Secret recipe

KrIspy Kreme AustrAlIA Media Kit 100 percent Australian owned company Krispy Kreme Australia has a proud history of being the first country outside of North America to make the premium quality doughnuts. Krispy Kreme Australia started producing the first hot Original Glazed™ doughnuts “down under” in 2003, later launching into Melbourne and Canberra in 2006. Krispy Kreme Australia has adapted the customer experience and products to suit the Australian market, offering not only the iconic Original Glazed™ doughnut, but also a vast range of quality treats including 15 doughnut varieties, fresh espresso coffee, premium Ice Kreme and “slurpy-licious” spiders and milkshakes. In almost five years, Krispy Kreme Australia has grown to 44 stores across NSW, ACT and Victoria. In the first half of 2008, Krispy Kreme will open its first Queensland store in Albert St, right in the heart of Brisbane CBD. Krispy Kreme Australia holds the rights to developing Krispy Kreme throughout Australia and New Zealand. All our stores are company owned to ensure a consistent quality product and brand experience. In June 2008, Krispy Kreme Australia will celebrate its 5th Birthday! Secret recipe The history of Krispy Kreme and its founder, Vernon Rudolph, dates back to 1937 when Vernon bought a secret yeast-raised doughnut recipe and the Krispy Kreme brand from a French chef. On July 13, in the same year, the first Krispy Kreme doughnuts were made and sold at Vernon’s new shop in Winston-Salem, North Carolina. To this day the secret recipe is kept safe in a vault in Winston Salem. All Krispy Kreme doughnuts are cooked fresh daily at our many factories. When we’re making our Original Glazed Doughnuts, we switch on the “Hot Now” light, so that you can always tell when we’re serving our Original Glazed fresh and hot off the line. Krispy Kreme doughnuts are formed from a unique process whereby dough is extruded by air pressure to form a perfect doughnut shape. Therefore the infamous doughnut “hole” actually doesn’t exist at Krispy Kreme! doughnuts • Strawberry filled • Lemon filled • Devils Food • Chocolate Iced • Chocolate Iced Kreme filled • Chocolate Iced Custard filled • Apple Cinnamon • Sugar Cinnamon Products Krispy Kreme Australia introduces a new feature doughnut every 6-8 weeks – some of these include the New York Cheesecake, Karamel, Pineapple Glazed and Strawberries Kisses, available for a limited time. Krispy Kreme Australia also offers a full range of hot and cold drinks including premium espresso coffee, old fashioned milkshakes, Fruit Chillers, Kreme Blendz, and Spiders. In addition to the original glazed doughnut, Krispy Kreme Australia offers 15 different varieties of Krispy Kreme doughnuts including: • Strawberries & Cream filled • Very Vanilla • Butterscotch Cruller • Sprinkles • Raspberry filled • Blueberry • Original Glazed Coffee The development of Krispy Kreme coffee has been given as much care and attention as the development of our Krispy Kreme doughnuts. We serve quality espresso based coffee, using quality beans sourced from around the world and roasted here in Australia. We also invest in the training of our in-store baristas to ensure that you get your coffee exactly as you like, not just coffees but also hot chocolates, mochas, chai lattes and affogatos to name a few. ICe Kreme Krispy Kreme Australia also serves premium traditional Ice Kreme. Krispy Kreme doughnuts and Ice Kreme makes the ultimate treat, a Krispy Kreme sundae. try the “devils dessert” made from a devils food doughnut served with a scoop of rich dark chocolate Ice Kreme. shAKes & spIders Just like the traditional Aussie milk bar, we serve ol’ fashioned Milkshakes and Spiders. Our Spiders are made with a generous scoop of vanilla Ice Kreme with your favourite soft drink – Coke, raspberry, lime, lemon, orange or lemonade. Our icy cold, fresh and frothy milkshakes are available in vanilla, chocolate, strawberry and caramel! Doughnuts trace their history back to Dutch cakes, which had nuts embedded in their centres. DutchAmerican settlers combined ‘dough’ and ‘nut’ and the rest is history (hence the correct spelling!). Fun Facts The hole in the centre of a doughnut is credited to a young boy named Hanson Gregory, who, in 1847, suggested to his mother that she put a hole in the middle of her “fried cakes” to ensure the cake was fully cooked in the middle. Each batch of Krispy Kreme doughnuts is issued with a Birth Certificate when delivered to our stores, so that the quality and freshness can be managed in store! It would take 2,833 Original Glazed doughnuts piled flat on top of each to reach as high as the MCG light towers, 15,250 single stacked doughnuts to reach to the top of Sydney’s AMP Centrepoint Tower, or 11, 911 doughnuts laid out flat end to end to cover the distance of Brisbane’s Storey Bridge! Krispy Kreme doughnuts are formed from dough extruded by air pressure to form a perfect doughnut shape. Therefore, infamous doughnut “hole” actually doesn’t exist at Krispy Kreme. It takes our specialist doughnut makers five hours to prepare and cook a batch of doughnuts. Since our fundraising program started in Australia in July 2003, Krispy Kreme has helped non-for-profit groups to raise over $8 million. Finally, what’s the latest craze for doughnuts? Serving Krispy Kreme doughnuts at weddings. Since InStyle magazine’s Weddings Special back in Spring 2002, Australian couples began calling Krispy Kreme stores to place doughnut orders for wedding receptions. Krispy Kreme Australia specially designed one for Lauren Newton’s wedding to Matt Welsh in 2006. It takes 15 premium coffee beans to fire up just a single shot of Krispy Kreme espresso! Community Krispy Kreme Australia gives back to the community in three ways: 1. Firstly, the Krispy Kreme Fundraising program. To date we have helped community groups raise over $8 million in the last 4 and half years. 2. Secondly, Krispy Kreme’s proactive local community involvement. Krispy Kreme is active in every local community in which it operates in Australia, supporting non-profit groups such as local charities, schools, churches and other community groups. 3. By creating jobs and developing staff. Krispy Kreme Australia has created over 1,000 new jobs in its first five years of operation Fundraising Fundraising at Krispy Kreme Australia is as Australian as the good old fashion lamington drive! While only a small part of our business, Krispy Kreme Australia prides itself on its local community involvement and has helped raise over $8 million for more than 5,000 not-for-profit groups in the last four and a half years, helping them raise much needed funds. In order to ensure that everyone has access to the FUNdraising program we limit the number of times any one group can use the program. All not-for-profit groups can conduct a maximum of four doughnut drives per year, whilst schools are limited to a total of two fundraisers a year. All non-profits organisations and organised charities are eligible for our program. To find out more please visit our website: www.krispykreme.com.au/fundraising/how/