Prepared for
[Seller’s Name]
Presented by
[Sales Professional’s Name] Prudential California Realty [Address] [Office Phone] [Home Phone, Mobile, Pager] @prucalifornia.com
[Date]
The following topics will help me understand what is most important to you in the sale of your property.
1. 2. 3. 4. 5. 6. 7. 8. 9. Communication Motivation Time frame Relocation assistance Homeselling decisions Price Marketing Plan Previous homeselling experience Positive experiences
10. Concerns 11. Expectations
Each property has special features that may interest buyers. Please tell me about your house.
1. What do you feel are the most appealing features of this property? 2. What features does this property have that differentiate it from other similar properties? 3. What changes or enhancements would you suggest to make your property as salable as possible? 4. What do you regard as the most attractive features of the surrounding neighborhood ? 5. Do you have any special terms or conditions regarding the sale of your property I should be aware of (e.g., items of personal property to be excluded, etc.)? 6. Are you aware of any problems or concerns regarding the property or the neighborhood that will need to be disclosed to prospective buyers?
Selling a house typically includes many of the following elements. I will be your resource and guide every step of the way.
Initial Consultation Design and Implement Marketing Plan Review Offer and Reach Agreement with Buyer Complete Settlement Process After-sale Service
To successfully promote your property to the market, a comprehensive plan of targeted activities is essential. Our marketing program has three aims:
Promote directly to prospective buyers
Real Estate Professional Internet Yard Sign Friend/Neighbor/Relative Home Builder
Newspaper Advertising
Knew the Seller Home Book/Magazine
Enlist the efforts of other real estate professionals
The Prudential Real Estate Network Referral and relocation resources Multiple Listing Service (MLS) Direct promotion to other real estate professionals
Maintain communication with you
Review the results of our marketing activities Consult with you to fine-tune our marketing strategy, as needed
Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate sales professional.
SOURCE: The 2006 National Association of REALTORS® Profile of Home Buyers and Sellers. Due to rounding, percentage distribution may not add up to100 percent.
Potential buyers will have instant access to information about your property through our industry-leading electronic media.
Yahoo! Real Estate – Prudential Real Estate is now the exclusive provider of real estate
listings for Yahoo! Real Estate. Two million viewers visit Yahoo! Real Estate each month can now view your property.
The Prudential Real Estate Internet sites, www.prudential.com and www.PruCalifornia.com
reach prospective homebuyers worldwide 24 hours a day, 7 days a week, 365 days a year.
Each year more homebuyers start their home search online. In 2006, 82% of homebuyers
started their search by means of the Internet.
Prudential California Realty exposes your listings to more buyers in more places.
Proven results! PruCalifornia.com attracts buyers and sellers from all over the Central Valley, California and the world.
PruCalifornia.com has more exposure
than competing sites. We work hand-in-hand with local, regional and national real estate sites to make sure that your listing gets exposure through regular data transfers.
PruCalifornia.com has the tools that
Internet consumers want. Our MLS property search includes 318 cities from across Northern California!
Home Detective 2.0 Power Users login to
manage their personalized search profiles, see enhanced MLS data, and get daily email updates of newly available listings.
Other exclusive features include: virtual
tour gallery, open houses, Relocation Center, local calendar, office feature listings and more!
Your listing receives the most Internet exposure when you list with Prudential California Realty! Check out some of the Internet web sites that will also carry your listing:
With more than 3.2 million registered buyers per month, Prudential Real Estate and Yahoo! bring serious homebuyers to you!
Unmatched proprietary real estate industry knowledge base Exclusive Yahoo! Real Estate relationship Maximum Exposure For Your Home Buyer activity on the website network is saved and
presented to sellers in specialized daily, weekly, and monthly reports
“Featured” Property Status
More Photos, Virtual Tours, Personalized Contact Information
Unique Competitive Advantage: No one else has the powerful
combination of proprietary online buyer activity data and Yahoo! to share on a local level with sellers.
More than 82% of home buyers begin their search on the Internet*. Online Seller Advantage (OSA) brings together the collective brand strength, marketing clout and technological capabilities of Prudential Real Estate and Yahoo! It’s like an open house with one million potential buyers.
