IAB Provides Marketers and Publishers with Best Practic Drive Revenue Through Email, Releases “Email Monetiz Strategies”
November 11, 2009 10:14 AM Eastern Time
NEW YORK--(EON: Enhanced Online News)--Email has revolutionized interpersonal communication in both business and private andmarketers increasingly seek effective means for using email to build deeper relationships with their customers. To provide a com resource for publishers and marketers, the Interactive Advertising Bureau (IAB) today announced the release of “Email Monetizatio next step in the IAB’s ongoing efforts to establish a solid foundation of guidance and tools for the email marketplace. It provides pu and marketers with recommendations and best practices for the successful execution of email marketing campaigns. The announcem today at the MIN Desktop Summit: How to Monetize Your Online Content & Audience Now. “Email Monetization Strategies” provides practical advice and the latest thinking across a broad spectrum of tactics that impact the s campaigns for marketers and publishers including:
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The use of email newsletters to reach valuable audiences Stand-alone email advertising to drive sales and site registration Revenue opportunities and pricing models for email newsletters and stand-alone email advertising Descriptions of emerging trends such as video in email campaigns
“The email channel offers a unique opportunity to reach consumers with relevant, differentiated and personalized content and messa Mane, SVP, Industry Services, IAB. “‘Email Monetization Strategies provides an in-depth assessment and guide to maximizing the marketing.” “Email is one of the most effective direct and brand marketing mediums,” said Sean O’Neal, Chief Revenue Officer, Datran Media, the IAB’s Email Committee. “These best practices provide the latest information and strategies to marketers and publishers so that t their email communications with their customers.” “Email Monetization Strategies” is part of the IAB’s efforts to build a solid foundation of guidance for the email marketplace. To vie please go to: http://www.iab.net/email_monetization. To view all the email related guidance and tools from the IAB, please go to: http://www.iab.net/email_lead. About the IAB Email Committee: The Email Committee’s mission is to support and expand the use of email marketing by agencies and marketers. The committee wo email monetization related issues and recommends solutions, standards and educational tools as needed. The committee delivers the through industry research, case studies and stakeholder education. A full list of Committee member companies can be found at: http://www.iab.net/email_committee. About the IAB: The Interactive Advertising Bureau (IAB) is comprised of more than 375 leading media and technology companies who are respons 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive adver marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates agencies, media companies and the wider business community about the value of interactive advertising. Working with its member c
evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB in New York City with a Public Policy office in Washington, D.C. For more information, please visit www.iab.net.
Contacts
IAB Media: Marla Aaron, 212-380-4714 Director, Marketing Communications marla@iab.net Permalink: http://eon.businesswire.com/news/eon/20091111005704/en