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XLNTads Acting CEO Neil Perry, Brand Marketers and Consumer Ad Creators to Discuss Consumer-Generated Advertising at ad:tech NY
NEW YORK – October 29, 2007 - On Thursday, November 8, at the 2007 ad:tech Interactive Marketing event hosted in New York, XLNTads’ acting CEO Neil Perry will moderate a panel entitled, “The Golden Rule of Consumer-Generated Advertising – Know Thy Ad Creator.” Perry and his panelists will share their views and opinions on the impact and effectiveness of consumer-generated advertising (CGA) in comparison to traditional advertising. CGA on the Rise CGA in itself combines a growing number of trends: the increasing popularity of Internet video, social networks and consumer desire to get involved with brands. Industry research is showing a rise in each of these trends. o PQ Media, April 2007: Video advertisements are projected to be the fastest growing category of web advertisements with total spending on consumer-generated media predicted to reach $757 million annually by 2010, increasing at a compound annual rate of 106.1 percent. Nielsen, October 2007: Consumers rated the trustworthiness of consumer generated reviews almost twice (61 percent) that of paid search advertisements (34 percent). Despite all the various types of advertising, consumers still put their most faith in other consumers.
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The Golden Rule of CGA – Know Thy Ad Creator This panel will provide attendees with several unique perspectives from all angles of the CGA trend. On the brand side of the equation, Edward Kim, direct marketing manager of Slim-Fast, will discuss challenges associated with giving control to consumer ad creators and examples, tips and strategies for engaging in safe, brand-friendly campaigns. On the opposite end of the spectrum, Kevin Nalty, viral videologist and founder of Will Video for Food, will represent the ad creators and provide insight into how to reach talented consumers online, and what motivates them to participate in brand-sponsored campaigns. Angela Wonson, senior VP of media relations for Edelman, spans both sides as media professional who also enjoys participating in CGA competitions in her free time. Representing interactive agencies, Ben Davis, cofounder of Blastro.com, will share real-life examples of brand-sponsored CGA campaigns that engaged online audiences and created word-of-mouth buzz. XLNTads acting CEO Neil Perry will moderate this well-rounded panel and lead panelists in an audience interactive, open dialogue around how all parties can work together to make the most of the CGA trend. Former VP of marketing for Monster.com and 23-year veteran of McDonalds Corporation, Perry will leverage decades of marketing expertise and experience from working with major brands including iMedia Connection, Motorola, GlaxoSmithKline and AT&T Wireless. To learn more about ad:tech NY or to register, please visit: http://www.ad-tech.com/ny/ About XLNTads: Based outside of Philadelphia, PA, XLNTads is run by a seasoned team of Internet marketing executives. The company was created in early 2007 to fill a void between the brand marketers and video creators engaged in the evolving world of consumer-generated advertising. Powered by Brightcove video hosting technology, XLNTads.com provides brands with a fast, simple and cost-effective way to leverage the consumer-generated
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advertising boom. For creators it's a convenient way to interact with over a dozen major brands all in one place. Please visit www.xlntads.com for more information. Media Contact: Carla Vicens blast! PR for XLNTads (919) 833-9975 x10 carla@blastpr.com ###