May 2013 P
Drift Bridge Volkswagen chromes new Golf Mk 7
Surrey Volkswagen retailer, Drift Bridge has collaborated with vehicle wrapping
experts Creative FX, and vinyl suppliers, 3M, to transform the award-winning Mk7
Volkswagen Golf into a ground-breaking chrome wrapped version of the hot
hatchback, attracting more than 40,000 YouTube hits in little over a month.
Founded in 1936, Drift Bridge Group has been a Volkswagen retailer since the early 70s.
With the launch of the Volkswagen Golf – the latest evolution of a modern classic and
winner of World Car of the Year 2013 – Drift Bridge undertook an exciting project to mark
“The Mk7 is a game changer,” explains Paul Baker, Sales Manager at Drift Bridge
Volkswagen. “We knew we had to do something remarkable to celebrate its launch this
year, so we teamed up with Creative FX, who we’ve worked closely with on previous
wrapping projects and decided to create an exciting chrome wrapped version of the
Golf, and film the entire process.”
The finished video shows the intricate process involved heating and stretching the
specially manufactured chrome over the curves of the Volkswagen to create a flawless
finish. “People are fascinated with finding new ways to personalise their cars and vinyl
wrapping offers the possibility to instantly transform the look of a vehicle without the
price tag of a new vehicle,” explains Sean Davis, Managing Director at Creative FX.
“With chrome wrapping such a popular trend, it’s little wonder the YouTube video has
racked up so many hits in just a couple of weeks.”
Whilst the European automotive market has experienced a drastic drop in demand over
the past couple of years (car sales fell to a 19-year low), the UK is the only major
market to see an expansion, with a 10.3pc rise in new car registrations in 2012,
according to European Automobile Manufacturer’s Association. But Baker believes its
not enough for the retailers to sit still: “As European manufacturers react to the market
by producing ever more fuel-efficient, cost-saving, economical cars, franchisers need to
respond with an equal level of innovation.”
Davis agrees: “Thinking outside the box, by collaborating with other businesses is the best
way to attract new customers. There are so many possibilities with wrapping and you can’t
help but stop and stare at a chrome vehicle.”
On display at the Drift Bridge showroom in Epsom, Surrey, the chromed Golf is a arresting
feature in the showroom, which has been newly refurbished as part of Volkswagen’s
modular design concept rolling out across its retail network. Baker says whether you love
it or hate it, the wrap is already attracting quite some interest. “The showroom is located
on a busy corner so you can’t miss the striking window display. The chrome emphasises
the Volkswagen’s lightweight, sporty new model and it is certainly turning heads!”
You can see the YouTube video here: http://www.youtube.com/watch?v=ohEslviXrQo
Notes to editors
About Drift Bridge Volkswagen
Drift Bridge Volkswagen is a retailer of Volkwagen cars in Surrey and South London. Part of the
Drift Bridge Group, which has been owned and run by the Frost family since 1936, the company
has represented Volkswagen for the past 40 years.
Recognised across the world for its practical yet stylish cars, from the Volkswagen Beetle to the
award-winning Volkswagen Golf, Volkswagen has enjoyed growing popularity over the last
decade. Stocking a full range of new Volkswagen cars as well as nearly-new models of under 12
months old and used Volkswagens. The cars range from the compact and nippy and Volkswagen
Fox to the tough and spacious Volkswagen Touareg.
Experienced staff take customers through the stock and can offer information on finance options
and after sales care too. The retailer also provides a tailored business package and Volkswagen
About Creative FX
Creative FX is a Bromley-based company specialising in vehicle livery and automotive services,
as well as signage and display projects.
We specialise in the design, production and installation of vehicle wraps for both the commercial
and retail sectors. Any design can be used from simple text and logo to a fully photographic
vehicle wrap. We also provide stoneguard and window tinting services.
As well as wrapping individual vehicles, the Creative FX team has also carried out projects for
major car manufacturers, and has completed numerous special commission projects for events
and charities, such as: Arsenal FC (Teenage Cancer Trust); Audi (the featured sculpture at the
2009 Goodwood Festival of Speed); Nissan (163 Union Jack-wrapped Micras, for the Government
vehicle scrappage scheme): and an Electric G-Wiz, sold by Gordon Ramsay at a charity auction
for nearly £50,000.
Creative FX is an authorised supplier of vehicle badging for a number of leading car
manufacturers including Audi, Toyota GB and Renault UK.
Sean Davis Steve
Creative FX RONIN
020 8313 1146 +44