State Conference Social Media Checklist by yaofenjin

VIEWS: 6 PAGES: 3

									                 SOCIAL MEDIA CONFERENCE CHECKLIST
    Below is checklist of social media related items to complete prior to and during your next
                                      conference or meeting.

Twitter Task                                                                             Time Frame Status

Create conference Hashtag (i.e. #SHRM12 or #SHRMLead)                                    Pre-
                                                                                         conference

Share hashtag with speakers, volunteer leaders, members, and include conference          Pre-
materials (website, invites, etc.)                                                       conference



Set up twitter tracking to track tweets related to events                                Pre-
 (via www.hashtracker.com or www.tweetreach.com or www.hootsuite.com.)                   conference
                                                                                         (Optional)

Tweet important conference milestones (registration discount deadlines, hotel            Pre-
information, registration updates)                                                       conference
                                                                                         Pre-
Create twitter discount for attendees and tweet link to encourage use of discount        conference
(optional)

Add twitter hashtag to event signage and on-site materials                               Pre-
                                                                                         conference

Add the following language to general session and concurrent session scripts, “Please    During
silence cell phones during the presentation but we encourage you tweet from this         Conference
session using the official conference hashtag __________________”                        On-Site

Monitor tweets from the conference via one of the following outlets www.tweetchat.com,   During
www.twubs.com, or www.hootsuite.com. If possible include a “tweet of the day”            Conference
mention in one of the general sessions                                                   On-Site

Secure a plasma screen or projection screen to display tweets from the conference in
high-traffic areas. (Use www.visibletweets.com which is a free web-based program that During
displays tweets in a very visually appealing way). Note: you will need to make sure that Conference
the computer that is feeding the projector has an internet connection that is either hard On-Site
wired (preferable) or wireless.
Facebook Task                                                                            Time Frame Status

Create an event listing on Facebook for your conference. Need help getting started?      Pre-
click http://goo.gl/3exX4                                                                conference



Share the event link with members, speakers, and others and encourage them to RSVP       Pre-
and invite their Facebook friends.                                                       conference



Post a link on your Facebook page encouraging visitors to RSVP for the event on the      Pre-
Facebook event page.                                                                     conference
                                                                                         (Optional)
                                                                                        Pre-
Create a special discount on Facebook for your conference and post the link or discount conference
code on the Facebook event page.                                                        (Optional)



Add the following to general session scripts, “Update your Facebook status to state you During
are attending the _________________ conference, feel free to upload photos to the       Conference
event page as well. One lucky person will be selected as our photo of the day and will (On-Site)
receive a prize!”



Post event photos, videos and status updates to Facebook.                                During
                                                                                         Conference
                                                                                         On-Site

Add the following language to general session and concurrent session scripts, “Please
silence cell phones during the presentation but we encourage you tweet from this         During
session using the official conference hashtag __________________”                        Conference
                                                                                         On-Site


LinkedIn Task                                                                             Time Frame Status

Create an event listing on LinkedIn for your conference. Need help getting started? click Pre-
http://goo.gl/lbd1L (great promo tips here as well)                                       conference

Share the event link with members, speakers, and others and encourage them to RSVP        Pre-
and invite their LinkedIn friends.                                                        conference



Create a special discount on LinkedIn for your conference and post the link or discount    Pre-
code on the LinkedIn event page.(Note: it can be the same as your other social discounts). conference
                                                                                           (Optional)
YouTube Task                                                                               Time Frame Status

Create a short promotional video for your upcoming conference. Please note that the        Pre-
video can be highlights of the conference or a key leader offering a personal invite. It   Conference
can be filmed with a camera, iPhone or iPad and should be no more than 5 minutes in
length.

Example: SHRM 2012 Promo http://goo.gl/QapNC.




Embed the video on your website and/or post a link to the video on your chapter or         Pre-
council website.                                                                           Conference

                                                                                           Pre-
Ask speakers if they have videos available on YouTube. If YES, ask them for the links to   Conference
share via social networks and/or embed on your site to promote the conference.

                                                                                           During
Collect video testimonials from conference attendees, speakers and sponsors.               Conference
                                                                                           On-site
                                                                                           During
Collect additional video of expo hall, prize drawings, registration                        Conference
                                                                                           On-Site


Collect video of conference speakers (Note: be sure to receive permission in writing to    During
record speaker presentations)                                                              Conference
                                                                                           On-Site

								
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