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Electric Vehicle Market in India 2013


									                     Electric Vehicle Market in India 2013
Aarkstore Enterprise (India), May 20th, 2013: Electric vehicle market is expected to
witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level
and increasing government support will boost the adoption of electric vehicles in India.

The report begins with an overview of the major macro economic indicators which highlights
the present economic scenario prevalent in India. The introduction section provides the
definition of an electric vehicle with its major components. It also mentions the various
types of electric vehicles based on technology, such as, battery electric vehicles, plug in
hybrid electric vehicles, hybrid electric vehicles and fuel cell electric vehicles. This section
further depicts the transition path of electric vehicle market over the years, highlighting the
reasons for shift towards electric mobility in the future. This is followed by the market
overview section which provides an insight into the overall electric vehicle market in India.
The market size and forecasted growth along with the market segments and their respective
shares have been mentioned in the report. This section further includes a cost comparison
between electric vehicles and conventional internal combustion engine vehicles across the
supply chain and manufacturing process.

Moving along, electric vehicle market segments section in the report elaborates the three
basic market segments, electric four wheelers, two wheelers and three wheelers, wherein it
lists their respective market size and forecasted growth. It also reveals the consumer
preference for different technologies in each segment. The next section analyses the electric
vehicle market by drawing a comparative study of the key hurdles to electric vehicle
adoption, factors influencing the consumer's purchasing decision and sensitivity, preferred
vehicle segment in Tier 1, Tier 2, Tier 3 and Tier 4 cities, consumer preference towards
various demand incentives and technologies across all the major segments of electric

Factors driving the growth of electric vehicle market in India are also explained in detail,
which includes government initiatives, rise in fuel costs, low operating and maintenance
cost, foreign dependence for crude oil and environment friendly nature. The key challenges
identified are low vehicle performance, inefficient battery, price constraint, power shortage
and lack of infrastructure in the country.

The report covers the various government initiatives concerning the electric vehicle market
in India. This section discusses the Alternate Fuels for Surface Transportation Program and
its impact on the electric vehicle market. This is followed by the detailed illustration of the
National Electric Mobility Mission Plan 2020, where in, it depicts the framework, potential
roadmap for electrification and four major focus areas of the program which includes
demand generation, research and development, manufacturing incentives and infrastructure
development. Under demand generation, the possible demand scenario for electric vehicles,
projected demand for electric vehicles in 2020 based on various technologies and types of
electric vehicles, government incentives for each type of electric vehicle segment and the
method of channelizing the demand incentives have been mentioned. This is followed by the
introduction of the research and development of electric vehicles along with the comparison
of global R&D scenario with the Indian market. The report also mentions the strategies to
build R&D capability, depicts the required framework for implementing the electric vehicle
R&D program, identifies the high priority R&D area for electric vehicle and tabulates the
total R&D expenditure for each type of electric vehicle segment across different R&D areas.
Further, the domestic scenario of electric vehicle manufacturing and component supplying
have been mentioned which provides a clear idea about the current status of the electric
vehicle manufacturing costs, indicating the need to adopt the phased manufacturing
strategy for electric vehicles across each segment. It also lists the initiatives for developing
the auto component sector and the various studies that needs to be undertaken to boost the
localization of electric vehicle components. The report also illustrates the link between
electric vehicles and availability of public charging infrastructure, followed by depicting the
consumer preference and the phased development of infrastructure to support the power
requirement of electric vehicles by 2020 across each segment. This section concludes with
the total proposed investment and the benefit analysis of the National Electric Mobility
Mission Plan 2020.

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