Travel and Tourism in New Zealand to 2017

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					                        Travel and Tourism in New
                                   Zealand to 2017

      Tourism Promotion Activities and Increasing Air Capacity
           will Continue to Support the Growth of Tourism

Report Code: TT0088MR
Publication Date: May 2013




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Travel and Tourism in New Zealand to 2017                                       Page 1

© Timetric. This product is licensed and is not to be photocopied   Published: May 2013
 EXECUTIVE SUMMARY



1         EXECUTIVE SUMMARY
                The travel and tourism sector in New Zealand performed well over the review period. The
                country witnessed an increase in number of visitors, both domestic and international, as well
                as an increase in tourist expenditure. Economic growth, promotional activities by the tourism
                authority and the hosting of international events supported this growth. However, the
                appreciation of the New Zealand dollar against other major currencies is of concern, reducing
                the competitiveness of the country in terms of attracting foreign visitors. Tourism is a
                significant contributor to New Zealand’s economy. According to the World Travel and Tourism
                Council (WTTC), the tourism sector contributed 14.9% to the total GDP and 19.1% to the total
                employment in New Zealand in 2012. Tourism New Zealand is the government agency
                responsible for marketing New Zealand. It makes use of the ‘100% Pure New Zealand’
                marketing campaign as its major tool, a campaign which has been running successfully since
                1999.

                    Domestic tourist volume increased from 20.7 million in 2008 to 22.8 million trips in 2012, expanding
                    at a CAGR of 2.36% during the review period. Trip volumes will continue to increase over the
                    forecast period at a CAGR of 3.21% to reach 26.7 million by 2017. The key growth drivers over the
                    forecast period will be improved economic conditions, increasing employment, rising consumer
                    confidence, promotional campaigns and government initiatives to increase domestic tourism.
                    Auckland is set to remain the favored destination for domestic tourism. In 2012, it accounted for the
                    highest proportion of domestic trips with a share of 14.4%, followed by Canterbury with 12.0% and
                    Wellington with 7.4%.

                    Inbound tourism recorded growth during the review period as the number of inbound tourists
                    increased at a CAGR of 1.06%. Inbound tourist arrivals are expected to reac
				
DOCUMENT INFO
Description: The travel and tourism sector in New Zealand performed well over the review period. The country witnessed an increase in number of visitors, both domestic and international, as well as an increase in tourist expenditure. Economic growth, promotional activities by the tourism authority and the hosting of international events supported this growth. However, the appreciation of the New Zealand dollar against other major currencies is of concern, reducing the competitiveness of the country in terms of attracting foreign visitors. Tourism is a significant contributor to New Zealand’s economy. According to the World Travel and Tourism Council (WTTC), the tourism sector contributed 14.9% to the total GDP and 19.1% to the total employment in New Zealand in 2012. Tourism New Zealand is the government agency responsible for marketing New Zealand. It makes use of the ‘100% Pure New Zealand’ marketing campaign as its major tool, a campaign which has been running successfully since 1999.
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