Docstoc

vw

Document Sample
vw Powered By Docstoc
					             Introducing...Passat 14
               “Drivers Wanted”
        Mike Crow            Strategic Manager
        Frederic Hannoyer    Plant Manager
        Mon-Fen Hong         Environmental Director
        Josh Schuler         Sales and Marketing




                 Volkswagen Vision
•   Performance: FUN and Sporty!
•   Brand Image: Increase marketshare
•   Environment
•   Safety
•   Longevity
•   Dependability

March 17, 1999              VW-Passat 14              2
         Passat 14 Characteristics
• High End VW Vehicle: About $22,000
• New BIW: testing new materials
                 –   Roof: Aluminum
                 –   Inner: Steel
                 –   Outer: SMC
                 –   Floor: Aluminum

• Same powertrain
• Same As It Ever Was…only sportier,
  sleeker, more fuel efficient by design
March 17, 1999                     VW-Passat 14   3




           Advantages of Passat 14
•   Improved power and performance
•   Improved fuel economy
•   Improved emissions profile
•   More labor-intensive than all-metal BIWs
•   Higher recycling profitability
•   Acceptable cost of production

March 17, 1999                     VW-Passat 14   4
                     Manufacturing the Passat 14
                 • New BIW concept: trade off between
                   weight and cost
                      – BIW cost vs all-steel is 20% more
                      – Decrease 50% in weight (see diagram)
                 • Production scale: 150,000 cars/year
                 • Improvement potential of productions cost
                   of aluminum and smc

                  March 17, 1999                VW-Passat 14                                    5




                                                    W e ig h t / to ta l c o s t


           650


                    STEEL
           600




           550




           500
W e ight




           450




           400

                                                                                              PLASTIC
           350




           300
             1000
                 March 17, 1999   1100   1200
                                                VW-Passat 14
                                                      1300                      1400   1500
                                                                                                6   1600   1700

                                                                to ta l co st
                       Diagram Explanation
      • Plastics: ASPP, AAPP: not ready yet
           – Floor in plastic
      • ASPS and AAPS:
           – Smaller benefit in weight savings
           – $50 less than model 14, difference to be
             reduced
           – Not as labor intensive
      • Restricts recycler profits
      March 17, 1999                 VW-Passat 14                               7




                         Passat 14: ASPA
  –
                                40



• 2 heavy parts in Al           35




• 1 complex stamped             30




  part, replaced by             25




  molding                       20




                                15


• 1 small part w.               10



  complex stamping:
  steel
                                 5




                                 0
                                          ro of     inner               outer
                                                                                    4
                                                                                floor

                                                            SSSS   14


      March 17, 1999                 VW-Passat 14                               8
             On the learning curve,
              but still a challenge
• New materials but existing processes
           • Aluminum: from Audi engineers and technicians
             Audi A8
           • SMC: mastered with the new Beetle, fender.
• 3 different materials: joining and painting
• Experience in:
           • design & manufacturing
           • marketing and selling
           • maintaining and repairing
March 17, 1999               VW-Passat 14                     9




 Designing for the Environment
• Material team in environmental processes
     – upstream for emission with material industry
     – downstream reuse of material: reducing the
       variety of polymers
• Design team for easier disassembling
• Research collaboration with Audi and main
  German dismantlers and shredders

March 17, 1999               VW-Passat 14                    10
         Environmental Priorities
• Fuel economy
   – Appeals to our market
   – EU goal of 5.1 L/100km by 2005, 2010
• CO2 emissions reduction
   – Bound by our emissions obligations to government
   – Reduce 25% of CO2 emissions by 2008
• Recyclability
   – EU proposal to increase recyclability
   – 85% in 2005 and 95% in 2015
   – New material choices will stimulate recycling industry
March 17, 1999                         VW-Passat 14                                    11




   Fuel Economy and Emissions
• BIW weight reduction helps us meet Year 1 reduction of
  4% in CO2 emissions
• Fuel economy will also drop by ~0.5 liter/100km in the
  first year 10                                 25%

                9                                                      20%
   Fuel Economy                                                        CO2 Emissions
                                                                       15%
   liters/100km 8                                                      Reducation
                                                                       10%
                 7
                                                                       5%
                 6
                                                                       0%
                     2001   2002   2003 2004   2005   2006 2007 2008


March 17, 1999                         VW-Passat 14                                    12
        Continuous Improvement
• Reduction of BIW weight is first step in
  continuous improvements
• Plan to target other areas of vehicle design
  and manufacturing
                           Other
                          Weight
                         Reduction
                                                        BIW
                   Drag
                 Reduction



                     Fuel
                 Alternatives              Powertrain
March 17, 1999                       VW-Passat 14             13




   Recycling Profile of Passat 14
• Slightly less recyclable than current all-steel
  BIW, with current recycling system
• Much more profitable for shredders
• Encourages industry growth and improved
  shredder efficiency



March 17, 1999                       VW-Passat 14             14
             Recycling Comparison

      BIW Option   % Recycle/     % Change in Recycler Profit
                     Reuse        Non-Recycled
                                    Materials
    Passat 14       71.3%             +1.6%        $31.51
    All Steel       74.2%               --         -$9.88
    All Al          72.6%             -3.5%        $43.32



March 17, 1999             VW-Passat 14                         15




    Current Recycling Obstacles
• Ineffective recycling and materials
  industries
• Current technologies and economics
     – Do not support 80% reuse/recycling of any car
     – Low dismantler/shredder efficiencies, largely
       because of low steel value



March 17, 1999             VW-Passat 14                         16
Potential for Short-Term Gains
          in Recycling
• Improve shredder efficiency (metals) from
  current 90%
     – Increasing efficiency to 95% increases R/R to
       73.7%
• Recycle all fluids
     – Improves recycling by another 6.3%
     – Improves recyclability rate of ASR
     – Shredders profit from less “hazardous” material
March 17, 1999           VW-Passat 14                  17




                 Regulatory Proposals
• Certificate system that makes owners responsible
  for cars
• Regulation of OEMs unnecessary because of
  recycling profit and because of research efforts
• No OEM responsibility for cars built prior to
  directive
• No constraints on used car exports (before end-of-
  life)

March 17, 1999           VW-Passat 14                  18
                 Funding Proposals
• Fund three areas:
     – Research
     – Steel-worker retraining
     – Tax breaks for recycling industry
• Gasoline taxes
     – Burden falls on those whose cars weigh more
     – Encourages emissions gains

March 17, 1999          VW-Passat 14                 19




                 Research Proposals
• Government/Industry Research
  Collaborative
     – Short Term Goals: Increase shredder
       efficiencies, improve fluid recycling, and
       improve dismantling
     – Longer Term Goals: Improved SMC/ASR
       recycling


March 17, 1999          VW-Passat 14                 20
                  Passat 14:
          Future of VW & Germany
• Breaking new ground:
     –   Reduced emissions
     –   Reduced gasoline consumption
     –   More automotive jobs
     –   Sustainable recycling




March 17, 1999           VW-Passat 14   21

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:0
posted:5/30/2013
language:Latin
pages:11
Min  Rao Min Rao
About