swot analysis for apple inc

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       Presentation by:

          Baba Shaik
  April 1st,1976 - Founded

  January 3rd,1977 - Incorporated

  Headquarters - Cupertino, California

  Co-founders - Steve Jobs, Steve Wojniak

  CEO - Steve jobs

  Industry - Computer software, computer hardware,
consumer electronics.

  Revenue - US$ more than50 Billion

  Share Price – 254.24$ (Newyork Stock Exchange).
Apple Inc.
Apple’s Current Information
                              Logos of Apple:

         1976                          1977-1998   Present Logo
             Vision/ Mission
• Vision:
  To become the world wide leader in computer
  and mp3 player sales.

                      • Mission:
  “Apple is committed to bringing the best
  personal computing, and mobile usage
  experience to students, educators, creative
  professionals and consumers around the world
  through its innovative hardware, software and
  internet offerings.”
    CEO: Steve Jobs:

 He worked first for HP company where he met Steve Wozniak.

 After Jobs saw a computer Wozniak had designed, he decided to turn it
 into business on 1st April 1976.

 After internal power struggle, he was eventually kicked off by board of directors.

 During this time, Jobs bought what became “Pixar” from Lucas film for $5 million.

 Steve is in the Guinness Book of World Records as the "Lowest Paid Chief Executive
Officer” for Pixar.

Steve Returns

  Apple bought NeXT in 1996, bringing Jobs back to Apple.

  The coming years brought many new products, including
  Mac OS X, the iMac, the iPod, iphones, and ipad .
  Steve Makes the Apple with huge profits in 2002 by discovering iPod and
  iPhone in 2005.
  2008- Job got suffered from Pancreatic cancer.

 2009- He was back after Transplantation of his liver .

  In his Presence iPad and Apple Tv has been launched recently in 2010 which
made Apple $50 billion company.
Products of Apple:


 iMac(Personal Computer)
Apple TV   iPad
Brands of Apple ipod:

                               Ipod Nano

   Ipod shuffle

       Ipod classic     Ipod Touch
Advertising Agency

  TBWA\Chiat\Day is the American division of the advertising agency
TBWA Worldwide created in 1993.

 TBWA Chiat/Day is an Advertising Agency of Apple.

   Apple Computer win caps off more than $400 million in new
billings for TBWA Chiat/Day .

 TBWA Chiat/Day clients include Nissan, Taco Bell,
Polygram/Gramercy, ABC Television, Infiniti, Seagram, Absolut,
Energizer, Champion, Sony PlayStation and New York Life.

  It gives the market solutions and they help to promote their
product globally.
                        SWOT ANALYSIS
        Strengths                             Weakness
                                          Unsafe for               High price
                                          corporate use?
                        High quality
                                            Not issued dividends
        Easy to carry       First mover   Limited distribution channels

                                                   Pressure from competitors
Migrate people to Apple

                                                Similar devices
   New social device
                                              Highly developed market

              Ipod connectivity
Core Competence of Apple:

 I would say Apple's greatest core competency is knowing how to implement elegant
 but functional design. The consumer benefit is getting a product that works
 intuitively, while making everyone else envious. Other companies have been
 trying to imitate, but not quite successfully. And Apple has copied that design
 success from computers, to music players, to cellphones, and to its stores.
• Competitors for Apple:

• Windows OS and Media player for playing
  music and Video (Microsoft).
• Competition to Mac OS X (Linux).
• Alternative sources of computer hardware
  (Dell, Hp, Lenova).
• Small stylish Mp3 Players ( Creative and
• Online music stores similar to itunes stores
• Competition for iPhone (Google “Next”).
• For Company:

• More number of retail stores for easy access
• Continuous innovation to expand
• Lowering the cost of products and maintaining the
  same quality standard.

•   For Others:
•   Do not compromise on price for quality
•   Choose the products based on individual needs
•   Be unique and different.

Apple and Steve Jobs sometimes become one, but there’s no clear guess about Apple’s future
without Jobs.

Apple Products are more advanced, easier to use and designed better than Windows.

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Description: apple --Creating a sustainable competitive advantage is one of the hardest things for any firm to achieve. This would require a company to do at least one thing better than all the other companies with the same products. One company that has established a sustainable competitive advantage is Apple.