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IEEE-CS Standards Activities Organization, Goals, & Products John Walz Prepared for IEEE CS BOG, 16 May 2008 16-May-08 Walz 1 IEEE-CS President‟s Goals for 2008 “Year of Rejuvenation” Rangachar Kasturi, 2008 President • Enhance the value of the IEEE-CS to its members, its customers, the profession, and the public. – Provide relevant products & services • Ancillary products to support Standards – Enhance career development • Authorship opportunities for Standards experts • Focus on New Revenue – Create Incremental Revenue and Profit to Eliminate Our Deficit • Incremental advertising revenue on Podcasts • Subscription to webinars 16-May-08 Walz 2 Agenda - Year of Rejuvenation • • • • What’s in Standards Who’s in SAB What has SAB done What will SAB do 16-May-08 Walz 3 Importance of Standards • Standards Development is a single major value proposition of IEEE to the Industry and Humanity • Major Strengths/value add of IEEE in Standards Development is – the superb infrastructure/eco system (IEEE-SA & ISTO) and – access to the world’s best expert pool (IEEE-TA & Societies) Thanks to Alex Gelman 15-Feb-08 Walz 16-May-08 4 IEEE Products and Services Relevant to Standards IEEE-TA/CS Products: • Publications - Magazines & Journals • Podcasts • Webinars • Videos • Tutorials, Workshops • eBooks (ReadyNotes) • Books IEEE-TA/CS Services: • Meetings and Conferences • User Groups • Engineering Certification • Standards Sponsorship IEEE-SA Products: • Published standards IEEE-SA Services: • Standards development Support • Publicity of standards IEEE-SA ISTO Services • Compliance / Interoperability Testing / certification • Corporation support IEEE-USA Services • Publicity of standards IEEE-EA Services • Education in Standardization 16-May-08 Walz 5 IEEE Organization for Standards IEEE Board of Directors IEEE Standards Association (IEEE SA) IEEE Technical Activities Board (IEEE TA) IEEE Computer Society (IEEE CS) Standards Activities (SAB) Technology & Conf. (T&C) CS X Y Standards Committee (xySC) Executive Committee (EC) Study Groups Working Groups Balloting Groups 16-May-08 Technical Advisory Groups User Groups Walz 6 IEEE Organization for Standards • IEEE-CS – Standards Committees • SG, WG, BG, UG, TAG • IEEE Societies • IEEE Councils – Systems, EDA – T&C Technical Committees – Advanced Technology Executive Forum • ISO/ IEC JTC1 – Partner Standards Development Organization • SC7 S2E • IEEE-SA – Standards Board • NesCom, RevCom, . . . • IEC – Dual Logo w/ DASC, SCC20 – Std. Coordinating Committees • SCC20 • Consortium – SISO, OMG, Open Group, EDA, Accellera – Corporate Advisory Group – ISTO • LETSI 16-May-08 Walz 7 Standards Activity Board Members Officers & Functional Chairs • • • • • • Chair – John Walz Vice Chair – Robby Robson Awards – David Schultz Policies and Procedures – Robby Robson Products & Services – Pam Jones Vitality – Jack Cole 16-May-08 Walz 8 Standards Activity Board Members Standards Committee Chairs • Design Automation (DASC) – Victor Berman • Environmental Assessment (EASC) – Holly Elwood & Wayne Kifer • Foundation for Intelligent Physical Agents (FIPA) – Jim Odell • Information Assurance (IASC) – Jack Cole • Learning Technology (LTSC) – Robby Robson • Local Area Networks/MAN (802) (LMSC) – Paul Nikolich • Microprocessors (MSC) – Bob Davis • Portable Applications (PASC) – Lowell Johnson • Simulation Interoperability (SISO-SAC) – Jane Bachman • Software & Systems Engineering (S2ESC) – Paul Croll • Storage Systems (SSSC) – Curtis Anderson • Test Technology (TTSC) – Rohit Kapur • SAB Sponsored Projects – Paul Eastman 16-May-08 Walz 9 Standards Activity Board Members Liaisons to other CS boards • T&C – Jack Cole – New