Cultural Tourism_ Demonstration Effect by malj

VIEWS: 0 PAGES: 7

									Cultural Tourism: Demonstration Effect




              DOWNTOWN TOKYO, Japan by night
               Demonstration Effect
• The culture of visiting tourists influences, overwhelms or
  replaces the local, traditional culture
• local population observes tourist culture and wants to
  emulate (copy) that tourist culture
• tourist culture can be seen as more progressive, desirable,
  successful or affluent




                           Hong Kong, Special Administrative Region, China
                   Region of focus: Asia
• We will be investigating examples of the
  demonstration effect in Asia
• What is the result of this cultural interaction in
  Asia?        Positive/negative consequences




 Shanghai, China



 “Why China’s youth find western culture attractive”
Examples?
Starbucks around the world
For comparison purposes…
Downtown Shanghai (Google street view)

								
To top