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					                   General Motors Proposal Information Request
                   (GM Confidential)
The following information is required for a detailed assessment of all proposals submitted to General Motors — additional information is welcome.
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OPPORTUNITY/PROGRAM

Property Name:


Contract Information required on contract: (If GM agrees to sponsor, what
business name & address should be listed on the contract?)


Promoter's state of incorporation:

Contact Information: (contact name, title, address, phone, fax, E-mail, address,
company name)

Sponsorship Fee - (i.e. cash, # and type of vehicles):

Sponsorship Fee Payment Term dates (i.e. 35% on X date, 30% X date and
35% on X date- MAY NOT APPLY TO ALL PROGRAMS):

Exclusivity (i.e. full automotive, domestic):

Level (entitlement, official sponsor, presenting, supplier, or partner):

Location(s) (i.e. event venue, location):
Date(s) of Event/Promotion:

Key milestone dates: (date artwork needed, collateral materials printed,
promotional media air dates, etc.)


AUDIENCE INFORMATION-ATTENDANCE (Please list each event separately)

                                      Participants (Not                         Avg Per Day
Name / Description Total Projected                           # of Event /                            Projected TV      Projected Radio      Projected PR
                                       included in On-                        Projected On-Site                                                                              Source(s)                                 Other
    of Event       On-Site Audience                        Promotion Days                              Ratings            Audience          Impressions
                                        Site Audience)                            Audience

                                                                                   #DIV/0!
                                                                                   #DIV/0!
                                                                                   #DIV/0!
                                                                                   #DIV/0!
                                                                                   #DIV/0!



PRODUCT DISPLAY/USE
                                                                Size
                                      Total Projected                                                  Ability for                          Ability to Have
                                                          (minimum vehicle                                            Ability to Conduct                      Ability to Conduct
   Location of       # of Spaces in     Audience /                              Total Square         Placement of                              Vehicle
                                                               display                                                 Lead Generation                           Test Drives                                           Other
     Space           this Location    Attendance for                              Footage          Product Specialist                      Integrated With
                                                          requirement 10' x                                             Activities (Y/N)                        On-Site (Y/N)
                                       this Location                                                     (Y/N)                              Activity (Y/N)
                                                                 20')




TICKETS/HOSPITALITY

                                                                                                                                                                                       Face Value
                                                          Description (including location/venue)                                                                Date of Event                               Quantity               Hospitality (Y/N)
                                                                                                                                                                                   (per tkt/suite/pass)




ON-SITE SIGNAGE
                                                                                                    Total Projected                          # of Other
                                                                                 Placement /          Audience /         Dedicated or        Sponsors         GM or Promoter to     GM's Presence on      Date Artwork
      Type                Size            Quantity          1-2 or 4 Color                                                                                                                                                     Other
                                                                               Location / Event     Attendance for        Composite         Included on         Provide Sign              Sign             Required
                                                                                                     this Location                            Signage




                                                                                                                                                                                                                                                       1
        Form Revised 5/01/2013
COLLATERAL AND MERCHANDISE                     (i.e. brochures, programs, ticket backs, T-Shirts)

                                                                                                                                                                                                                    If Dedicated ad in
                                                                                                                                 # of Other                                                    Description of             Program
                          Quantity                                                                         Dedicated or                                                 # of Distribution
       Type                                1-2 or 4 Color     Logo Placement           Logo Size                                 Sponsors          Vehicle Image                                Distribution        Book/Guide, what                    Other
                          Produced                                                                         Promotional                                                     Locations
                                                                                                                                  Included                                                       Locations              is rate of ad
                                                                                                                                                                                                                           space?




DIRECT MAIL/E-MAIL

                                                                Quantity of           Size of GM's
                                                                                                           Information                   Type of Mailing
    Name of Property Mailing List         Frequency of Use     Individuals in         Presence in                                                                                    Privacy Laws                          Date(s) of Mailing(s)                 Other
                                                                                                             Captured           (Insert in Mailing vs. Dedicated)
                                                                 Database                Mailing




EVENT MEDIA (i.e. Jumbotrons, monitors)
                                                              Total Projected
                                                                                     Quantity of            Size of
                                            Placement /         Audience /                                                                                                                               GM Dedicated or                 If Other Sponsors Recognized, length
                Type                                                                 Jumbotron,           Jumbotron,           # of Showings per Hour/Day/Event       Length of Message
                                          Location / Event    Attendance for                                                                                                                        Other Sponsors Recognized                 of GM's Exposure in Message
                                                                                    Monitor, Screen      Monitor, Screen
                                                               this Location




