Leads360 and TARGUSinfo Fuel Sales Success by Improving Online B2C Lead Transparency and Quality
More than 4,000 B2C Customers in Insurance, Mortgage, Education and Other Verticals Gain Lead Verification Access Via Sales Lead Management Software
Vienna, VA and Los Angeles, CA (Vocus) November 11, 2009 -- When consumers go online to search for mortgages, insurance policies, higher education or other services, they don’t always provide comprehensive or accurate contact information. For B2C lead buyers there is always an easily measured outcome -- either leads convert providing additional revenue or they don’t resulting in wasted marketing dollars.
Leads360, a leading provider of sales lead management software, today announced that it will make it easier for marketers in insurance, mortgage, education or other B2C industries to contact their leads by leveraging the TARGUSinfo On-Demand Lead Verification(SM) services. TARGUSinfo, the leading provider of On-Demand Verification and Scoring about prospects and customers, will provide its verification services to clients using Leads360’s web-based sales lead management software platform. “Every successful sale begins with ensuring every lead is contacted,” said Dan Morefield, President and CEO of Leads360. “By having access to TARGUSinfo’s lead verification service which verifies name, address and phone numbers of inbound leads, our clients can evaluate the quality of leads on-the-fly while using Leads360 to manage their sales process and contact leads with unparalleled speed and efficiency.” “Leads360 has one of the most intuitive and effective systems for online lead buyers,” said David Wengel, general manager, TARGUSinfo. “We are pleased to provide a common language and understanding between all parties in the lead management process that will foster greater transparency.” “Contactable consumer leads are the heartbeat of our expanding mortgage business,” said Mark Walker, CEO, First Preferred Mortgage Company. “We have always been happy with Leads360’s lead management platform, but with the addition of the proven lead verification service from TARGUSinfo, we predict our ROI will jump severalfold.” About TARGUSinfo TARGUSinfo, the leading provider of On-Demand Insight(SM), provides unique identification, verification, scoring and location solutions that enable communication service providers, retailers, call-center operators, Web-based marketers and others to dramatically increase the quality of their services and the effectiveness of their marketing. A privately held company, TARGUSinfo is headquartered in Vienna, Va. For more information, visit www.TARGUSinfo.com. About Leads360 Inc. Leads360 is the market and technology leader in web-based lead management solutions. The company enables buyers and sellers of consumer Internet leads to achieve unparalleled ROI. Clients can realize maximum lead value through our purpose-built technology, success-driven training, a highly responsive support team and superior intelligence surrounding lead performance. Leads360 currently manages more than 20,000,000 leads and serves over 4,000 clients in mortgage, financial services, insurance, education, debt settlement and other
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industries. For more information, visit www.leads360.com. ###
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Contact Information Rufus Manning TARGUSinfo http://www.targusinfo.com 703.272.6215
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