Your property will be highlighted by a distinctive Yahoo! sign rider with an
exclusive Web ID. When potential home buyers drive by your property, they can enter the Web ID into the search box on Yahoo!, click on Web Search, and be connected directly to the listing details.
Your property will be showcased with an exclusive Featured Property status
on Yahoo! Real Estate. Your home will stand out from the others with this distinctive icon, as potential buyers searching on the Internet will notice your property first. Featured properties are also included on Yahoo! Real Estate’s classified listings.
*Source: The 2006 National Association of REALTORS® Profile of Home Buyers and Sellers
Another benefit of OSA is having constant communication and information at your fingertips.
Listing Presentation Reports demonstrate
precisely the type of Web activity your property would have experienced on Prudential.com and on Yahoo! Real Estate.
Ongoing email communications will itemize
detailed activity in the neighborhood with new and competing listings, including new photos and price or status changes.
You will receive daily or weekly activity
emails itemizing online buyers’ interest level and search behavior specific to your home.
*Source: The 2006 National Association of REALTORS® Profile of Home Buyers and Sellers
Meeting the Needs of Today’s Relocating Families
Largest, Privately Owned Real Estate Network in California 180 Offices Statewide & 8,000 Realtors® The Leading Innovator in Real Estate Technology Prudential Relocation is the 2nd Largest Third-Party Relocation Company Worldwide Counseling: We look at the needs of the whole family. Concierge Service: For a smooth transition. Relocation Packets: Detailed information specific to your needs and requests. REO/Foreclosure: Our REO Specialists know their job, and excel at it. Interim Rental Assistance: We want you to have the time you need to find your home. International Homefinding: We help you find a Relocation Specialist anywhere in the world. Area Orientation Tours: Our Relocation Specialist will work with you personally to help you find the right home. Group Moves: We provide expertise in group moves, seminars, relocation resource centers and group tours. 24/7 Transaction Monitoring: Our eCertified® staff monitor the details of your transaction 24/7/365. Professional Staff: A full-time Director and a special team of certified relocation professionals.
Our innovative and aggressive advertising and marketing activities will help attract qualified buyers to your property.
Prudential California Realty provides unparalleled exposure for listings and open homes in high-impact publications throughout Northern California and the United States. Regional Publications Modesto Bee . . . . . . . . . . . . . . . . 175,450 Manteca Bulletin . . . . . . . . . . . . . . 28,000 Stockton Record . . . . . . . . . . . . . . 65,750 Lodi Sentinel . . . . . . . . . . . . . . . . 18,000 Turlock Journal . . . . . . . . . . . . . . . 28,500 Oakdale Leader . . . . . . . . . . . . . . . 23,500 Waterford News . . . . . . . . . . . . . . . . 6,400 Fresno Bee . . . . . . . . . . . . . . . . . 191,850 Daily Democrat . . . . . . . . . . . . . . . . 8,642 Daily Republic . . . . . . . . . . . . . . . . 16,972 The Reporter . . . . . . . . . . . . . . . . . 18,654 Napa Valley Register . . . . . . . . . . . 16,972 Times-Herald . . . . . . . . . . . . . . . . . .18,746 National Publications* Wall Street Journal . . . . . . . . . . . . . 1,700,000 NYT Magazine . . . . . . . . . . . . . . . 1,600,000 USA Today . . . . . . . . . . . . . . . . . . 2,300,000
Market-sensitive pricing can be the key to maximum market exposure and, ultimately, a satisfactory sale.
The existing pool of prospective buyers determines a property’s value, based on:
Location, design, amenities and condition. Availability of comparable (competing) properties. Economic conditions that affect real property transactions.
Factors that have little or no influence on the market value of a house include:
The price the seller originally paid for the property. The seller’s expected net proceeds. The amount spent on improvements.
The impact of accurate pricing:
Properties priced within market range generate more showings
and offers, and sell in a shorter period of time.
Properties priced too high have a difficult time selling.
An asking price that is beyond market range can adversely affect the marketing of a property.
Fewer buyers are attracted, and fewer offers
received.
Marketing time is prolonged, and initial
marketing momentum is lost.
The property attracts “lookers” and helps
competing houses look better by comparison.
