April 1st,1976 - Founded
January 3rd,1977 - Incorporated
Headquarters - Cupertino, California
Co-founders - Steve Jobs, Steve Wojniak
CEO - Steve jobs
Industry - Computer software, computer hardware,
Revenue - US$ more than50 Billion
Share Price – 254.24$ (Newyork Stock Exchange).
Apple’s Current Information
Logos of Apple:
1976 1977-1998 Present Logo
To become the world wide leader in computer
and mp3 player sales.
“Apple is committed to bringing the best
personal computing, and mobile usage
experience to students, educators, creative
professionals and consumers around the world
through its innovative hardware, software and
CEO: Steve Jobs:
He worked first for HP company where he met Steve Wozniak.
After Jobs saw a computer Wozniak had designed, he decided to turn it
into business on 1st April 1976.
After internal power struggle, he was eventually kicked off by board of directors.
During this time, Jobs bought what became “Pixar” from Lucas film for $5 million.
Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive
Officer” for Pixar.
Apple bought NeXT in 1996, bringing Jobs back to Apple.
The coming years brought many new products, including
Mac OS X, the iMac, the iPod, iphones, and ipad .
Steve Makes the Apple with huge profits in 2002 by discovering iPod and
iPhone in 2005.
2008- Job got suffered from Pancreatic cancer.
2009- He was back after Transplantation of his liver .
In his Presence iPad and Apple Tv has been launched recently in 2010 which
made Apple $50 billion company.
Products of Apple:
Apple TV iPad
Brands of Apple ipod:
Ipod classic Ipod Touch
TBWA\Chiat\Day is the American division of the advertising agency
TBWA Worldwide created in 1993.
TBWA Chiat/Day is an Advertising Agency of Apple.
Apple Computer win caps off more than $400 million in new
billings for TBWA Chiat/Day .
TBWA Chiat/Day clients include Nissan, Taco Bell,
Polygram/Gramercy, ABC Television, Infiniti, Seagram, Absolut,
Energizer, Champion, Sony PlayStation and New York Life.
It gives the market solutions and they help to promote their
Unsafe for High price
Not issued dividends
Easy to carry First mover Limited distribution channels
Pressure from competitors
Migrate people to Apple
New social device
Highly developed market
Core Competence of Apple:
I would say Apple's greatest core competency is knowing how to implement elegant
but functional design. The consumer benefit is getting a product that works
intuitively, while making everyone else envious. Other companies have been
trying to imitate, but not quite successfully. And Apple has copied that design
success from computers, to music players, to cellphones, and to its stores.
• Competitors for Apple:
• Windows OS and Media player for playing
music and Video (Microsoft).
• Competition to Mac OS X (Linux).
• Alternative sources of computer hardware
(Dell, Hp, Lenova).
• Small stylish Mp3 Players ( Creative and
• Online music stores similar to itunes stores
• Competition for iPhone (Google “Next”).
• For Company:
• More number of retail stores for easy access
• Continuous innovation to expand
• Lowering the cost of products and maintaining the
same quality standard.
• For Others:
• Do not compromise on price for quality
• Choose the products based on individual needs
• Be unique and different.
Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future
Apple Products are more advanced, easier to use and designed better than Windows.