AHMED ABU-BAKR AMER
Dynamic, accomplished, versatile, and highly motivated with 6-year-old portfolio of success combining solid
marketing exposure in IT and Telecom multinationals and local firms . Dedicated to delivering vital marketing
projects on time within scope and budget. Instrumental in increasing revenue, developing and implementing
various marketing plans and strategies driving loyalty and increasing ARPU. Demonstrating an ability to adapt
quickly to different business environments, providing thoughts, inputs, and proactive insights within performance-
driven roles. Self-motivated team player and creative- solutions provider with a genuine talent for analyzing,
interpreting, and innovating. Specialties and Expertise include:
Marketing Research Business Development Customer Value Management
Customer Retention Customer Acquisition Digital & Electronic Marketing
Marketing Analysis Marketing Campaigns Customer Loyalty Programs
Customer Experience Vendor Relationships Up-selling & Cross-selling
EDUCATION ACHIEVEMENTS AND TRAINING:
Bachelor of Commerce and Business Administration 2003-2007
Majored in Economics and Foreign Trade
International Diploma in Business – Accredited from British Council 2007- 2010
Majored in Marketing, Human Resources Management.
Graduated with Distinctive
Advanced Diploma of Marketing 2008
Cambridge Training College
Graduated with Merit
Mini-MBA – Accredited from Amideast 2009
Missouri State University
Majored in Marketing
Hundreds of hours devoted to ongoing professional development throughout career via workshops,
formal and informal training courses, information sessions and more.
Business Development and Marketing Specialist
International Company for Media and Software, Cairo, 2010 – present
Reported to: Managing Director
Main Duties and Functions: Business and Product Development, Business and Marketing Planning, Strategy
Developing and preparing service roadmaps, forecasts & plans to meet company targets. Droving efforts to ensure
that all program services and products are of high quality and delivered on time and on budget. Developing
marketing plans that include market review, SWOT analysis, objectives, detailed strategies, and action -plans.
Gathering information and research on the market and competitors to define new-product opportunities. Providing
PIR (post-implementation review) on the company's services and activities for upper management while making
recommendations. Conducting UATs (User Acceptance Tests) in order to ensure that all customer requirements are
deployed. Managing relationships with sales, marketing, finance to ensure successful product delivery that meets
customer-requirements. Ensuring that plans are functioning 100%, with zero defects.
KEY ACCOMPLISHMENT INCLUDE:
Orchestrated ICMS's rebranding campaign, which included creating a new logo, new website, and marketing
Eliminated production bottlenecks through enhanced and developed production procedures bringing about a
higher quality product delivered on time.
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Ahmed Abu-Bakr Amer-Resume
Generated 1M+ EGP Year to date in sales for ICMS by selling an encyclopedic multimedia product to several state
institutions and ministries including the Ministry of Education, which has mainstreamed it in all educational institutions
as a syllabus.
Established and built successful partnerships, joint co-operations and agreements with vendors and production
services companies, and press establishments.
Contributed to insuring that production functioned normally during the critical time of the Egyptian revolution,
without ignoring the social responsibility of protecting our houses and neighborhood from danger.
Vodafone Marketing Campaigns Management Advisor - Customer lifecycle Management CLM
Vodafone Egypt–, Cairo, 2006 – 2009
Reported to: Vodafone Marketing Campaigns Management Supervisor
Main Duties and Functions included: Working in Marketing Campaigns Management department has given the
opportunity of having work-experience in 5 different areas : Loyalty, Retention, Churn Management, Acquisition,
and Base Development .
Identifying opportunities and implementing tactics to maximize revenue, downsizing churn among existing
customer bases. Launching promotions and, enhancing customer experience and reinforcing Vodafone's image in
the market. Monitoring competition and providing management with competitive analysis. Implementing CRM
lifecycle activities, including research, competitive analysis and delivering value propositions at every lifecycle
stage in order to maximize the lifetime value for consumers and enterprise business units. Working with different
departments of the Marketing division to develop programs to move customers from early lifecycle to loyal
customers in the most profitable manner possible. Working with marketing management team and cross-functional
teams to create and launch retention campaigns/programs, driving loyalty and revenue. Implementing the
retention strategy, roadmap, and various retention activities designed to minimize churn. Ensuring that brand
measures, delight measures and NPS (Net Promoter Scores) are understood so that appropriate actions would be
taken for increasing customer satisfaction levels. Taking part in the complete product launch management
function (from Development – Rollout – Manage – Exit). Achieving tasks and conducted various campaigns that
were in support of the CRM business analysis.
