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					                                                                    Universität für Bodenkultur Wien




  A model destination for
  Environmentally-friendly
  travel - Werfenweng
  INNO NATOUR - AUSTRIA


 Stefan cel Mare University of Suceava              University of Natural Resources and
                                                    Applied Life Sciences, Vienna
 Faculty of Economics and Public
 Administration                                     Gregor Mendel Straße 33
 Str. Universitatii nr. 13, Building H, Room        A-1180 Wien, Österreich
 H 108                                              Tel. (+43 1) 47654-0
 720229 SUCEAVA, ROMANIA
                                                    student: Matthias Humpeler
                                                    E-Mail: m.humpeler@hotmail.com
26.04.2010                    INNO NATOUR RO 2010                student: M. Humpeler
                                                                                                       1
    Content:                                   Universität für Bodenkultur Wien



  Introduction
  The Innovative model Destination: Werfenweng
     Location and history
     Product and Services
  Stakeholder
  Strength, weaknesses, opportunities, threats
  Economics
  Future innovative strategy
  Discussion


26.04.2010         INNO NATOUR RO 2010      student: M. Humpeler
                                                                                  2
        Introduction:                                    Universität für Bodenkultur Wien


 Town of Werfenweng:
                                                                                    Vienna
 900 residents (45km south to Salzburg)
 Altitude 900m
 100 guesthouses, hotels,
appartments
 1800 Hotel beds
 210 000 overnight stays
 Tourism: 50% winter 50% summer

                              Source: Alpine Pearls




    26.04.2010            INNO NATOUR RO 2010         student: M. Humpeler
                                                                                             3
    History
                                                              Universität für Bodenkultur Wien

  1994 economic situation critical-> new municipal concept: The car free
     tourism experience (initiator: tourismus organization & municipal
     admistration of Werfenweng)

  1995 concept becomes reality, first bookable products available

  1996-97 Werfenweng becomes model destination, eu regional
     development aid

  2001-06 attendance EU Project Interreg Alpine Space

  2006 foundation of Alpine Pearls
26.04.2010                INNO NATOUR RO 2010              student: M. Humpeler
                                                                                                 4
    Products and Services                                                  Universität für Bodenkultur Wien



  Environmental friendly arrival and departure (from home)
     by train or by bus, transport form the nearby train station to the hotel

  Hand over the car key to the tourism organization center (if not
     traveled by train,bus) during holiday       Mobility pass - allowance to use the mobility services


  Use of the regular mobility service
     and fun mobility service




26.04.2010                 INNO NATOUR RO 2010                          student: M. Humpeler
                                                                                          (Werfenweng 2010)
                                                                                                          5
     Stakeholder
                                                             Universität für Bodenkultur Wien



    44 hotels and guest houses + 10 companies (taxi, sports,etc..)
    Mayor
    Tourism organziation
    Alpine pearls
    Residents
    Train & bus service
    …




26.04.2010               INNO NATOUR RO 2010              student: M. Humpeler
                                                                                                6
SWOT
                                                             Universität für Bodenkultur Wien



  Strengths: CO2 reduction, less cars in a time of more cars, functional
   tourism orientation, product marketing
  Weaknesses: risk of loosing guest who do not want to avoid the use of
   there car, expensive, unknown synergetic effects
  Opportunities: functional transportation system again without cars,
   growing economy not related to energy prices, dedicated tourists
  Threats: stakeholder co-operation train and bus system, residents
   deny further collaboration, financing issues




26.04.2010               INNO NATOUR RO 2010              student: M. Humpeler
                                                                                                7
    Economics / financing                                  Universität für Bodenkultur Wien



  Impact:
     25% train&bus users, 10 % hand out there keys, 65 % do not use
       the service
     Increase from 162 000 to 212 000 overnight stays (first 4 years)
     5 direct employments + increase of safeguard employment
     Federal state funding, EU funding
  Financing
     earnings:
    0,5 € tax per overnight stay = 70 000€ + 6€ for mobility pass=25 000€
     expenses: 95 000€

26.04.2010              INNO NATOUR RO 2010             student: M. Humpeler
                                                                                              8
    Future innovative strategy
                                                         Universität für Bodenkultur Wien



  More participation of the residents -> SAMO Plus
     involvement in car-free daily life
  Pedestrian area in the town’s center
  Parking area outside of the town




26.04.2010              INNO NATOUR RO 2010           student: M. Humpeler
                                                                                            9
                                                         Universität für Bodenkultur Wien




                              Source: Alpine Pearls


Questions ?


26.04.2010    INNO NATOUR RO 2010                     student: M. Humpeler
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