If a property does sell above true market value,
it may not appraise, and the buyers may not be able to secure a loan.
The property may eventually sell below market
value.
Our exclusive Prudential Value Range Marketing can give your property an advantage over other houses on the market.
SM
BENEFITS FOR SELLERS: Increased marketing exposure for your property Eliminates the need for price reductions Accelerates the sales process by encouraging more offers Optimizes final sales price allowing true market forces to determine maximum price Attracts more buyers
BENEFITS FOR BUYERS: Introduces a larger selection of properties to view Eliminates intimidation by a fixed price Allows searching within affordable price ranges Optimizes final sales price allowing true market forces to determine maximum price Attracts more buyers
With Prudential Value Range MarketingSM, your property is listed at a fixed price, but marketed within a price range.
Traditionally, property owners desiring to sell their home have been limited to a fixed price when advertising their house for sale. By using the traditional method you run the risk of overpricing which can slow the process of selling your home and limit the number of buyers exposed to your property.
Properties marketed using PVRMSM can appear in many more “range of affordability” searches, exposing your property to more prospective buyers.
It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property:
Exterior
Clutter Lawn needs mowing and edging Untrimmed hedges and shrubs Dead and dying plants Grease or oil spots on the driveway Peeling paint Anything that looks old or worn
Interior
Worn carpets and drapes
Soiled windows, kitchen, baths Clutter Pet and smoking odors Peeling paint, smudges or marks on
walls
These tips can help your house make the best impression, every time it is previewed by sales professionals or shown to prospective buyers:
Exterior
Remove toys, newspapers, yard tools and other clutter.
Tidy up; pick up after
Interior
Make beds; clean up dishes; empty
wastebaskets.
Remove clutter throughout and put away toys. Set out “show towels” in baths. Freshen the air; potpourri or baked bread
pets.
Park vehicles in the
garage or on the street; leave the driveway clear.
Add color with flowers
aroma; deodorize pet areas; set a comfortable temperature.
Do quick vacuuming and dusting. Arrange fresh flowers throughout. Fire in fireplace (when appropriate). Play soft background music.
and potted plants.
No one has a more important role in the homeselling process than you. Here are some ways your participation can contribute to a successful sale:
Maintain the property in ready-to-show condition. Ensure that the house is easily accessible to real estate
professionals (lock box and key).
Try to be flexible in the scheduling of showings. When you are not at home, let me know how you can be
reached in case an offer is received.
If approached directly by a buyer who is not represented by
a real estate professional, please contact me. Do not allow them into the property unescorted.
Remove or lock up valuables, jewelry, cash and
prescription medications.
Experience
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Hobbies
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Awards
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Languages
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What distinguishes Prudential California Realty from others?
We are the most innovative provider of real estate services in California. Our deep commitment to community, our reputation of integrity and trust, and our visionary culture make us the real estate company of choice for those seeking the highest quality of resources, support and service. We are a passionate organization founded on a singular, people-oriented principle of collaboration: Success Begets Success. Our mission is to Develop Careers Worth Keeping, Businesses Worth Owning, and Lives Worth Living. We practice balanced living through establishing long-term, meaningful and successful relationships, and through the personal pursuit of distinct value priorities: God, Family, and then Business. We believe that our agents are our most valuable asset. Every facet of our organization exists to support and enhance their activities. Through enthusiastic and energetic leadership, strong agent support systems, thorough training and continuous innovation, our agents have an environment from which to provide a level of client service that sets the standard for the real estate industry.
We believe that our success is a direct result of valuing people over market share. We will hold on mercilessly to the single-most important tenet of our growth: Knowing Our Customers, and Meeting Their Needs. We will continue to grow and in that process will invite those who share our belief of extraordinary service to join us. We celebrate diversity and strive to include all in the process of the American Dream – home ownership.
The Premier Real Estate Organization in California
California Locations
Vacaville Napa Fairfield Green Valley American Canyon Vallejo Lodi Stockton Manteca Tracy Modesto Riverbank Oakdale Waterford Ceres Turlock Merced Fresno
Why Prudential California Realty can do more to meet your homeselling needs:
Reputation & Integrity
Commitment to customer service
Advanced technology Network strength High standards