PUBLIC ADDRESS ANNOUNCEMENTS
                                                              Total Projected
Quantity of Announcements per Day /                             Audience /                                                                                                                               GM Dedicated or                 If Other Sponsors Recognized, length
                                          Location / Event                                                    Description of Message                                  Length of Message
             Hour / Event                                     Attendance for                                                                                                                        Other Sponsors Recognized                 of GM's Exposure in Message
                                                               this Location




PUBLIC RELATIONS PLAN **ATTACH PR PLAN IF ONE IS AVAILABLE ***

                                                                                                                                                  Length of GM's
                      Quantity of Press    Level of GM Involvement In Press                                                                                           Estimated # of Media Invited to each Press
Press Event (Y/N)                                                                                     Purpose of Press Event                       Exposure In
                          Events                         Event                                                                                                                    Event/Conference
                                                                                                                                                   Press Event




*** If a GM logo will be used on step-and-repeat style Backdrop signage at any of the above press events, please fill in the information below. If indicating
signage below, please do not duplicate by also entering it in as a signage asset***



                                                                                                         Quantity of logos     Will the GM logo on Backdrop be         Estimated size of
                                                                                                                                                                                             Estimated # of Media
                 Purpose of Press Event where Backdrop signage will be used                              (counting GM) on      black-&-white , 2-color, or 4-color   Backdrop (list height x
                                                                                                                                                                                                  to Attend
                                                                                                           the Backdrop                                                  width in feet)




                      Quantity of stand- Estimated # of media to receive the                           Estimated # of media to receive the
                                                                                    Quantity of press
                        alone releases     stand-alone release(s)? [If wire                            release(s) GM is a "mention" in? [If
                                                                                   releases issued by
                           issued by     distribution is planned, please list                         wire distribution is planned, please list
Press Release (Y/N)                                                                   promoter that
                       promoter solely       "1,000" for the # of media]                                    "1,000" for the # of media]
                                                                                   "mention" GM (i.e.
                      discussing GM's          Must indicate a number                                         Must indicate a number
                                                                                      as a sponsor)
                        involvement?                  (no TBD)                                                        (no TBD)




Additional PR Assets



                                                                                                                                                                                                                                                                                2
        Form Revised 5/01/2013
         ***MUST INDICATE BELOW*** Whether Media is Promotional for Event/team OR Dedicated Solely to GM

 NOTE: In all media submitted below, the QUANTITY column is to reflect a single, specific number of ads/spots the
                                 Promoter is committing, which will include GM.

MEDIA - ADDED VALUE
  Is the media listed below, "Added                                                                                  When was the        Is 'Incremental' media spending required                                                  # of other
                                      Confirm that no elements of the GM Who (Name) was the Media Buy placed
Value" to a separate Media Buy placed                                                                                  Media Buy             for the Promotion/Event described                    If yes, what?                    sponsors
                                      Paid Media Buy are included below.         with at GM Carat?
            by Carat? (Y/N)                                                                                          agreed? (date)                      here? (Y/N)                                                               included




MAGAZINE ADVERTISING - List of quantity for each ad size/color by title separately. NOTE - For any publication not in our database, we will require you to provide a copy of the publication's ratecard.

                                                                                                    Rate Card
                                                                                                                                                                                                                                                                                                                                           # of other
                     Promotional' = sponsor ID/info on event/promo message; OR 'Dedicated' =   (Actual Net $ paid    Edition / distribution (Quantity # if                                                  4-Color, Spot, or      How many times will this same                                Insertion Dates/ If Promo Ad. Size of GM
Publication Name                                                                                                                                                   Position              Size of Ad                                                                          Circulation                                                   sponsors       Other
                                                solely GM message                                to Publication)          less than full circulation)                                                            B&W                    size/color ad run?                                           Issue             Space/Logo
                                                                                                                                                                                                                                                                                                                                           included
                                                                                                     Per Ad




