PART I CORPORATE SPONSORSHIP PROPOSAL OUTLINE
A. Description of event/attraction to be sponsored
Name of the event
Date(s), Hours, Location of event (city and venue)
Who will be participating (individuals, high school, colleges, etc)
What the attraction has to offer
Who is the target market (age, gender, education, income, location)
Itinerary (Schedule of activities)
Ticket Prices- packages if any (for example group pricing etc.)
B. Sponsorship Opportunities
Come up with at least 10 or more areas that potential sponsors would pay money to
advertise at your event.
C. Sponsorship Packages
Create 4 packages. Come up with what is in each package and what it would cost a
sponsor. (see binder and web pages for ideas)
D. Promotions (use the Franchise Game and the UVM website for promotion ideas, the
Lake Monsters, other teams on the Web) www.uvm.edu Athletic Page, Marketing
What promotions will you use to get your target market to attend your event?
Please specify what promotions, how many, and when they will occur.
Diagram of venue, outlining potential sponsorship locations (See UVM and
NASCAR examples in the binder)
PART II SPONSORSHIP BUSINESS LETTER
Create your own letterhead for your event.
Write a business letter in the proper format to a potential sponsor providing them
with the details of your event and what sponsorship opportunities are available to
them. What will they gain by sponsoring your event?
First paragraph why you are writing
Second paragraph sponsorship opportunities and packages
Third paragraph thank you and contact information
PART III WRITTEN EXPLANATION OF SPONSOR CHOICES
(Come up with 10 or more)
Who will your sponsors be and why did you choose them?
PART IV SOURCES
List the sites you used for research.