Pre-Launch Orders Now Being Taken for Spree Fitness Device by


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									Pre-Launch Orders Now Being Taken for Spree Fitness Device

Revolutionary fitness monitor may be reserved online for mid-June delivery.

Dallas, TX, May 24, 2013 --( Serious athletes interested in the next must-have workout
companion may now reserve one of the first Spree fitness monitors before they are available in stores.

The most comprehensive fitness monitor on the market, and the first to track body temperature,
movement and heart rate without using a chest strap, Spree may now be reserved online at

Spree debuted to rave reviews at the International Consumer Electronics Show in Las Vegas January
8-11, 2013. A month later, the cutting-edge device was named runner-up in the global M2M Challenge
Innovation competition at the GSMA Mobile World Congress 2013 in Barcelona. Spree was a finalist in
the Consumer Electronics category, which recognized novel applications “demonstrating the huge
innovation potential in the world of machine-to-machine (M2M) communication.”

“The fitness industry and global technology leaders alike have recognized the game-changing potential of
Spree, which has compelled us to accelerate and ramp up production to meet expected demand,” said
Peter Linke, President of Dallas-based Hothead Technologies, Inc., which developed the proprietary
technology in Spree. “It now seems clear that Spree is set to become the next big thing in fitness.”

The smart device stands apart from other fitness monitors, such as those worn around the chest or arms,
by analyzing the three most important variables in every fitness routine - body temperature, movement
and heart rate. The sleek and comfortable headband unit captures all the real-time data needed to optimize
every workout and achieve ultimate performance, then streams the information to an easy-to-use
smartphone app that charts exertion and provides visual indicators when each activity's goal is reached.

For “healthletes” concerned about the effectiveness of their heart rate monitor or irritated by chest straps,
Spree offers a welcome alternative.

Research shows that because of blood flow, the forehead is the best place on the body to measure body
temperature, especially in conjunction with heart rate and movement tracking. Spree's advanced
Performance Optimization Device, or POD, fits securely and comfortably in a headband, addressing the
common complaint about uncomfortable chest straps, especially for women. Studies also show that arm
and wristband trackers tend to provide the least reliable data.

“Traditional bracelets, armbands and chest straps are fine for tracking heart rates and other basic
information, but they ignore the critical element of body temperature,” explained Linke. “Knowing the
temperature at which your body reaches peak performance is a huge advantage, and Spree is the only
device that does it.”

The POD also alerts you when you are sufficiently warmed up prior to working out, and serves as an

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important line of defense against over-heating and heat stroke.

Spree measures body temperature, distance traveled, speed, time, heart rate and calories burned, and
combines these data points into simple graphs that indicate when your body is hitting its optimal zone.
Armed with this information, you learn where your body is burning the most calories, when it is building
the most muscle mass and at what pace you are achieving maximum endurance.

For more information, visit

About Hothead Technologies
Based in Dallas, Texas, Hothead Technologies, Inc. ( is a leading
provider of wireless biosensor solutions, including the revolutionary Spree fitness device. Its patented and
proprietary systems are at the forefront of performance measurement systems and are currently used to
help prevent heat-related illness in athletes, firefighters and industrial workers. Hothead Technologies'
solutions have earned national recognition, including Popular Science magazine's prestigious “Best of
What's New” Award.

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Contact Information:
Hothead Technologies, Inc.
Ladd Biro
Contact via Email
Champion Management is proud to be the PR agency of record for Hothead Technologies and the
revolutionary Spree biometrics device.

Online Version of Press Release:
You can read the online version of this press release at:

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