ROLES AND KEY ACCOMPLISHMENTS INCLUDED:
1. Loyalty, Retention and Churn Management: Retaining and winning back customers, managing and tackling
churn to reduce inactivity percentages through:
Identifying churn types (voluntary or involuntary churn) drivers and triggers. And defining of corrective
Deploying churn prediction techniques to pinpoint customers who are prone to churn (Potential
Churners) and probing to find out the reason behind their considering another operator's options.
Undertaking continuous Churn Analysis & modeling to monitor churn evolution.
Monitoring the potential churners, categorizing our churn brackets based on the analyzed behavior
patterns then targeting them with BTL loyalty campaigns to encourage them to use their lines, and to
prevent the high probability churn subscribers through bonus upon recharge, free minutes, discount on
Launching reactive and proactive retention campaigns for different segments.
Encouraging loyalty thus downsizing churn and winning-back our customers through different loyalty
programs, small schemes and monthly treats.
Launching tailored propositions that are more suitable and favorable to our High Value
Customers' needs such as touch points i.e. retail stores & call-center
Heightening customer experience through introductions of warm welcome programs for new,
reactivated and existing customers.
2. Acquisition: Acquiring new Pre-Paid and Post-paid customers through:
Using market pricing to acquire and attracting customers from the other competitors with a large base
and a strong postpaid brand and customer base(bigger in the segment or otherwise).
Launching Mobile Number Portability campaign.
3. Base Development: Responsible for steering more usage / more revenue through:
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Ahmed Abu-Bakr Amer-Resume
Increasing Postpaid base through launching different targeted campaigns for migrating Prepaid
subscribers to a Post-paid base and recovering former postpaid clients.
Increasing the active base by converting the dormant base into activity through micro-segment offers
Deploying Post-paid base upgrade activities through migrating postpaid customers to higher Postpaid
bundles / rate plans.
Achieving active base percentage targets of our company.
4 Revenue Enhancements and ARPU:
Maintaining a sustained higher ARPU through focusing on retaining our high-value customers.
Launching revenue generation campaigns.
Monthly schemes for customer usage enhancement thus revenue enhancement on the basis of last
month usage pattern & ARPU & recharging trend/Adoption trend.
Increasing our share of internet revenue in the market place customer acquisitions through targeted
ADSL & internet USB campaigns.
Usage, Revenue Enhancement and Revenue Retention through mass & segmented promotional offers
in Prepaid & Postpaid.
Contributed to maintaining a sustained higher ARPU. We maintained an ARPU premium of 34% over our
main competitor. Quarter 1 2009.
Contributed to maximizing profit through launching revenue generation campaigns for sending
customers’ bills through SMS instead of paper invoice as am means of minimizing cost.
Contributed to making our company the clear market leader in terms of the value of its customer base.
Its services revenues per subscribers are 55.84EGP, 41% higher than are those of Mobinil (39.45 EGP) and
96% higher than are those of Etisalat (28.47 EGP)
Contributed to the 35% year-on-year increase as of March 2009) to a customer base of approx. 19
million customers, playing a key role in different retention, and acquisition
Contributed to the 35% year-on-year increase (as of March 2009) to a customer base of approx. 19
million customers, playing a key role in different retention, and acquisition campaigns.
Our loyalty program “Vodafone One” achieved a 25% decrease in Churn rate within the premium
segment, through 5.9% avg. payback on outgoing ARPU.
Institute of Professional Managers -Associate Member-USA
Syndicate of commercial professions- Organizing and Business Administration division –Member- Egypt
Volunteer Experience & Causes
Causes I care about:
Arts and Culture
IT and Telecom
Advocating of Peace/ Took an initiative that engages with people from all around the world with the cause of
spreading peace on earth regardless of their gender, religion, color, nationality, or race through a self created
COMPUTER, TECHNICAL, AND E-Marketing Skills:
Computer skills: Windows Professional XP/Vista, 7 ◊ MS Office 2003/2007/2010 ◊ Photoshop 9/12
E-marketing skills: Facebook, Twitter, LinkedIn, SEO, Google Ads, Google
Technical and Specialized Applications: Siebel CRM ◊ Telecommunications' Applications
Reading ◊ Surfing the Internet
Furnished upon request
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