Practitioners - John Harauz – TCSE – Paul Croll – TCTT – Rohit Kapur • • • • EPSB – Pam Jones CAB, EAB – David Schultz PPC, PUB, – John Harauz Membership, C&B, History – John Walz 16-May-08 Walz 10 Standards Activity Board Members Liaisons to other Organizations • IEEE-SA Standards Board - Don Wright • IEEE-SA SCC20 Test & Diagnosis for Electronic Systems - John Sheppard • IEEE-TA ad hoc Committee on Standards - John Walz • ISO/ IEC JTC1 Joint Technical Committee 1 - Francois Coallier • ISO/ IEC JTC1 SC7 Software & System Engineering - Jim Moore 16-May-08 Walz 11 IEEE-CS positive role in IEEE standards • Largest # active projects (100 out of 471) • Largest # of volunteers (about 5K) – Working Groups – Ballot Groups • • • • • • Highest median of volunteers in WG Highest sales of standards Largest portion of IEEE-SA membership revenue Most expensive operations Most “Relevant” standards (15% “winners” vs. 85% “losers”) Best technical brands: Ethernet (802.3) WiFi (802.11), WiMAX (802.16), Bluetooth (802.15), Firewire (1394), . . . • Best “boutiques” where experts come to IEEE as we have the critical mass or franchise: – LAN-MAN/802 – Software & Systems Engineering • Strongest driver for mechanized standards development processes • Most leaders represented in IEEE-SA BoG & Standards Board (7) 16-May-08 Walz 12 SAB 2007 Accomplishments • IEEE Membership Survey showed good results on usage and satisfaction • Level standards initiation and production • Growth: – Added Environmental Assessments Standards Committee – Added Study Group on Gaming Technologies – Sought & received funding for LETSI foundation • Improved communications with IEEE-SA resulting in better alignment • Supported Awards & recognition for volunteers – Hans Karlsson, Standards Medallion Award, & International • • • • Populated SAB Community Website Solicited experts for Standards Speakers Bureau Revised & met 2007 budget Created & trialed Standards Podcasts 16-May-08 Walz 13 Technical Support of Standards Development & Deployment • Leverage technical expertise in standards creation & deployment • CS value proposition is its access to technical expertise: – Make access to expert pool available directly to Study Groups, Working Groups, Balloting Groups, & User Groups – Create Ancillary products related to standardization projects: podcasts, videos, Chapter presentations, articles, webcasts, tutorials, workshops, ReadyNotes (eBooks), Books – Facilitate technical discussion via workshops, conference, panels, online – Stimulate academic research in relevant to standards projects areas 16-May-08 Walz 14 SAB Goals for 2008 • Work with T&C on emerging technologies to find & build another “802” brand • Bring in more GOLD industry practitioners from Top 100 R&D Spenders as volunteers in Consensus IP Life Cycle • Engage WG / TAG experts into creating Consensus IP products • Increase Consensus IP products type and quantity • Negotiate to share other IEEE functions and channels Don’t duplicate • Engage IEEE-SA to plan and work closer with IEEE Societies • Share best practices with other IEEE Societies • Improve SAB & Sponsor Vitality • Encourage the Criteria for Standards Development 16-May-08 Walz 15 IEEE-CS Consensus IP Products • • • • Podcasts, i.e. IEEE Talks Software Process Webinars, i.e. Home Networking Standards Video, i.e. WirelessMAN: Inside the IEEE 802.16 Standard Computer Standards Column, i.e. Safety Issues in Modern Bus Standards „Coexistence Assurance‟ (CA) Document - TAG 802.19 • White Papers, i.e. • Journal, tbd • Tutorials, i.e. IEEE 802.16 • Workshop, i.e. IEEE 802 Standards: A Standards Education Workshop • ReadyNotes, i.e. IEEE Software Engineering Standards Support for the CMMI Project Planning