NEWSPAPER ADVERTISING - List quantity for each ad size/color, by newspaper, daily or Sunday separately. NOTE - For any publication not in our database, we will require you to provide a copy of the publication's ratecard.
    Newspaper                                                                                                                                 Edition /
                                                                                                  Newspaper              Rate Card                              Placement in 'Display' sections (news,
   Title (Include                                                                                                                           distribution                                                                                           How many times       How many times will                                   If Promo Ad. Size of GM   # of other
                     Promotional' = sponsor ID/info on event/promo message; OR 'Dedicated' =       Location         (Actual Net $ paid                         business, sports, etc) or classified or in     Ad Size (in       4-Color, Spot, or                                                                Insertion
    number of                                                                                                                              (Quantity # if                                                                                         will this ad run Mon-   this ad run on a        Circulation                       Space/Logo          sponsors     Other
                                                solely GM message                                 City, State         to Publication)                        special magazine section, or free-standing-    Column Inches)           B&W                                                                           Dates
  publications if                                                                                                                          less than full                                                                                                  Sat?               Sunday?                                                (in Inches)        included
                                                                                                (Home Market)             Per Ad                                  insert distributed with newspaper
       group)                                                                                                                               circulation)




TV ADVERTISING - List quantity for each commercial length or daypart by station or network separately. List pre/post or In-game units separately. List pre/post or regular season units separately.


Local Station Call                                                                                 Location          Local Cable TV                                                                         If Promo Ad, Length of GM Time /                                                     Flight Dates    # of other
                     Promotional' = sponsor ID/info on event/promo message; OR 'Dedicated' =                                            Dayparts and                                 Full Length of spot                                         Audio and/or Visual     Quantity (Total # of
Letters / National                                                                                City, State         'systems' in                               Description                                 Logo exposure in Seconds (:00                                                        (Start-End     sponsors       Other
                                                solely GM message                                                                     Time Parameters                                  (:00 seconds)                                              GM Identification            spots)
    Network                                                                                     (Home Market)       market & channels                                                                             seconds) on one spot                                                              Dates)       included




RADIO ADVERTISING - List quantity for each commercial length or daypart by station or network separately. List pre/post or In-game units separately. List pre/post or regular season units separately.

Local Station Call                                                                                 Location                                                                                                 If Promo Ad, Length of GM Time /                                                      # of other
                     Promotional' = sponsor ID/info on event/promo message; OR 'Dedicated' =                                                                                         Full Length of spot                                          Quantity (Total # of       Flight Dates
Letters / National                                                                                City, State         Dayparts and Time Parameters               Description                                 Logo exposure in Seconds (:00                                                        sponsors         Other
                                                solely GM message                                                                                                                      (:00 seconds)                                                    spots)            (Start-End Dates)
    Network                                                                                     (Home Market)                                                                                                     seconds) on one spot                                                            included




                                                                                                                                                                                                                                                                                                                                                                             3
        Form Revised 5/01/2013
INTERNET/WEB - List quantity for each ad size or type separately by website [NOTE- NEW FORMAT]


                                                          Placement                        Size in Pixels of   OR is GM Logo /     If included in Overall Size of shared                     Overall Size of  Does GM Logo /          GUARANTEED Number of Total
                  Promotional' = sponsor ID/info on                     Is this a free-                                                                                                                                                                                                                      # of other
  URL or Web                                          (i.e. homepage,                     GM free-standing     Vehicle included    Promoter Ad,      Promoter Ad in      OR is this a GM-   GM-dedicated Ad Vehicle / Ad, link    Impressions over exposure period (site     Duration of Exposure (Start -
                     event/promo message; OR                            standing GM                                                                                                                                                                                                                          sponsors
   Address                                             sponsor page,                      Logo (xxx by xxx)    in Promoter Ad?    what is GM % of Pixels? (xxx by xxx) dedicated Ad? (Y/N) in Pixels? (xxx by    to a GM            logs or other Proof-of-Performance                End Dates)
                  'Dedicated' = solely GM message                        Logo? (Y/N)                                                                                                                                                                                                                         included
                                                          microsite)                            pixels               (Y/N)          ad content?           pixels                               xxx) pixels    website? (Y/N)                     required)




OUT OF HOME - List each outdoor type separately

                                    Promotional' = sponsor ID/info on                                                                                                                                                                                                          If Promo Ad, Size of GM
                                                                                          Name of Outdoor                                                                                                                        Duration of Posting   # of other sponsors
       Type/Description                event/promo message; OR             Market                                Quantity / #                             Location                                 Dimensions each unit                                                        Space / Logo (in Square         Other
                                                                                             Company                                                                                                                              (Start-End Dates)          included
                                    'Dedicated' = solely GM message                                                                                                                                                                                                                 Feet) each unit




Notes and Comments from Promoter




                                                                                                                                                                                                                                                                                                                          4
      Form Revised 5/01/2013

				
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