Stanford University Schoolof Humanities & Sciences Collaboratory,, "SocialEntrepreneurship Urban Studies 133 Autumn.2007
Course Schedule: Wednesdays - 6:05pm 4:15 Wallenberg (Building160) Hall (Room124) lrarning Theatre
Instructors:
ProfessorMelanie Edwards frcturer, Programon Urban Studies CEO, Mobile Metrix melanie.edwardsstanford. @ cdu 650.924.0140
Teaching Assistant: Larissa Co lyco@stanford.edu 650.3 5 3 . 1 9 5 0
Office Hours:
Mondays5 - 6pm & by appointment McClatchyHall (Building 120),Room 230
"...The Universitywas accordingly designed the betterment mankindmorally, for of spiritually, intellectually, physicallyand materially.The public at large,and not alonc the comparativelyfew students who can attendthe University,are the chief and ultimate beneficiaries the foundation. While the instructionoffered must be suchas will of qualify students personalsuccess direct usefulness life, they should understand for and in that it is offered in the hope and trust that they will becometherebya greaterserviceto the public." -- JaneL. Stanford,Addressto StanfordUniversity Trustees. October3.1902.
Course Svllabus
Course Oveniew This course provides a basic understandingof the evolving profession called 'social entrepreneurship.' Through a combined lecture seminar and laboratory ("the course"), studentswill explore this growing field at the intersectionof the nonprofit sector and the businessworld. The course focuseson key conceptsin social entrepreneurship that are being influenced by developmentsin the US and internationally,such as sustainability, 'business'models, impact assessment, philanthropy, commercialization, and nonprofit development. The course also emphasizesa practical component. Through identification of a social challenge,researchand interviews with domain experts and beneficieries, studentswill develop an in-depth understanding a social problem. Studentswork in teams to of conduct research a social issueof their chosing. They will learn the fundamentzrls on of social entrepreneurship through extensivelyresearching social problem, designingan the impactful solutionand discussingtheir social ventureamongclassmates field experts. and This will serve as the basis for developinga compelling pitch and an effective business plan. The coursewill also include visits from expertsin the field of social cntrepreneurship includingsocialentrepreneurs, consultants, authors, nonprofitand for profit leaders. Thc "Social Entrepreneurship Collaboratory" w'ill develop skills in problcm analysis, research,business,presentations and teamwork. Studentswho take the course will be betterprepared considertheir future preparation to and role in social entrcpreneurship and its relatedworldsof nonprofit.s, corporate socialresponsibility and philanthropy. Prerequisites Urban Studies131 ("SocialInnovation& the SocialEntrepreneur", Mondays,7-8:30pm, I unit) or consent instructor. of Course Approach "Social cnterpreneurs" innovative,oppor-tunity-orientcd, are rcsourceful, value-crcating changeagentswhcl positively impact society. This coursestudiesthe emergingSocial Enterpreneurship sectorat the crosshairs business of and nonprofits. The coursebuilds upon management and entrepreneuship concepts,first developedfor use in the business sector (private sector). We will apply and adapt these concepts to the distinctive characteristics the social sector. of Within the first three weeks, class memberswill organizeinto small teams to identify, research and better understand social issue.Throughout the quarter,teamswill design a innovativeapproaches the issuewhile learningthe mechanics forming a high-impact to of social enterprise.The instructor and mentors will coach each team on iterating and improving their solution/ideawhile students'reality check' its viability and effectiveness in the real world.
The course will evolveover the quarter based the needs the students.Speakers on in of organizations relevant the student to teams will be invited. Additionalreadings will be assigned based theprogress ofthe projects. on
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Course Objectives 1. Introducing the concept and practice of social entrepreneurship while sensitizing in students socialchallenges the U.S. and abroad, to Z. Equipping studentsto be more effective in their social entreprisepursuits, by learning alternative strategiesfor turning good social ideas into viable and effective ventures, 3. Engagingstudents a joint learningprocessas we developa betterunderstanding in of our resources Stanfordand externallythrough guestspeakers. at
Target Audience This course will be most useful to studentswho see themselves, some point in their at career,impacting society-at-large.Whether they ultimately practicein the fields of law, medicine, will interactwith business, urbanplanningor public policy, communityleaders will serve any social entrepreneurs. The fundamentalsof social entrepreneurship communityleaderwell.