Process Area • Books, i.e. 802.11 Handbook By IEEE-CS, IEEE-SA, IEEE-ComSoc, & IEEE-EA 16-May-08 Walz 16 Emerging Technology • • • • Learn from T&C Technical Committees Engage GOLD members Invite membership from IT markets Arrangements with established Standards Setting Organizations 16-May-08 Walz 17 Standard Committee Vitality • Attributes & Measures displayed in Financial to SA 5 Process Conformance Production to SA Radar Chart 4 Business Mgmt Liaisons Open Meetings Recognition Society Worldwide 3 2 1 Participation to CS Report to CS Production to CS Membership Leadership Sponsor A Participation to SA 16-May-08 Walz 18 Background 16-May-08 Walz 19 Formalized Consensus IP Life Cycle • • • • • • • • • • • Industry issues on inter-operability or waste Research matches problem definition Industry good practice confirms solution Proposed solutions at Chapters meetings [IEEE-CS] Proposed solutions at Technical Activities [IEEE-CS] Proposed solutions at Conferences [IEEE-CS] Proposed solutions in Periodicals [IEEE-CS] Standards Study Group formation [IEEE-CS] Standards Working Group (WG) [IEEE-CS] Standards Balloting Group [IEEE-SA] Standards published [IEEE-SA] • • • • • • Podcast by WG experts [IEEE-CS] Webcast by WG experts [IEEE Expert Now!] Tutorial by WG experts [IEEE-SA SIN] Workshop by WG experts [IEEE-EA & SA] ReadyNotes by WG experts [IEEE-CS] Books by WG experts [IEEE-CS] 16-May-08 Walz 20 SAB Consensus IP Products • Offer authorship to standards experts to create derivative works to support IEEE standards. Quality Processes for: – – – – – – – – Communications Priority Filtering Review Production Revenue, Advertisement, Sponsorship, Pricing Marketing Recognition, Reward, and Award 16-May-08 Walz 21 CS inputs to IEEE-TA Technical Activities Ad Hoc on Standards 24-Mar-08 16-May-08 Walz 22 CS SAB Goals • Aim to insure “first to market” for IEEE standards – Harmonize standards portfolio planning and the TA technology road map. – Increase investment on the part of societies into the standards projects, especially in early stages • Reduce Standards Development interval – Provide IT support to Study Groups (SG) and Working Groups (WG) for both virtual meetings and attracting qualified volunteers • Reward Societies for investing their members‟ IP in IEEE-SA – Implement 3-level pricing for products and services (non-IEEE, IEEE, IEEE/Society) • Resell agreements with Societies – Appeal to Sponsoring Committee members to become members of SA and member of the sponsor society – Require Sponsor Ballot Group members to be members of the sponsor society in addition to being member of IEEE-SA (or pay balloting fee) – Societies should include sponsored WGs in their awards activities – Standards Committee should have presence on Society’s BoG & representation on the IEEE-SA Standards Board 16-May-08 Walz 23 CS SAB Recommendations to Standards Committees • Sponsoring Committees (SC) should practice expert reviews in their Standards Development process • SC Criteria for Standards Development – – – – – – Broad Market Potential Compatibility Distinct Identity Technical Feasibility Economic Feasibility Coexistence with other standards, specifications, or licenses • SC create and follow Technology Roadmap for standards • SC align Standards with other SDO: ISO,IEC, JTC1 • SC manage Vitality measures for recognition and assistance from CS & SA 16-May-08 Walz 24 CS SAB Recommendations to Society Boards • Conferences should offer standardsrelated program tracks • Publications should include Standards relevant issues or series • Technical Committees – should offer their global expert pool access to WGs – should be required to have active links to their Standards Subcommittees 16-May-08 Walz 25