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Executive Summary - Le DESIGN


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									Mobile TV Breaks Free!


      Confidential and Proprietary
          Management Team
          Experienced Mobile TV Experts

Founder & CEO

• 12 year veteran of the mobile industry spanning carrier, infrastructure, and
mobile TV applications companies.
• Former Vice President of Sales-North America IKIVO (Mobile TV company)
• Sold and built first 2G GSM (T-Mobile), and first 3G UMTS/HSDPA (AT&T)
wireless network during tenure at Nortel and Nokia-Siemens Networks.
• Relationships with Handset OEM’s, Carriers, and Consumer Electronic

Founder, VP of Business Development

• Former VP of Sales at Bluestreak Technology (Mobile TV Provider)
• Former Executive at TVGuide Mobile TV Division
• 10 year veteran of wireless content and mobile TV technology
• Past entrepreneurial start-up experience
         AirCast Mobile, Inc.

Company Name: AirCast Mobile, Inc.

Offices: Chicago, IL & New York, NY    Founded: 2008

Market Opportunity: $9 Billion U.S. Wireless Smart Phone

Intellectual Property: Patent-Pending Device for Mobile
Phones to Receive Mobile TV signals.

     Problems with Current
     Mobile TV Model

  2 Years after launch the main mobile TV
companies have yet to be fully embraced by
             consumers. Why?
   High Monthly Subscription Fees (For Acceptable ROI)
   Limited Handset Choices (Due to Embedded Solutions)
   Limited “Choice” in Content (TV only)
   Service Quality (Current Wireless Networks Not Built to Sustain
      (Prolonged Video Streaming)

The Mobile DTV Market

        Traditional TV Broadcasting
         HD Digital Broadcasts

On July 12, 2009 the U.S. transitioned from Analog to HD Digital Television

                     High-Definition Digital Signal (720p)
  Utilizes existing TV towers and infrastructure for deployment
    TV signals covers 99% of the U.S. geography (and part of
    Broadcast TV has existing in the U.S. for the last 81 years
                        (July 2nd, 1928)

   By Law, TV Stations must deploy a free TV signal
       Digital TV Goes Mobile
       Mobile DTV (ATSC-MH)

                                  Realizing the Potential Advertising
                                    Revenue Safety Uses Overall

This New FREE Mobile              Regional and National TV Stations
                                   decided to allocate a portion of the
  TV Signal is called               existing HD broadcast spectrum
                                  to mobile devices, and create a new
  Mobile DTV                               Mobile TV market.

  H.264 Video & AAC HE V2 Audio
Television Station Groups
Who Owns the 880 Local Stations

Mobile DTV Footprint
Where the 880 Stations Located

   Where Mobile DTV is Today
   33% of U.S. Population Covered!

Currently, 65 station groups are deploying Mobile DTV covering
 approximately 33% of the U.S. population with more to come!

Interest In Mobile DTV
Magid Media Labs Survey Dec.2009

                              “Almost 90% of mobile
                         subscribers expressed interest in
                             viewing live, local news
                            programming on the go.”

                                 88% Breaking News Coverage
                                 76% Emergency Reports
                                 75% Weather Information
                                 65% Entertainment Content
                                 44% Live Sporting Events



    Business Structure
    Two Groups with a Common Goal

Business to Business                Business to Consumer
  Handset OEM Focus                  Direct to Consumer Focus
 White Label Mobile TV              iPhone/iPod/iPad/Blackberry
 Applications for Android
                                     Mobile TV Application with
    Content Partners
                                    Integrated Content Partners
    EPG Patent Fees
                                    App Store, Retail and Online
  AirCast Patent Fees                  Distribution Channel
 “You Pay Us, We Pay                  Innovative Roadmap for
   Everyone Else”                          Applications

     AirCast Mobile
     Mission Statement

 “AirCast Mobile designs, develops and sells innovative hardware and
software solutions to enable wireless subscribers to receive and
watch live, local broadcast television on their mobile devices for

   Blackberry     iPhone/iPod/iPad Windows Mobile       Android
      ‘AirCase” Hardware Solution
      A case & backup battery that provides content

                            “Patent-Pending” Hardware Receiver
                              Supports ALL Smart Phone Connections
                                  Houses Battery, and Chipsets
                                 Receives the Over-the-Air Signal

                               Innovative Software Application
                             Attractive, user-friendly mobile client used
                           to view TV broadcast & Program Guide Data
                             Decodes and Displays Mobile TV Stream
                             SVG-based (XML) Application Framework
                               Supports H.264 video and AAC Audio

                                       Devices Targeted
                        iPhone, iPad, iPod Touch, Blackberry, and Windows
                                          Mobile devices

(Actual Client)                                                             15
          Our Software Solutions

• Proprietary Applications Sold Direct to Consumer
   –   Apple (iPod, iPhone, iPad), Blackberry
   –   Sold via Application Stores
   –   Mobile TV-Only, Mobile TV+Sports, Mobile TV+DVR
   –   Integrated with Content Partners
• White-Label Applications Sold to OEM’s
   –   Android, Windows Mobile
   –   Licensed to major CE and Handset OEM’s
   –   Mobile TV-Only, Mobile TV+VOD, Mobile TV+DVR
   –   Bundled with Mobile DTV Accessory Patent (AirCast)
   –   Bundled with EPG Patent Fee
           Mobile Accessory Data
            From ABI Research Report

In 2009 Consumers spent $55
Billion on Mobile Accessories

   $40 billion (73%) was spent on
     after-market accessories

35% ($26.6B) is sold via Carriers Stores
33% ($26.6B) is sold via Big Box Store
30% $26.6B) is sold via 3rd Online Resellers

                       Top 3 Accessories Purchased
                           Case, Battery, Charger    17
                Addressable Market
                90 Million Existing Smart Phone Users

       Windows Mobile

 Smartphone Sales Grew
 by 50% from Feb to Oct
    iPhone & Blackberry
     leading the market

*According to ComScore December 2009 Report             18
 Product Roadmap

More Than Just Free TV
       More Content = More Value

     TV-Only Product (Version 1.0)
     Mobile DTV-Only Product ($99 MSRP)

TV-Only Receiver “Dongles” and “Cases” for iPhone, iPod
Touch, iPad, Windows Mobile, RIM, and Android Devices.

