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					Spring 2008   Social Media & Web 2.0 - Web Manual 2.0

              Social Media


              Social media is an umbrella term that defines the various activities that integrate technology, social interaction,
              and the construction of words and pictures. This interaction, and the manner in which information is presented,
              depends on the varied perspectives and "building" of shared meaning, as people share their stories, and ideas.


              Social media uses the “wisdom of crowds” to connect information in a collaborative manner. Social media can
                                                                       take many different forms, including Internet forums,
                                                                       message boards, weblogs, wikis, podcasts, pictures and
                                                                       video. Technologies such as blogs, picture-sharing,
                                                                       vlogs, wall-postings, email, instant messaging, music-
                                                                       sharing, group creation and voice over IP to name a
                                                                       few. Examples of social media applications are
                                                                       Google (reference, social networking), Wikipedia
                                                                       (reference), MySpace (social networking),
                                                                       Facebook(social networking), (personal
                                                                       music), YouTube (social networking and video
                                                                       sharing), Second Life (virtual reality), and Flickr
                                                                       (photo sharing):. -Source Wikipedia

                                                                 This is one of the more explosive and interesting
              components of the Web today. Now you can see the direct line between traditional information
              distribution mechanisms and what is referred to as Citizen Journalism.

              Print/Newspapers - Blogging

              Radio - Podcasting

              TV - Vlogs

              But instead of air waves or news stands, the distribution methodology for this media is RSS. The
              collaboration no longer needs to happen in a board room or in a cubicle farm - it can happen
              anywhere you can get an Internet connection. As a result, the once exclusive club of journalists
              writing for a magazine etc. is now open and available to everyone. Like all things that are open, it can
              be a good thing and a bad thing.

              The distinguishing factor we are developing is an online reputation.
              You are responsible for your reputation and voice and we are moving
              into a time when the bloggeratzi are separated from the serious
              bloggers/podcasters/vlogers etc., where a trusted source of information
              is just that, and the noise generated by the masses will either meet our

              social standards for quality or will be relegated to the equivalent of the grocery store check out line
              magazine rack. Here you will have your Edward R. Murrow quality media as well as a tabloid style in
              social media spaces, but make no mistake about it, the traditional media will be involved and adopting
              the new technology just like everyone else.

              Web Manual 2.0 - Spring 2008 
Spring 2008   Social Media & Web 2.0 - Web Manual 2.0

              Social Media, New Media or Internet Media all comes back to the interactive and collaborative nature
              of the new web application platform that is referred to as Web 2.0.

              Web 2.0

              You may have heard the term web 2.0 before. Some consider it a buzz word while others see it as a
              definition or a current iteration of the Internet's evolution. These terms may actually underestimate
                                                      the scope of the change in development methodologies when it
                                                      comes to creating web sites today. When 2.0 is applied in the
                                                      context of versioning software, an implication we are all used
                                                      to, from a software engineering perspective Eric Rice says "If it
                                                      takes you 10 years to get to version 2.0 of your software you are
                                                      so fired!" I also think this is more than a single low level
                                                      version change. It is more exponential in scope, perhaps more
                                                      web squared than 2.0. Regardless of the semantics behind the
                                                      name, this is a shift in how to develop, market, interact, work
                                                      and experience the web. We need to know what all this means.
                                                    The core component of the distribution methodology is RSS or
              Really Simple Syndication. You can think of it as a shift in consumption from going to find content to
              having content delivered. It is analogues to the magazine model, you subscribe to content that is then
              delivered to you. RSS formats are specified sing Extensible Markup Language (XML) that is read by
              an aggregator.

              The collaborative nature of this medium is creating some amazing content and what are often referred
              to as a mash ups. This mixing of media from multiple sources is generating some really amazing
              evolutions of archival media as well as new media created from producers all over the world. This 21st
              century cut-up technique would make William Burroughs and the entire Beat Generation proud.
              Some of the more common mash ups now involve Google Maps with multiple data sources being
              combined to create a new and interesting set of information.

              Annotating the Planet

              One of the other big initiatives on the web these days is the annotation of the planet earth. This is one
              of the phenomena that is really being pushed forward by the user generated content crowd. The
              mixing of information and GIS data is happening in very interesting ways, such as using Flickr photos
              and Google maps to show where images were taken.  We are adding relevant information to maps to
              improve our knowledge or ideas in relation to location. User generated reviews of restaurants, bars or
              shops are now being tied to
              mapping software.

              We are also beginning to see this
              information pushed to cell
              phones that are geographic
              information system (GIS) enabled
              to allow us to receive virtual post left by our social networks which are Short
              Message Service (SMS) messages related to our physical location..

              Web Manual 2.0 - Spring 2008 
Spring 2008   Social Media & Web 2.0 - Web Manual 2.0

              Gartner Says 80 Percent of Active Internet Users Will Have A “Second
              Life'' in the Virtual World by the End of 2011
              Web 3++ The Future ...

              Speaking at the Stanford Summit, an annual tech industry conference, the Linden Lab CEO
              predicted that a completely-open virtual world architecture – much like the one he’s touting for
              Second Life - would result in an online alternate universe several times larger than today’s internet.
              ”In ten years, virtual access will be more prevalent than web access,” he said, evangelizing alongside
              several other virtual world mavens, including the godfather of alternate reality, Berkeley scholar-in-
              residence Jaron Lanier.

                                                                                            Considering the massive
                                                                                            amounts of computing
                                                                                            power required by these
                                                                                            3D worlds, Rosedale's
                                                                                            future virtual landscape
                                                                                            would sit atop a
                                                                                            hardware infrastructures
                                                                                            that makes Google's
                                                                                            network of servers look

                                                                                            “Google now has about
                                                                                            100 thousand machines,”
                                                                                            he said. “In ten years,
                                                                                            virtual worlds will have
                                                                                            hundreds of millions.”

                                                                                               But that was hardly the
                                                                                           boldest prediction of the
              morning. Craig Sherman, CEO of Gaia Online, said that within “two or three years,” an alternative
              online universe like Second Life would provide real-time 3D graphics rivaling the digital effects in
              today’s Hollywood blockbusters. “You’ll see the kinda stuff that Transformers is doing today,” he said.

              John Anthony Hartman
              21965 SW Aldridge Terrace
              Sherwood, Or 97140

              Web Manual 2.0 - Spring 2008 

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