Stanford University School of Humanities & Sciences "Social Entrepreneurship Collaboratory,, Urban Studies 133 Autumn.2007 Course Schedule: Wednesdays 4:15 -6:05pm Wallenberg Hall (Building 160) lrarning Theatre (Room 124) Instructors: Professor Melanie Edwards frcturer, Program on Urban Studies CEO, Mobile Metrix melanie.edwards @stanford. cdu 650.924.0140 Teaching Assistant: Larissa Co lyco @stanford.edu 650.353.1950 Office Hours: Mondays 5 -6pm & by appointment McClatchy Hall (Building 120), Room 230 "...The University was accordingly designed for the betterment of mankind morally, spiritually, intellectually, physically and materially. The public at large, and not alonc the comparatively few students who can attend the University, are the chief and ultimate beneficiaries of the foundation. While the instruction offered must be such as will qualify students for personal success and direct usefulness in life, they should understand that it is offered in the hope and trust that they will become thereby a greater service to the public." --Jane L. Stanford, Address to Stanford University Trustees. October 3.1902.Course Svllabus Course Oveniew This course provides a basic understanding of the evolving profession called 'social entrepreneurship.' Through a combined lecture seminar and laboratory ("the course"), students will explore this growing field at the intersection of the nonprofit sector and the business world. The course focuses on key concepts in social entrepreneurship that are being influenced by developments in the US and internationally, such as sustainability, 'business' models, impact assessment, philanthropy, commercialization, and nonprofit development. The course also emphasizes a practical component. Through identification of a social challenge, research and interviews with domain experts and beneficieries, students will develop an in-depth understanding of a social problem. Students work in teams to conduct research on a social issue of their chosing. They will learn the fundamentzrls of social entrepreneurship through extensively researching the social problem, designing an impactful solution and discussing their social venture among classmates and field experts. This will serve as the basis for developing a compelling pitch and an effective business plan. The course will also include visits from experts in the field of social cntrepreneurship including social entrepreneurs, consultants, authors, nonprofit and for profit leaders. Thc "Social Entrepreneurship Collaboratory" w'ill develop skills in problcm analysis, research, business, presentations and teamwork. Students who take the course will be better prepared to consider their future preparation and role in social entrcpreneurship and its related worlds of nonprofit.s, corporate social responsibility and philanthropy. Prerequisites Urban Studies 131 ("Social Innovation & the Social Entrepreneur", Mondays, 7-8:30pm, I unit) or consent of instructor. Course Approach "Social cnterpreneurs" are innovative, oppor-tunity-orientcd, rcsourceful, value-crcating change agents whcl positively impact society. This course studies the emerging Social Enterpreneurship sector at the crosshairs of business and nonprofits. The course builds upon management and entrepreneuship concepts, first developed for use in the business sector (private sector). We will apply and adapt these concepts to the distinctive characteristics of the social sector. Within the first three weeks, class members will organize into small teams to identify, research and better understand a social issue. Throughout the quarter, teams will design innovative approaches to the issue while learning the mechanics of forming a high-impact social enterprise. The instructor and mentors will coach each team on iterating and improving their solution/idea while students 'reality check' its viability and effectiveness in the real world. The course will evolve over the quarter based on the needs of the students. Speakers in organizations relevant to the studenteams will be invited. Additional readings will be assigned based on the progress ofthe projects.IY Course Objectives 1. Introducing the concept and practice of