LOGISTICS INTEGRATION by dffhrtcv3

VIEWS: 1 PAGES: 4

									             PRODUCT
•   New Product Planning
•   Product Life Cycle
•   Strategic Product Management
•   Summary
       New Product Planning
•   Extent and Dimensions of Success
•   Channel Input
•   Acceptability to Members
•   Effect on Assortment
•   Education and Training
•   Special Problems
          Product Life Cycle
•   Introduction
•   Growth
•   Maturity
•   Decline
Strategic Product Management
         and Summary
•   Product Positioning
•   Product Differentiation
•   Product Line Extension/ Contraction
•   Trading Up/ Down
•   Local/ National Brand Strategy
•   Product Service Strategy
•   SUMMARY

								
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