Résumé: Dennis Jarrett || Page 1 of 3
CV: Dennis Jarrett
Fields Place Cottage Canon Bridge Madley Hereford HR2 9JG Office Home Fax Mobile Email DoB Status Nationality Skillset 01981 252 996 01981 251 336 01981 252 996 07904 329 302 dj@fieldsplace.co.uk 17 Jan 1949 Married, one child British
Marketing consultancy for SMEs – practical advice, specific proposals, fixed fees Editorial management – small and large teams, newsletters and magazines plus websites Writing – primarily journalism (news and features) but also (and more recently) marketing collateral: websites, brochures, press releases, position papers etc Computing – especially applications software and related procedures – have used all Office and many web development and graphics applications; have written training courses, articles, tip sheets on these Training – design and delivery of courses and seminars, especially in (a) practical marketing: (b) web for business: and (c) end-user computing Online experience – as developer, commentator, content producer, site owner and consumer General business management – especially SMEs: practical hands-on experience, articles, seminars
Current activity
Journalism, copywriting, report-writing Confidential company and sector analysis for City investment brokers and related organisations ’50 tips’ ebooks on PC/Internet and business subjects for US publisher Lockergnome – Outlook and Dreamweaver delivered, six other titles in development End-user training on Internet, e-commerce and Office 2000 – mostly for SMEs How-to crib sheets for key tasks in popular software applications Author of several business-oriented books for conventional publishers – titles cover computing, implementation of office procedures, etc Freelance journalism – specialising in the use of PCs and the internet, especially for end-users and smaller businesses.
Résumé: Dennis Jarrett || Page 2 of 3
Marketing consultancy Advice on and implementation of strategy and projects for small companies. Recent clients include … Licensed conveyancing practice: marketing strategy plus website makeover, email address collection and newsletter, press communication and releases Training company: sourced design, copywriting, production for marketing collateral including website, corporate brochure, presentations, newsletter (paper and email formats) Art gallery: retained to advise on marketing, designed and implemented website, templated press release programme Specialist retailer (over 50s catalogue and website): editorial consultancy including house style, marketing collateral, transaction flow design Crafts business: marketing strategy, branding, design and production of marketing collateral including website and promotional literature
Entrepreneurial projects Business Class e-books on marketing – www.bizclass.co.uk sells practical guides in downloadable format for beginners and small businesses. Current titles include Direct mail, Advertising, Exhibitions; in development are PR and press relations, Using Outlook, Microsoft Office tips. All are written, designed, produced and marketed by me. Web site analysis service – a one-man operation, marketed locally under the FieldsPlace SiteReview brand at http://www.fpreview.co.uk WebClub (in development) – an after-school internet club intended as a franchise operation
1993 –
Independent freelance writing and consultancy. Activities and client contracts have included … Editorial consultancy: Major makeover contracts for IDG (PC Home 1995, PC Advisor 1996: subsequently Editor in Chief of PC Advisor 1996-97) o o o o o Strategic positioning Designed editorial programme and platform Recruitment and reward programmes Represented the magazines Commercially and editorially successful launches
Company analysis: corporate research and organisational profiling during 2000-2001 for Corporate Research Foundation, used in three reference books published 2001-2002 – Top Marketing & Media Companies in the UK, Top UK Companies of the Future, Britain’s Top Employers Conference design: have designed content and arranged speakers for several inhouse seminars and one public conference (the aborted but otherwise excellent Online Kids 2000) Educational series on Microsoft Office for monthly partwork Computer Success Public policy: 1999 contract from the European Commission as rapporteur on the PROMISE programme evaluation panel, a six-
Résumé: Dennis Jarrett || Page 3 of 3
month job involving many meetings, desk research and hearing of evidence. My role included the compilation and editing of the final report as well as my own contributions to its content Journalism: Writing for consumer PC and Internet titles, technical and vertical magazines in the computer industry, general SME titles, national newspapers (IT and small business sections)
1990-93
Contracted to do a complete editorial makeover on PC User for EMAP, subsequently full-time Editor then Editor in Chief at PC User magazine: Refocused editorial Reshaped team Complete redesign Circulation grew 11%, sales grew 10% during my editorship PPA awards
Consultant editor on launches of What Personal Computer, LAN magazine, Internet magazine, other publishing projects within EMAP 1988-90 1985-88 Independent freelance writing Established TP Group — industry newsletters, consultancy, report-writing, freelance writing, editorial consultancy contracts Established Paradox Publications – initially to publish several technical and PC-specific newsletters and subsequently two newsstand titles (hobby computers and PC). Editor of these, MD of group Editorial director of and partner in start-up ECC Publications; launch editor of Which Computer magazine. Subsequently launched further titles including Business Matters, Practical Computing, Educational Computing Journalist on Computer Digest and Computer Management, subsequently Editor of both. Went freelance in 1976 Graduated: travelled around Europe, including six months running a shop in Paris: eventually became a technical writer for ICL and later other computer suppliers BA Hons (2:2) in Combined Studies: University of Liverpool, 1970 Governor of Madley Primary School (chairman 1997-2001) Associate membership of the Institute of Marketing Driving licence
1982-85
1977-82
Mid 1970s
Early 1970s
Other