social entrepreneurship while sensitizing students to social challenges in the U.S. and abroad, Z. Equipping students to be more effective in their social entreprise pursuits, by learning alternative strategies for turning good social ideas into viable and effective ventures, 3. Engaging students in a joint learning process as we develop a better understanding of our resources at Stanford and externally through guest speakers. Target Audience This course will be most useful to students who see themselves, at some point in their career, impacting society-at-large. Whether they ultimately practice in the fields of law, medicine, business, urban planning or public policy, community leaders will interact with social entrepreneurs. The fundamentals of social entrepreneurship will serve any community leader well. Course Requirements l. Most important is cliss preparation and participation. You arc expected to read assignments and be prepared to respond and direct questions related to thc readings. 2. Attendance is required. If you expect to be absent, email the course instructor and teaching assistant. 3. Course project teams will mcet wcekly outside of class. 4. Mid-term: Team presentation and Executive Summary. 5. Final: Team presentation and Business Plan. Course Grade Class participation: 30o/o* Mid-term: 20o/o Final presentatiou: l5Vo Final Paper: 35ok 700Vo *(includes quality of comments in class discussion, attendance, lab assignments) Texts Enterprising Nonprofits: A Toolkit for Social Entrepreneurs. J. Gregory Dees, Jed Emerson, Peter Economy. New York: Wiley. 2001. How to Change the World: Social Entrepreneurs and the Power of New ldeas. David Bornstein. Oxford University Press. 2004. Be Bold: Creating a Career with Impao. Cheryl Dorsey, Lara Galinsky. Echoing Green. 2006. Luclcy or Smart? Secrets to an Entrepreneurial Life. Bo Peabody. Random House Business Books. 2005. Additional weekly readings to be distributed on coursework.Course Outline Week 1: September 26 -What is a Social Enterprise? Why have you chosen to take this course? What do you hope to gain from it? What social issue most irspireVfrustrateVmotivateVconcerns you ? Why? What is your vision? What is social entrepreneurship? Review course syllabus and deliverables. Visit site and sign-up on listserve: o Social Venture Club (SVC of the GSB) ( http ://www. gsb. stanfo rd. edu/pmp/c lubs/svc. htrnl) o Future Social Innovators Network (FUSION) (http:/ifusion.stanford.edu/) o Business Association for Stanford Engineering Students (BASES Social-E Challenge) (http ://bases. stanforcl.edu/site/socialechalVindex. jsp) Readings: ./-"Thc Mcaning of Social Entrcprcncurship", J. Grcgory Dccs, Octobcr 31, 1998. -"Social Entrepreneurship: The Case for Definition", Rogcr L. Martin & Sally Osberg, Stanford Social Innovation Review, Spring 2001 . ,/-"Corporate Social Responsibility and Social Entrepreneurship", David P. Baron, Stanford Graduate School of Business, October 2005. /-"How to Save the World? Treat It Like a Busincss", Emily Eakin, New York Times, December 20, 2003. /-"Good Will Entrepreneurs", Michacl S. Malone, ABCNews.com,,Dccember 18, 2003. "Statc of Social Capitalism", Chcryl Dahle, Fast Company, Janutry 05,2004. /-"The Hidden World of Social Entrepreneurship ", David Bornstein, Solutions . Muguzine, June 16.2004. /-"Forget the World Bank, Try Wal-Mart", Michael Strong, TCS Daily, August 22, 2006. -Chapter 1, "Sooial Entrepreneurship"& Chapter 8, "Understanding and Attracting Your 'Customers."' Enterprising Nonprofifs, J. Gregory Dees, Jed Emerson, Peter Economy. New York: Wiley.2001. -Chapters I and 2, How to Change the World, Bornstein. Oxford University Press. 