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					PIR Going Global
     Ulrich Retzlaff
   Public Interest Registry
Global Footprint
 » Serving a global audience
 » 10.000.000+ domain names registered
 » Registrants in 175 out of 192 countries
 » 450 Registrars in 62 countries




                                             2
.ORG Registrations by Region




                               3
Potential .NGO Registrations by Region




                                         4
Internet Users




                 5
Growth Potential




                   6
What drives registrations?
» Indicator: Broadband Subscribers
   – India:                              1 / 100 people
   – Europe & US:                     30 / 100 people

» An IDB study found that a 10% point
  increase in broadband penetration in the
  region could boost gross domestic product
  by an average 3.2% and raise productivity
  by 2.6%


Source ITU-2011
Inter-American Development Bank (IDB)- 5-2012             7
#1. .ORG is Growing TLD

             Domain Under Management
                    (2005-2011)                                One of the
 10.000.000                                                    original TLD,
  9.000.000
  8.000.000                                                    now nearly 10M
  7.000.000
  6.000.000                                                    DUM, and
  5.000.000
  4.000.000
  3.000.000
                                                               growing at 10%
  2.000.000
  1.000.000
                                                               each year.
         -
              2005   2006   2007   2008   2009   2010   2011




                                                                            8
PIR IS GLOBAL
Global Activities
   Marketing           Channel         Sponsorships




 • In-Language      • Target Country   • ICANN
   Marketing          Program          • Registrar
   Material         • Co-Funded          Events
 • Social             Marketing        • Conferences
   Platforms
 • Press Releases
   in 5 languages

                                                       10
Global Thought Leadership

 ICANN & Policy      DNSSEC/ IPv6             IDN         Community Support




Registry Working
Group               The first gTLD to   PIR among the     Anti-Phishing
                    sign the zone.      first to enable   Working Group
Non-Commercial                          IDN.org across
Stakeholder Group                       the globe.
                    PIR.ORG live on                       Bot-Net Work
Non-For-Profit      IPv6 environment                      Shop
Constituency




                                                                          11
MORE GLOBAL?
Global Activities




» Global outreach program to support application
» Direct contact with the NGO-community and the target
  audience
 – Market Size: 12.000.000 NGOs globally
                                                         13
.NGO
» The purpose of the .NGO is to serve the global NGO
  community:
 – By supplying it with an exclusive gTLD
 – By offering NGOs differentiated and verified online
   identities

               .NGO                                    .ORG
     The .NGO domain is the              Individuals, organizations, and
  choice for NGOs in need of an            companies choose .ORG to
  exclusive online space to raise             educate, mobilize and
       their visibility, to drive         empower their communities.
    awareness for their cause.
    (It is who you are: verified NGOs)   (Its not who you are, but what you do)



                                                                                  14
.NGO Product Offering
» Exclusive domain name for NGOs only
  – Step 1 verification: Self-certification during domain registration process, domain
    resolution on hold
  – Step 2 verification: Follow-up credential check by PIR to allow domain name to
    resolve
» Each registration includes
  – Entry in the NGO Directory, in which organizations can share key information that
    helps other organizations to find them (“validated” yellow pages)
  – Web presence services (registrar/reseller in-a-box solution)
    • (Domain registration), website hosting, site builder, email, SSL, member
      management tools, control panel
» Registration parameters
  – Price Testing in Q2
  – 1–10 year term
  – Second level IDN versions available in 12 languages
  – Follows the same registration rules as .ORG (grace periods, renewal, etc.)
                                                                                     15
Global Challenges
       New TLDs                  Regional Diversity         Registrars & Resellers




 • New gTLDs                    • ccTLDs are strong local   • Pay for Shelve-Space
 • Direct Competition             brands                    • Price Battle
   .charity, .green, .art and   • Marketing & Brand           • Resellers move to
   other 53 new TLDs              Challenges:                   lowest Registrar
                                  • US: Non-profit /        • No End-Customer
 • Target Audience                  Community centered        Connection for PIR
   Marketing for .NGO               INDIA: Small-Medium     • Future Markets
 • Brand Campaign for               Business
   .ORG                             Europe: Official
                                    Organisation


                                                                                     16
Africa & India




 Comprehensive campaign: TV, PR, Digital, & Social Media

» .ORG for Africa         » Our Commitment to Indian
                            Market

 • Music & Sport Online      •   Create awareness for .ORG
   Event in Dakar,           •   Reach out to SMBs to
   Senegal                       promote .ORG
                             •   Support our valued partners
                             •   IDN - Domain
                                                               17
Conferences & Events
»   DomainFest, Santa Monica
»   iStrategy
»   WHD Global & Local
»   SES, London
»   Internet World, London
»   Internet CEE, Warsaw
»   SXSW, Austin
»   New Domains Conference, Munich
»   International Fundraising Congress, Amsterdam
»   Manthan Awards, New Delhi
»   Civicus
»   Dominio Latin America
»   Partner Events
»   ICANN Meetings

                                                    18
Q&A

      19
Thank You!
Ulrich Retzlaff
uretzlaff@pir.org

				
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posted:5/21/2013
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