apple --Creating a sustainable competitive advantage is one of the hardest things for any firm to achieve. This would require a company to do at least one thing better than all the other companies with the same products. One company that has established a sustainable competitive advantage is Apple.
STEVE JOBS -Founder of Apple Inc. EARLY CHILDHOOD • Born February 24,1955 in San Francisco, CA to Joanne Carole Schieble and Abdulfattah John Jandali • Adopted at birth by Paul and Clara Jobs to live in Santa Clara, California • Named- Steven Paul Jobs. • Grew up in the Silicon Valley. EDUCATION • Graduated high school in Cupertino, California • Attended Hewlett-Packard lectures after school. • Worked with Steve Wozniak in summer. • Attended Reed College after high school. • Dropped out after one semester. • Continued auditing courses in classes he liked. • Did part-time job at Atari to finance trip to India for studying Eastern Culture & Religion. START OF APPLE • Raised capital to form Apple company. • On April 1, 1976, Apple Computer Co. was formed • Their first PC - The Apple I, sold for $666.66 • The Apple II, released next year, was huge success. • In May of 1980, released Apple III. • Created PC-Lisa with GUI. • From 1977 to 1983, Apple continued to grow exponentially. Steve Jobs and Steve Wozniak THE APPLE SERIES • Steve Jobs and Steve Wozniak released the Apple I to start the PC revolution. • The Apple Series includes: I, II, III & Lisa. Apple II Lisa Apple I Apple III THE TAKE OFF • In 1981, IBM entered PC market & in 2 years began to outsell Apple. • Apples sales and shine began to wear off • Jobs needed a new computer that could compete with IBM PC • January 24, 1984 Jobs introduced Macintosh with: Macintosh – GUI – 128K of expandable memory – Pointing device: mouse FROM APPLE TO NEXT • In 1985, Jobs helped Bill Gates with Macintosh to create Windows, which could run on IBM PC’s. • CEO John Sculley forced Jobs to leave. • Jobs then founded NeXT. • Created NeXT Cube PC which didnt sell due to: – Overpricing – Missing software. • Changed focus from hardware to software. • Pixar- An animation Studio bought by Steve in 1986. • Three films contract from Disney. • Created first computer animated film. • Toy story was an instant hit in 1995 • Sold to Disney for stock worth about $7.4 billion Steve Jobs with Disney’s CEO Robert Iger STEVE JOBS RETURNS • Apple simultaneously did very poorly in the early & mid 90’s due to: – Poor leadership – Stagnating computer design. • In 1996, Apple bought NeXT & with it came Steve Jobs. • In 2000, Jobs became CEO of Apple • Created iMac – 1st PC marketed for its looks MACINTOSH PROJECT Original Mac 1984 iMac RETURN TO PROFITABILITY & INNOVATION • Jobs continued innovating with projects like: – iPod – iTunes – Music Store – High end computers • Under Jobs’ watch, Apple grew fueled by his imagination & quest for perfection iPOD & iTUNES • Name changed from Apple Computer Inc. to Apple Inc. • iPods sold since year 2001 – 250 mn. iPHONE • Phones were broken in Job’s eyes until the iPhone. • The iPhone enhanced the phone industry. • It is very technologically advanced. iPAD • Breakthrough technology • Combination of – Computer – Telephone – Internet – Entertainment – Touchscreen • Lightweight HONOURS • National Medal of Technology from President Ronald Reagan in 1985 with Steve Wozniak (the first people to ever receive the honor). • Jefferson Award for Public Service in the category "Greatest Public Service by an Individual 35 Years or Under" in 1987. • Stanford Commencement Speaker in 2005 • Named the most powerful person in business by Fortune Magazine on November 27, 2007. • Inducted into the California Hall of Fame by California Governor Arnold Schwarzenegger on December 5, 2007. ACCORDING TO OTHERS • Never a powerhouse in terms of sales. • Great innovator and creative. • Small percentage of P.C market. • Positive outlook on comments. • Jobs as Genius. • Jobs as Creep. PERSONAL LIFE • Steve married Laurene Powell on March 18, 1991. • Had 3 children – Reed, Erin & Eve Jobs. • In 2004, Jobs announced to have tumor in his pancreas. • On July 31 - had surgery to remove the tumor. • In 2009 – Jobs went on 6 months leavefor liver transplant. RECENT UPDATES • Apple has total of 284 retail stores • Last quarter they had 50,000,000 visitors. • App stores 140,000 applications. • 3 billion applications downloaded in 18 months • Fiscal quarter of 2010 ended with $15.6 bn of revenue making Apple Inc. a more than $50 bn company. • Apple is largest ‘mobile devices’ company in the world. QUOTE “We started out to get a computer in the hands of everyday people, and we succeeded beyond our wildest dreams.” - Steve Jobs CONCLUSION • Steve Jobs - extraordinary man by standards. • Left mark in 4 industries: – PC – Music – Phone – Animation • Changed million of lives by making technology easy to use. • You know what the BEST part is? – HE’s NOT DONE YET!!! THANK YOU!!! QUERIES???
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