2004. Week 2: October 3 -Stakeholders /Needs Assessment Video: -"The Deep Dive: Five Days at IDEO," ABC News, Nightline, 2005. (Optional Reading: "Lessons in Creativity from IDEO, America's Leading Design Firm", The Art of Innovation,Tom Kelly, New York: Doubleday, 2001.)Assignments: o Identify your stakeholders. o Interview 2 stakeholdervcategory as to how they are impacted by the social issue. o write a2 page analysis on each stakeholder from your findings (e.g.: benefic iary, customer, donor/investor, etc. ), Readings: -"How a low-cost, lightweight pump is changing the economy of a nation,,, The Rainmnker, Lisa Margonelli, WIRED, April 2(nZ. -"The Light Brigade", stanford Magazine, Kevin Cool, september/october 2003. -"A More Powerful Path", Social Capitalist Awards 2007, Fast company, cheryl Dahle, December /January 2007. -"Business Planning for Nonprofits: what it is and why it Matters," The Bridgespan Group, Kelly campbell & Betsy Haley, February 2006. -"An Enterprising Failure: Why a Promising Social Franchise Collapsed" , Stanford Social Innovation Review, Tracey & Jarvis, Spring 2006. -Bornstein, How to Change the World, Chapters g, 10 and 12. -Dees, Enterprising Nonprofirs, Chapter 2, 'Defining your Mission." -Bornstein, "Changing the World on a Shoestring," The Atlantic Monthly, January 1998. -"Human Development: What We Know About Poverty. Its Cau.ses and Its Cures,' Glo b al P hilanthro py F o rum (Conference) -Collins & Porra^s, "Making Impossible Dreams Come True." Stanfor1 Business Magazine, July 1989. -Meehan, "Attributcs of an Effective N{ission Statement." Strategic Managerrtent of Nonprofit Organizations (Stanford GSB Course), Fall 2000. -Be Bold: creating a Career with Impau. cheryl Dorsey &LaraGalinsky. Echoing Grecn. 2006. Week 3: October l0 -Mission Statement o Interview people/organizations addressing your chosen social issue. Write a,2 page industry analysis from your findings. o Write a one sentence mission statement and a one sentence vision statement. o Begin creating innovative solutions to your social issue. o Attempt to define measureable ways to assess your solution's social impact (bring questions to next class) Readings: -"Z-etoLng in On Impact", Stanford Social Innovation Review, Susan Colby, Nan Stone & Paul Cartrar, Fall 2004. -Visit/review Global Social Venture Competition's site (www.socialvc.net), particularly section on Social Impact Assessment (SIA) -Luclcy or Smart: Secrets to an Entrepreneurial Life. BoPeabody. Random House Business Press. 2005.Week 4: October 17 -Measurins Social Impact Invited Guest Speakers: Sara Olsen Founder & Partner Social Venture Technology Consulting www.svtconsulting.com Co-Founder Global Social Venture Competition (GSVC) www.socialvc.net Paul Herman Founder & CEO HIP Investor www.HlPinvestor.com presentation of your organization's mission, vision and impact. Readings: -Review Sample Executive Summaries Week 5: October 24 -W!1!erm: could benefit your organization's work and who would benefit from being involvcd with your organization. Readings: -"Profits for Non profits," Harvard Business Review, Andreason, Novcmbcr-December 1996 -"{.Jnderstanding Strategic Collaboration," Chapter 2, The Collaboration Challenge, James Austin, Jossey-Bass, 2000. Week 6: October 31 -Buildine Bffective Partnerships & Alliances Readings: -Chapter 9, Financial Management, Enterprising Nonprofits planWeek 7: November 7 -Assurine Sustainabilitv -The Business Model /Financials Invited Guest Speaker: TBA Readings: -Bornstein, How to Change theWorld, Chapters lB, 19, 20 andZI. -Kawasaki, Guy. The Art of the Start, Chapter 11, 'The Art of Being a Mensch." Week 8: November 14 -Beine an Asent of Social Chanee Invited Guest Speaker: Rachel Payne Google.org www.google.org business plan; work with presentation coach Readings: -Chapter 4, Mobilizing Resources," Enterprising Nonprofits -"The Soul of Money"; " Fundraising.from the Heart", Lynne Twist -"Speaking with Conviction, High Stakes Presentation Coaching", Mclinda Hennins Week 9: November 21 -No Class -Thanksgiving tsreak Week 10: November 28 -Fundins Invited Guest Speaker: Lynne Twist Founder Soul of Money Institute Co-Founder, Pachamama Alliance o Finalize business plan o Work on final presentation with team and presentation coach November 30 -Final Business Plan Due Week 11: December 5 -Final Team PresentationsResources -Global Social Venture Competition site regarding Business PIan Guidelines, www.socialvc.net, under Resource Library. -The Bridgespan website: http ://www. brid gespan group. ord http ://www. brid gesp an gro up. or g/kno artic le s businessp lannin g. html -The Virtue Venture website: http ://www. virtue ventures. co m/