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Computer fundamentals - Govt College Aron

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									Computer fundamentals

    E-commerce
                        Introduction

• The buying and selling of products and services by businesses and
  consumers through an electronic medium, without using any paper
  documents.

• E-commerce is widely considered the buying and selling of
  products over the internet, but any transaction that is
  completed solely through electronic measures can be
  considered e-commerce.
                         E-Commerce
It’s concerned with systems and business processes that support –

1. Creation of Information Sources
2. Effective and efficient interaction among producers, consumers,
   intermediaries and sellers
3. Movement of information on global networks
            The Triangle Of E-commerce

1. Get the Right Customer to your site
2. Make it easy for them to buy from you
3. Take care of them after the sale
     Traditional Vs. Electronic Commerce
•    Information Exchange
1.    Electronic Catalogs
2.    Online Product/Service details
3.    Pricing and Customization
4.    Quality Comparisons and features information
5.    Shipping Modes and Payment terms

• Contract and Order
1. Customized Product Specs, Quantity, Price, discounts
2. Final Payment, Delivery and Service Options
•    Customer Service
1.    Direct reach to customer feedback
2.    Updates to Customers on newer features and versions
3.    Quick tracking and redressing of problems

• Marketing
1. Internet based Advertising Mechanisms- Banner, Micro-sites,
   Email campaigns etc.

2. Data Generated using customer feedback, support, clicks on
   features, feature selections, and transactions can be used for
   improved product offerings
         Electronic Commerce: Benefits
• Global Distribution of Information

• Expands the Market Reach- beyond Geographic boundaries
  *Small Business can also access global marketplace
  *Amazon.com, Ebay.com

• Everyone accesses the latest version of product, catalog, information
  *HP, Cannon etc can provide download for driver software saving

• Efficient and quick delivery of information needs of users
  *IndianRailways.com – Customer check seat availability, trains routes,
  make reservations online
                Types Of Business Models In
                       E-commerce

•   Business-to-consumer (B2C)
•   Business-to-business (B2B)
•   Consumer-to-consumer (C2C)
•   Consumer-to-Business (C2B)
            Electronic Commerce: B2B
• It requires two or more business entities interacting with each other
  directly or through an intermediary.

• The intermediaries in B2B may be the market makers and
  directory service providers that assist in matching the buyers and
  sellers and striking a deal.

• The business application of B2B electronic commerce can be
  utilized to facilitate almost all facets of the interactions among
  organizations, such as Inventory Management, Channel
  Management, Distribution Management, Order fulfillment and
  delivery, and payment management.
              Electronic Commerce: B2C
• The two or more entities that interact in this type of transactions involve
  a business and a consumer.

• The businesses offer a set of merchandise at given prices, discounts
  and shipping and delivery options.

•    The sellers and consumers both benefit:
1.    Through the round the clock shopping
2.    Accessibility from any part of the world,
3.    Increased opportunity for direct marketing,
4.    Customizations and
5.    Online customer service.
             Electronic Commerce: C2B
• The transaction originated by the customer have the set of
  specifications and the required price for a commodity, service or an
  item.

• The business entity is expected to match the requirements of the
  consumers to the best possible extent.

• The Consumer to Business (C2B) enables a consumer to determine the
  price of a product and/or service offered by a company.

• It reduces the bargaining time and increases the flexibility at sales place
  for both the merchant and the consumer. For Example, PriceLine.com
           Electronic Commerce: C2C
• It promotes opportunity for consumers to transact goods or
  services to other consumers present on Internet.

• The C2C in many a situations models the exchange systems with a
  modified form of deal making.

• For the deal making purposes large virtual consumer trading
  community is developed. The customer operates by the rules of
  this community to compete, check and decide his own basic
  transaction prices.

•
• Much of the transactions in this category correspond to
  the small gift items, craft merchandise and similar items
  that are normally sold through the 'flea' markets or
  Bazaars.
• For Example, Ebay.com, BaaZee.com
                       E-Marketing
• E-Marketing or electronic marketing refers to the application of
  marketing principles and techniques via electronic media and more
  specifically the Internet. The terms E-Marketing, Internet
  marketing and online marketing, are frequently interchanged, and
  can often be considered synonymous.

• E-Marketing is the process of marketing a brand using the
  Internet. It includes both direct response marketing and indirect
  marketing elements and uses a range of technologies to help connect
  businesses to their customers.

• E-Marketing encompasses all the activities a business conducts via
  the worldwide web with the aim of attracting new business,
  retaining current business and developing its brand identity.
                  Why is it important?

• When implemented correctly, the return on investment (ROI)
  from E-Marketing can far exceed that of traditional marketing
  strategies.

• Whether you're a "bricks and mortar" business or a concern
  operating purely online, the Internet is a force that cannot be
  ignored. It can be a means to reach literally millions of people
  every year. It's at the forefront of a redefinition of way
  businesses interact with their customers.
                         Questions

1. What Do You Mean By E-commerce?
2. Define Different Types Of Business Model In E-commerce?
3. What Is E-marketing? Why It Is Important?

								
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