                                          Actual iPhone Application

           Interactive Product (Version 1.5)
           Mobile DTV + Services ($99 MSRP)

Free TV + Premium Content
  Streamed Over 3G/wifi
Video-on-Demand integration
    with Content Partners

                              Real Time Voting (Non-SMS for American Idol)
                              Breaking News, Weather, Stock Tickers
                              Data Collection Advertising Revenue

       Interactive Sports Example
       Live Sports with value-added stats

Watch your Favorite Teams Live with additional info
             streamed to your phone
                                           Sports related information can be
                                       displayed and streamed via 3G while the
                                        user watches the live sporting event in
                                               real-time via Mobile DTV.

                                           Get player stats, team standings,
                                        breaking news, or follow another game
                                         play by play all while watching a live

DVR Product (Version 2.0)
Industry’s First for Smart Phones! ($99 MSRP)

                 New Hardware: Innovative hardware configuration
                 that utilizes a memory card to directly record your
                 favorite programs to the accessory.
                 New Software: Simple user interface to designate
                 shows as “Favorites”, and to set up view future

                      1 GB card = 2 hours of Recordings

Pico Projector Product
Business Users ($299 MSRP)

                             Pico Projector Integrated

                              Can be used
                             with Mobile TV,
                             VOD, SD Card
                             Movies, iPhone

         Distribution Channels

   Direct to     Handset OEM           Big Box        Application
Consumer (B2C)      (B2B)           Retailer (B2C)    Stores (B2C)
                  “Entertainment”     Best Buy
   AirCast       Packaged Bundles                        iTunes
                     for OEM’s         CostCo
  Amazon                                               Windows
                                      Walmart         Marketplace
   Others                                            Android Market

                                    Financial Projections
                                    Pro-Forma (B2B + B2C)

                                                     3% Smart Phone Market
                             $89,000,000                                                                                                    64.0%
                                                      Penetration by Year 6
                             $79,000,000                                                                                            61.5%
Revenue & Operating Income

                             $69,000,000                                                                                                    60.0%

                                                                                                                                                         Gross Margin
                             $59,000,000                                                                           57.7%

                             $49,000,000                                                                                                    56.0%

                             $39,000,000                                                         53.8%                                      54.0%

                             $29,000,000                                        51.9%                                                       52.0%

                             $19,000,000                                                                                                    50.0%

                              $9,000,000                                                                                                    48.0%

                             $(1,000,000)                                                                                                   46.0%
                                            Year 1        Year 2             Year 3         Year 4              Year 5         Year 6

                                                      Total Hardware Sales        Operating Income/Net Profit        Gross Margin
      Our Current Partners

AirCast Mobile enjoys the support of industry leading
companies who share our commitment to the Mobile DTV

         Milestone Achievements

2009 – Fundraising/Prototype Creation

2010 – “TV-Only” iPhone Product Launch, Online Sales, $99 MSRP

2011 – “Interactive” Product, OEM/Carrier Agreement, $45 Wholesale

2012 – “DVR” Product, Big Box Retailer Launch $60 Wholesale

2012 – “Projector” Product, Direct to Consumer $299 MRSP

2013 – Achieve 1 Million Devices Shipped (In Aggregate)

2014 – Achieve 2 Million Devices Shipped (In Aggregate)

          Early Interest In AirCast
          On-Going Customer Discussions

T-Mobile has expressed interest in our Solution
• Ability to offer Mobile TV without ANY network infrastructure investment
• Mobile TV is of “high” interest amongst younger demographics.
• Can utilize newly launched 3G network to increase 3G ARPU
Sprint has expressed interest in our Solution
• Sees benefit from a non-embedded solutions (ie accessories)
• Can utilize 3G/4G network for interactivity features
• Increased Retail ARPU (average revenue per user)
LG has expressed interest in our Solution
• Committed to showcase our products in national TV commercials
Samsung is interest in partnering with AirCast
• Interested in licensing our software for Accessories
Motorola has expressed interest in our Solution
• Entertainment “bundles” to launch new Android Handsets (Cliq, etc)
Early Consumer Demand 1500 Pre-Orders taken without knowing price or
availability for iPhone product via YouTube.
        Industry Recognition

AirCast Mobile is a finalist for the “Most Innovative and
Upcoming Mobile Startup in 2009” Award by the CTIA &

      Investment Request

In order to lead the marketplace by offering the first
    mobile accessory that provides TV content;

  AirCast Mobile is seeking $2 million in
            startup funding.
These funds will use to launch our products, secure
an exclusive distribution deal with a major handset
OEM or Carrier, and provide the financial backing to
    be successful in the mobile marketplace.
    Mobile TV Breaks FREE!

To view a demo of our applications please visit:

               7308 Circle Ave
             Forest Park, IL 60130

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