, Jeanie Johnson, served as an ex officio member of the Team. Julie Krivanek, president of Krivanek Consulting Inc., Denver, Colorado, was hired to assist in all phases of RPCC’s strategic planning process. 20. What did you learn from your research? In-depth research conducted by the RPA found that the market for reusable packaging systems is in its infancy and has very strong future growth potential. Key findings include:

  

Environmental trends make reusable packaging an attractive solution to move and handle products throughout the supply chain, with minimal impact on the environment. The global population will continue to exert pressure on companies to decrease the use of limited, disposable resources. The emerging workforce will demand to work for companies with social responsibility policies and practices. RFID and tracking will be more prevalent, increasing the adoption of reusables and providing better asset control.

There are various stages in the adoption of reusable systems – from lack of awareness to the most sophisticated, long-standing reusable system…and each stage needs the education, best practices, and continuing leadership that RPA will provide. 21. What else should I know about the new RPA? The planning team identified three core strengths that form the pillars of RPA’s new focus and differentiation:

 

Value of reusable packaging – the RPA will leverage the economic, environmental, and social impact of reusables to advance the conversion to reusable packaging. Recognized expertise and accessible body of knowledge – the RPA will continue to provide industry knowledge to promote reusable packaging solutions. Collective voice – the RPA represents the interests of members from the entire reusable supply chain as well as end-users.


You might also be interested to know the individuals who serve on the RPA Board as officers and directors: Officers President: Fred Heptinstall, IFCO Systems Vice President: Bob Klimko, Norseman Secretary/Treasurer: Scott Schimming, Rehrig Pacific Immediate Past President: David Rodgers, ORBIS Container Services Directors Craig Kelly, CHEP USA Robert Moore, iGPS David Rieser, Georgia Pacific Steve Stradtman, Otto Environmental Systems James Vangelos, Polymer Logistics Howard Weathersby, ORBIS Corporation Jeanie M. Johnson, ex officio Board Member, RPA Executive Director 22.Can I see the Strategic Plan? Highlights of the Strategic Plan are available on our website at www.choosereusables.org [end]


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