Course Requirements l. Most importantis cliss preparation and participation.You arc expected read to assignments and be preparedto respond and direct questionsrelated to thc readings. If 2. Attendance required. you expectto be absent, is email the courseinstructorand teaching assistant. 3. Courseproject teamswill mcet wcekly outsideof class. 4. Mid-term: Team presentation ExecutiveSummary. and Final:Team presentation Business and Plan. 5.
Course Grade
Classparticipation: Mid-term: Final presentatiou: Final Paper: 30o/o* 20o/o l5Vo 35ok 700Vo *(includes quality of commentsin classdiscussion, lab attendance, assignments)
Texts EnterprisingNonprofits: A Toolkitfor Social Entrepreneurs.J. GregoryDees,Jed Emerson, PeterEconomy. New York: Wiley. 2001. How to Changethe World: Social Entrepreneurs and the Power of New ldeas. David Bornstein.Oxford University Press.2004. Be Bold: Creating a Career with Impao. Cheryl Dorsey,Lara Galinsky. Echoing Green. 2006. RandomHouse Luclcyor Smart? Secretsto an EntrepreneurialLife. Bo Peabody. Business Books.2005. Additional weekly readingsto be distributedon coursework.
CourseOutline Week 1: September26 - What is a SocialEnterprise? Why haveyouchosen takethiscourse? to Whatdo you hopeto gainfrom it? you? WhatsocialissuemostirspireVfrustrateVmotivateVconcerns Why? Whatis your vision? Whatis socialentrepreneurship? Reviewcourse syllabus deliverables. and
Visit site and sign-up on listserve: o Social Venture Club (SVC of the GSB) ( http://www. gsb. rd. lubs/svc. htrnl) stanfo edu/pmp/c Future Social Innovators Network (FUSION) (http:/ifusion.stanford.edu/) BusinessAssociation for Stanford Engineering Students (BASES Social-E jsp) Challenge)(http://bases. stanforcl.edu/site/socialechalVindex.
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Readings: ./ - "Thc Mcaning of SocialEntrcprcncurship", GrcgoryDccs,Octobcr31, 1998. J. - "SocialEntrepreneurship: Casefor Definition",Rogcr L. Martin & Sally The Osberg,StanfordSocial InnovationReview,Spring 2001. ,/ - "CorporateSocialResponsibility David P. Baron, and SocialEntrepreneurship", StanfordGraduateSchoolof Business, October2005. / - "How to Savethe World? TreatIt Like a Busincss", Emily Eakin,New York Times,December20, 2003. "Good Will Entrepreneurs", Michacl S. Malone,ABCNews.com,,Dccember 18, /2003. "Statcof SocialCapitalism",Chcryl Dahle, FastCompany,Janutry05,2004. ", Solutions / - "The HiddenWorld of SocialEntrepreneurship David Bornstein, Muguzine, 16.2004. June . / - "Forgetthe World Bank, Try Wal-Mart", MichaelStrong,TCSDaily, August22, 2006. - Chapter1, "SooialEntrepreneurship"& Chapter8, "Understanding Attracting and Your 'Customers."'EnterprisingNonprofifs, J. Gregory Dees,Jed Emerson,Peter Economy.New York: Wiley.2001. - ChaptersI and 2, How to Changethe World, Bornstein.Oxford University Press. 2004.
Week 2: October 3 - Stakeholders/ NeedsAssessment
Video: "The Deep Dive: Five Days at IDEO," ABC News, Nightline, 2005. (OptionalReading:"Lessonsin Creativity from IDEO, America's Leading Design Firm", TheArt of Innovation,TomKelly, New York: Doubleday, 2001.)
