Global Cruise Market Report- 2013 Edition by winaarkstore


									                Global Cruise Market Report: 2013 Edition
Aarkstore Enterprise (India), 4th June , 2013 : Cruising is one of the fastest-growing
industries in the travel and tourism sector. The market continued to grow during the
economic recession outperforming the rest of the holiday sector. In the past, cruising was
seen as the preserve of the elderly, rich and famous. Today the number of cruise
passengers is growing steadily and the industry has introduced products aimed at a wide
range of customers, including families, young people and groups. Prices for many cruise
products are declining with increase in competition among major tour operators. The market
offers a wide variety of job opportunities to people from all backgrounds. Cruising tends to
be more popular among consumers aged 55-64.

The largest cruise market is North America, followed by Europe and developing regions. In
terms of growth, the number of passengers is increasing more rapidly in Europe in
comparison with North America. Germany is the fastest growing cruise market in the world.
Major cruising companies are increasingly setting their sights on emerging Asian markets,
as growth in market demand and improving infrastructure continues to position Asia as a
potential growth market in the cruise industry.

The present report offers a comprehensive analysis of the worldwide cruise market. The
competition in the global cruise market is intense with few large players viz. Carnival
Corporation, Royal Caribbean Cruises and Norwegian Cruise Lines. The competitive
landscape of the global and regional cruise markets, along with the company profiles of the
leading players are discussed in detail.

The key trends observed within the industry including rapidly evolving shipboard
innovations, increasing technological innovation, big brand entertainment and expansion of
facilities for disabled people. However, the industry remains threatened by certain
challenges which include impact of global economic condition, acts of piracy and adverse
incidents involving cruise ships. The major factors which will contribute in the growth of the
industry include low penetration and rising employment rates.

By combining SPSS Inc.’s data integration and analysis capabilities with our relevant
findings, we have predicted the future growth of the industry. We employed various
significant variables that have an impact on this industry and created regression models
with SPSS Base to determine the future direction of the industry. Before deploying the
regression model, the relationship between several independent or predictor variables and
the dependent variable was analyzed using standard SPSS output, including charts, tables
and tests.

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