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					STEVE JOBS
  -Founder of Apple Inc.
             EARLY CHILDHOOD
• Born February 24,1955 in San Francisco, CA to
  Joanne Carole Schieble and Abdulfattah John
  Jandali
• Adopted at birth by Paul and Clara Jobs to live in
  Santa Clara, California
• Named- Steven Paul Jobs.
• Grew up in the Silicon Valley.
                 EDUCATION
• Graduated high school in Cupertino, California
• Attended Hewlett-Packard lectures after school.
• Worked with Steve Wozniak in summer.
• Attended Reed College after high school.
• Dropped out after one semester.
• Continued auditing courses in
  classes he liked.
• Did part-time job at Atari to finance
  trip to India for studying Eastern
  Culture & Religion.
               START OF APPLE
• Raised capital to form Apple company.
• On April 1, 1976, Apple Computer Co. was
  formed
• Their first PC - The Apple I, sold for $666.66
• The Apple II, released next year, was huge
  success.
• In May of 1980, released Apple III.
• Created PC-Lisa with GUI.
• From 1977 to 1983, Apple continued
  to grow exponentially.
                       Steve Jobs and Steve Wozniak
              THE APPLE SERIES
• Steve Jobs and Steve Wozniak released the
  Apple I to start the PC revolution.
• The Apple Series includes: I, II, III & Lisa.


               Apple II
                                                  Lisa


  Apple I

                                Apple III
                THE TAKE OFF
• In 1981, IBM entered PC market & in 2 years
  began to outsell Apple.
• Apples sales and shine began to wear off
• Jobs needed a new computer that could
  compete with IBM PC
• January 24, 1984 Jobs introduced Macintosh
  with:                                     Macintosh
  – GUI
  – 128K of expandable memory
  – Pointing device: mouse
           FROM APPLE TO NEXT
• In 1985, Jobs helped Bill Gates with Macintosh to
  create Windows, which could run on IBM PC’s.
• CEO John Sculley forced Jobs
  to leave.
• Jobs then founded NeXT.
• Created NeXT Cube PC which
  didnt sell due to:
  – Overpricing
  – Missing software.
• Changed focus from hardware to software.
•   Pixar- An animation Studio bought by Steve in 1986.
•   Three films contract from Disney.
•   Created first computer animated film.
•   Toy story was an instant hit in 1995
•    Sold to Disney for stock
    worth about $7.4 billion

             Steve Jobs with Disney’s CEO
             Robert Iger
          STEVE JOBS RETURNS
• Apple simultaneously did very poorly in the early
  & mid 90’s due to:
  – Poor leadership
  – Stagnating computer design.
• In 1996, Apple bought NeXT & with it came
  Steve Jobs.
• In 2000, Jobs became CEO of Apple
• Created iMac – 1st PC marketed for its looks
       MACINTOSH PROJECT

 Original Mac 1984




iMac
       RETURN TO PROFITABILITY &
             INNOVATION
• Jobs continued innovating with
  projects like:
  – iPod
  – iTunes
  – Music Store
  – High end computers
• Under Jobs’ watch, Apple grew
  fueled by his imagination &
  quest for perfection
               iPOD & iTUNES

• Name changed from
 Apple     Computer
 Inc. to Apple Inc.
• iPods sold since year
 2001 – 250 mn.
                    iPHONE
• Phones were broken in Job’s eyes until the
  iPhone.
• The iPhone enhanced the phone industry.
• It is very technologically advanced.
                    iPAD

• Breakthrough technology
• Combination of
  – Computer
  – Telephone
  – Internet
  – Entertainment
  – Touchscreen
• Lightweight
                   HONOURS
• National Medal of Technology from President Ronald
  Reagan in 1985 with Steve Wozniak (the first people
  to ever receive the honor).
• Jefferson Award for Public Service in the category
  "Greatest Public Service by an Individual 35 Years or
  Under" in 1987.
• Stanford Commencement Speaker in 2005
• Named the most powerful person in business by
  Fortune Magazine on November 27, 2007.
• Inducted into the California Hall of Fame by
  California Governor Arnold Schwarzenegger on
  December 5, 2007.
        ACCORDING TO OTHERS
• Never a powerhouse in terms of
  sales.
• Great innovator and creative.
• Small percentage of P.C market.
• Positive outlook on comments.
• Jobs as Genius.
• Jobs as Creep.
               PERSONAL LIFE
• Steve married Laurene Powell
  on March 18, 1991.
• Had 3 children – Reed, Erin &
  Eve Jobs.
• In 2004, Jobs announced to have tumor in his
  pancreas.
• On July 31 - had surgery to remove the tumor.
• In 2009 – Jobs went on 6 months leavefor liver
  transplant.
             RECENT UPDATES
• Apple has total of 284 retail stores
• Last quarter they had 50,000,000 visitors.
• App stores 140,000 applications.
• 3 billion applications downloaded in 18 months
• Fiscal quarter of 2010 ended with $15.6 bn of
  revenue making Apple Inc. a
  more than $50 bn company.
• Apple is largest ‘mobile devices’
  company in the world.
                    QUOTE
“We started out to get
 a computer in the
 hands of everyday
 people, and we
 succeeded beyond
 our wildest
 dreams.”
          - Steve Jobs
                CONCLUSION
• Steve Jobs - extraordinary man by standards.
• Left mark in 4 industries:
  – PC
  – Music
  – Phone
  – Animation
• Changed million of lives by making technology
  easy to use.
• You know what the BEST part is?
  – HE’s NOT DONE YET!!!
THANK
YOU!!!
QUERIES???

				
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Description: apple --Creating a sustainable competitive advantage is one of the hardest things for any firm to achieve. This would require a company to do at least one thing better than all the other companies with the same products. One company that has established a sustainable competitive advantage is Apple.