Assignments: o Identify your stakeholders. o Interview 2 stakeholdervcategory to how they are impactedby the as socialissue. o write a2 pageanalysis eachstakeholder on from your findings(e.g.: benefic iary, customer, donor/investor, ), etc. Readings: - "How a low-cost,lightweight pump is changingthe economyof a nation,,, The Rainmnker,Lisa Margonelli, WIRED, April 2(nZ. - "The Light Brigade", stanford Magazine,Kevin Cool, september/october 2003. "A More Powerful Path", SocialCapitalistAwards 2007,Fast company, cheryl Dahle, December January2007. / - "BusinessPlanningfor Nonprofits:what it is and why it Matters," The BridgespanGroup, Kelly campbell & Betsy Haley, February2006. - "An EnterprisingFailure: Why a PromisingSocial Franchise Collapsed" Stanford , Social InnovationReview,Tracey & Jarvis,Spring 2006. - Bornstein,How to Changethe World, Chaptersg, 10 and 12. - Dees,EnterprisingNonprofirs,Chapter2, 'Defining your Mission." - Bornstein,"Changingthe World on a Shoestring,"TheAtlantic Monthly, January 1 998. - "Human Development: What We Know About Poverty.Its Cau.ses Its Cures,' and Global Philanthro Forum (Conference) py - Collins & Porra^s, "Making ImpossibleDreamsCome True." Stanfor1 Business Magazine,July 1989. - Meehan,"Attributcs of an Effective N{issionStatement."StrategicManagerrtent of Nonprofit Organizations(StanfordGSB Course),Fall 2000. - Be Bold: creating a Career with Impau. cheryl Dorsey&LaraGalinsky. EchoingGrecn.2006. Week 3: October l0 Mission Statement
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Interviewpeople/organizations addressing your chosen socialissue. Write a,2 pageindustryanalysisfrom your findings. Write a one sentence missionstatement and a one sentence vision statement. Begin creating innovative solutions your socialissue. to Attempt to definemeasureable ways to assess your solution's social impact(bringquestions next class) to
Readings: - "Z-etoLng On Impact", StanfordSocialInnovationReview,SusanColby, Nan in Stone& Paul Cartrar,Fall 2004. - Visit/reviewGlobal SocialVentureCompetition's site (www.socialvc.net), particularlysectionon SocialImpact Assessment (SIA) - Luclcyor Smart: Secrets an EntrepreneurialLife. BoPeabody.RandomHouse to BusinessPress.2005.
Week 4: October 17 - Measurins Social Impact Invited Guest Speakers: Sara Olsen Founder & Partner Social Venture Technology Consulting www.svtconsulting.com Co-Founder Global Social Venture Competition (GSVC) www.socialvc.net Paul Herman Founder & CEO HIP Investor www.HlPinvestor.com
presentation your organization's of mission,vision and impact. Readings: - Review SampleExecutiveSummaries
Week 5: October 24 - W!1!erm:
could benefityour organization's work andwho would benefitfrom being involvcd with your organization. Readings: "Profits for Non profits,"Harvard Business Review,Andreason, NovcmbcrDecember1996 "{.Jnderstanding StrategicCollaboration,"Chapter2, The Collaboration Challenge,JamesAustin, Jossey-Bass, 2000.
Week 6: October 31 - Buildine Bffective Partnerships & Alliances Readings: - Chapter9, FinancialManagement, EnterprisingNonprofits
plan
Week 7: November 7 -
Assurine Sustainabilitv - The Business Model / Financials TBA
Invited Guest Speaker:
Readings: - Bornstein, How to ChangetheWorld, ChapterslB, 19,20 andZI. - Kawasaki,Guy. TheArt of the Start, Chapter 11,'The Art of Being a Mensch."
Week 8: November 14 - Beine an Asent of Social Chanee Invited Guest Speaker: Rachel Payne Google.org www.google.org
business plan; work with presentation coach Readings: - Chapter4, Mobilizing Resources," EnterprisingNonprofits - "The Soul of Money"; " Fundraising.fromthe Heart", Lynne Twist "Speakingwith Conviction,High Stakes Presentation Coaching",Mclinda Hennins
Week 9: November 21 - No Class- Thanksgiving tsreak
Week 10: November 28 - Fundins Invited Guest Speaker: Lynne Twist Founder Soul of Money Institute Co-Founder,PachamamaAlliance
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Finalize business plan Work on final presentation with team and presentation coach
November 30 - Final BusinessPlan Due
Week 11: December 5 - Final Team Presentations
Resources Global SocialVenture Competitionsite regardingBusinessPIanGuidelines, www.socialvc.net,under ResourceLibrary. The Bridgespanwebsite: group. ord http://www.bridgespan lanning.html an http://www.bridgesp group.or g/kno articles businessp The Virtue Venture website: co http://www.virtueventures. m/
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