Download Logo GUMIYO... RELEVANT? 11.11.2009 – I recently provided comment to The West Australian which ran a story on the introduction of Gumiyo into our commercial business and our use of other Resource Li marketing mediums. The Real Estate Institute of WA chairman Victor Sankey also provided comment and said the use of Gumiyo might not be as relevant to commercial as it was to residential property. Of course, everyone is entitled to their opinion, and getting two sides to every story is the name of the game in the media. And he may be right, innovative mediums may not be as relevant to commercial as they are to residential – but despite this, they do have a place and that is why we are launching this new initiative. It may not be typical of the commercial sector, but we are willing to try. The nature of the commercial industry means that things tend to move a little slower than they do in residential, especially here in WA. But in business, those who follow are always left behind, it is about not being afraid to embrace something different, having enough confidence to do something that is perhaps a little outside the box. In the eastern states, commercial agencies are far more open to innovation and fresh thinking, things are a little stale here sometimes. I feel that agents in WA have still not fully realised that they are no longer in control of the information feed and it is now firmly in the hands of the consumer. It is the consumer that will decide when and through which medium they will receive the data they want. I feel that those businesses that let go of control will in turn reach favour with the real estate consumer and be winners. Here at Realmark we are not afraid to push the envelope, we are always open to and looking for, newer and fresher ways of delivering outstanding service and better solutions to our clients. Both residential and commercial. And the fact of the matter is, digital is the future and we want to be ahead of that curve, not playing catch ups. Our ongoing research into new marketing concepts and technologies led us to Gumiyo and after looking closely at the technology, we realised that this would work well with our commercial niche. Realmark Commercial provides a distinct alternative choice for clients who are looking for a non-corporatised style agency; we relate to those clients seeking an agency whose focus is not primarily on the CBD. And we think these clients will find Gumiyo a useful marketing tool. It won’t replace other marketing tools, it is just another string in the bow for our clients. Gumiyo is convenient, smart and efficient and able to deliver data rich responses to consumers exactly when they want it via a mobile phone. We’re proud to be the first commercial agency in WA to take it on board and the feedback we’ve received from clients has been positive. Of course only time will tell how this plays out, but as anyone in marketing knows, most good things are a gamble in the beginning. Short URL: http://pitch.pe/33319 About Realmark At Realmark, we aim to be different. We want to stand out from the crowd for all the right reasons and we encourage the team to take an innovative and progressive approach to their work. With a focus on client relationships and supported by extensive industry knowledge, the Realmark team do not just sell and lease property â€“ we work in consultation and partnership to deliver premium results for every individual client. Lead by principals John and Anita Percudani, Realmark became an independent real estate agency in 1989. Dedicated to making a professional difference to the industry, John and Anita - together with all the staff - take a multi-faceted approach to providing real estate services that includes using... More Info Contacting Realmark Realmark PO Box 320 Leederville, 6903 Website: http://www.realmark.com.au Press Contact Lauren Thomson Cell: 0400 838 300 Email: firstname.lastname@example.org Twitter: http://twitter.com/realmarkptyltd Interview Request John Percudani Office: 08 9328 0900 Email: email@example.com Product Sample Request Chelsey Quartermain Office: 08 9328 0903 Cell: 0410 695 283 Email: firstname.lastname@example.org © Copyright 2009 PitchEngine, Inc.