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Obama's Jobs-Message Problem

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					Obama’s Jobs-Message Problem

By National Journal | Exclusive – Tue, Aug 9, 2011

By Jim Tankersley
National Journal

Nearly halfway into his speech from the State Dining Room on Monday, President Obama finally launched into
what amounts to his core job-creation message these days. He ticked off a familiar trio of policy initiatives —
extend unemployment benefits and the temporary payroll tax cut, spend more on infrastructure — and then blamed
congressional Republicans for not enacting them.

"These are all ideas that traditionally Republicans have agreed to, have agreed to countless times in the past,"
Obama said. "There's no reason we shouldn't act on them now. None."

Markets were unmoved. Stocks fell before the midday speech, and they kept right on falling afterward.

No one should have been surprised. Obama needs a sharper, weightier economic message — and perhaps, many of
his ideological allies suggest, a revamped policy plan as well.

Here's why the president is struggling to get through: There appear to be two key fears driving investors and
businesses right now. First, fear about the erosion of the U.S. and global recoveries, which are rooted in economic
fundamentals and seemingly immune to any presidential speechifying.

There's also widespread concern, voiced by Standard & Poor's in its downgrade of U.S. debt on Friday, that
Washington lawmakers have lost any ability to work together to solve tough economic problems. As the National
Federation of Independent Business said Tuesday, in releasing another survey showing a glum outlook from small
business owners, "for all the activity in Washington, D.C… they have done nothing but create a sizeable helping of
anxiety, exactly what we don't need."

That concern would seem to be inflamed by Obama's message of, 'I've got all these great economic ideas, but
Congress won't play along.'

Part of Obama's struggle is that, despite his much-touted push to "pivot" to jobs after the end of the debt-ceiling
fight, he's still talking first and foremost about deficits. The first 650 words of his 1,500-word speech on Monday
centered on the S&P downgrade, the details of the debt-limit deal, his willingness to talk about reducing social
safety net spending and his commitment to stay on deficit reduction "until we get the job done."

Obama's other problem is the simplicity of his opponents' message. Everyone knows Republicans' economic mantra:
Cut spending, create jobs, don't raise taxes. There's little economic evidence to suggest such an "expansionary
austerity" plan will work — but the rhetoric is dynamite.

Administration officials hint strongly that Obama's next messaging move is to take Republicans head on in the court
of public opinion. He'll attempt to engineer a repeat of the grassroots-pressure strategy he executed in the debt fight,
when Obama used his bully pulpit to urge voters to phone their members of Congress and demand compromise — a
move that jammed Capitol switchboards, but didn't appear to alter the terms of the bargain he struck with
Republicans.

Jared Bernstein, a former Obama economic adviser who is now a senior fellow at the Center on Budget and Policy
Priorities, said a grassroots strategy is the president's best bet — and that it should be themed on a simple policy
plan. (Bernstein would go with a plan he calls FAST!, which would pump billions of dollars into maintenance and
retrofit projects at local schools across the country.)
Obama needs to "latch onto one big, visible idea that will create a lot of jobs," Bernstein said. "Argue your heart out
for it. And if the opposition gets between you and action on jobs, tell the American public who's blocking you."

Other left-leaning economists advise an even bigger policy shift.

"He needs more than a message," said Robert Shapiro, a former Clinton administration economic adviser who now
runs the consulting firm Sonecon. "He needs a fresh program that provides a narrative of how his continued
leadership will lead to much stronger job creation, income gains and growth than we're seeing today. This would
entail, for example, cuts in payroll taxes on both sides, and a serious plan to bring down foreclosures and stabilize
housing prices."

Michael Mandel, the chief economic strategist at the Progressive Policy Institute, said Obama must rethink his
economic approach entirely — starting by jettisoning the notion that more tax cuts or spending to stimulate demand
will actually boost the recovery. (Mandel contends pumping more money into the economy largely helps Americans
buy more imported goods, creating jobs overseas but not at home.)

"His message should be: We've come to a fork in the road," Mandel said. "We have deep structural problems. Our
production base is eroding, our innovators are being tied up with regulations, and we have an investment shortfall. I
will do whatever I can to fix these problems." He added: "But the first thing he has to do is admit that the economy
has problems that can't be solved by demand stimulus, including a growing competitiveness problem that's not going
to go away."

Administration officials suggest that Obama probably won't shift his message or his policy much, if at all, until
Congress returns after Labor Day.

Presidents, after all, don't typically roll out big new plans in August.

Then again, this isn't a typical August.

Visit National Journal for more political news.
Mr. Christian

August 23, 2011


Article 1


Obama’s Jobs-Message Problem


       After reading the article about President Obama’s recent speech about the economy and

unemployment, it helped me understand a little better what is going on in news. It seems to be

that Obama has all of these ideas that he wants to implement, but the Republicans in Congress

are not allowing it to happen. However on the other hand, if that is the case, then shouldn’t

Obama change his plan to get his ideas approved?


       In class we talk about how we have different branches in our government and they all

check and balance each other; this way no one person gets too powerful. I feel that because we

are in a time of economic crisis though that each part of the government should put their

different ideals aside and do something. All I have heard about in the news is how everything is

so bad, but it seems that nothing is getting done.


       The unemployment is now even beginning to affect me. I want to get a job so I can buy a

car; however, I am going up against a bunch of adults for the job at Target as a cashier! My

family has been lucky in that both my parents have been able to keep their job, but I know they

are stressing out. This article informs me, but it also scares me in the sense that I don’t think

even our leaders know what to do. They just need to come up with one plan and stick to it.

				
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