Intersection of Search and Social Media

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					SOCIAL MEDIA & SEARCH THE VISIBILITY FACTOR
Tony Adam October 19, 2009

© BillShrink, Inc. 2009

I iz Tony Adam…nice to meetz you!
• Director of Search Marketing @ BillShrink • Background: • Search & Social Media Marketing, Strategy and Evangelism • Consulting, Sales/Marketing, Business Development • Technology Program Management • Find me: • http://twitter.com/tonyadam • http://tonyadam.com/
© BillShrink, Inc. 2009

What we’re talking about?
• How Social Media and Crowdsourced content effects Search • Why Social Media will never REPLACE Search • How Social Media helps Search • Visibility • Fresh Content • Indexability

© BillShrink, Inc. 2009

The Intersection of Social Media & Search is the culmination of Online Visibility

© BillShrink, Inc. 2009

The goal is to stand out from the crowd!

© BillShrink, Inc. 2009

You want people talking about you…

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Creating content that friends will pass around

Obligatory Crowdsourced Stock Photo
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Creating Content that is relevant to people

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Newsworthy content is traditionally very catchy

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Even thingz that can haz people laughingz :D

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If they like it…they will Digg It

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Hopefully they’ll like it enough, they’ll share it!

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You might get the occasional Facebook Share

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Getting some Retweet Love helps too!

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One question remains

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Where is the conversion opportunity?

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How do we make money?!

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Purchase decisions are made based on reviews and recommendations

• My friend Paris said…”That’s Hot!”…I am SOOO getting it!
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So you have sites that feed this need…

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But wait! Social Media is not a REPLACEMENT for Search Marketing.

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In Commerce based businesses…Social Traffic does not convert…

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Remember you want to “Stand Out”…

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Social Media HELPS Search Marketing obtain VISIBILITY!

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Visibility through Social Media gets engagement
1300+ Diggs 350+ Comments

• People are talking about you and engaged in your content
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If people are engaged…they will link to you…

157 Y! Page Links…so far

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Visibility through Credible Sources

• Links from PR7 and PR8 Domains

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Visibility that helps you achieve Rankings…

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Visibility got us a spike in traffic

© BillShrink, Inc. 2009

Leverage the Visibility and Link Equity internally

Relevant links to product pages

© BillShrink, Inc. 2009

The Synergy of Social Media and Search…

Social Media creates Online Visibility with engaging content that helps Search Marketing efforts.

© BillShrink, Inc. 2009

THANK YOU!!
Tony Adam Director of Search Marketing @ BillShrink (The only place that “Shrinkage Is Good”) http://billshrink.com | tony@billshrink.com

http://tonyadam.com http://twitter.com/tonyadam 415-480-4534
© BillShrink, Inc. 2009


				
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