Cultural Tourism_ Demonstration Effect by malj


									Cultural Tourism: Demonstration Effect

              DOWNTOWN TOKYO, Japan by night
               Demonstration Effect
• The culture of visiting tourists influences, overwhelms or
  replaces the local, traditional culture
• local population observes tourist culture and wants to
  emulate (copy) that tourist culture
• tourist culture can be seen as more progressive, desirable,
  successful or affluent

                           Hong Kong, Special Administrative Region, China
                   Region of focus: Asia
• We will be investigating examples of the
  demonstration effect in Asia
• What is the result of this cultural interaction in
  Asia?        Positive/negative consequences

 Shanghai, China

 “Why China’s youth find western culture attractive”
Starbucks around the world
For comparison purposes…
Downtown Shanghai (Google street view)

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