Final Project Assignment
The Scenario
Dr. Glen Parker, D.V.M. has just graduated from veterinary college and is opening a veterinary clinic in Otter Creek, Wisconsin. The clinic will specialize in small animal services for dogs, cats, rabbits, ferrets, hamsters, gerbils, birds, and exotics. No large animals such as horses or cows will be serviced. The critical information for the office is as follows: Parker Animal Clinic 9003 Jackson Boulevard Otter Creek, WI 54999 Phone: 920-555-6886 Fax: 920-555-8713 E-mail: Dr.Glen@parkeranimalclinic.com You have been hired as the clinic office manager due to your various skills in using Publisher, knowledge about design principles, ability to use other office software and your outstanding soft skills. The graphic design work will be divided into projects. The necessary instructions to get started are included for each project. You will use all of your expert design skills when creating these publications. Remember to use a certain “theme” throughout the projects to convey consistency in design in the publications so customers grow accustomed to seeing certain objects that remind them of the clinic. Before beginning a project, review the design tips in your Non-Designers textbook and any notes that you took in class to assist with your designing tasks. If pre-created files, images, and documents are to be used, the files can be found in the: I:\JPurkapile files\Graphics folder. All projects need to be submitted to I:\__Submit Student Work\JPurkapile\Graphic folder. One project will be printed in color, be sure to follow the assignment instructions.
Assignment 1 – Logo
Dr. Parker has asked you to submit possible logo designs from which he may choose for the Parker Animal Clinic. Remember this will be on every published piece, on the front of the building, etc. so it is important to convey the right look and feel of your organization. 1. Research veterinary offices to view their logos and help hone your ideas for a great logo for Dr. Parker’s office. 2. Sketch three potential logo layouts on a piece of paper first. This will help organize your thoughts on design. 3. The logo needs to contain the name of the clinic. 4. It should measure no more than 2” wide by 2” tall.
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5. From the Publication type, choose Blank Page Sizes. 6. Choose size Letter Portrait (8.5 x 11). 7. Create your logo. 8. Group all objects into one object. 9. Save the object as a .jpg file. 10. 11. Save the file as Your Last Name_logo. Submit work to: I:\__Submit Student Work\JPurkapile\Graphic folder.
ASSIGNMENT DUE DATE: Wednesday, April 22 at the end of class. Turn in your three sketches as well. See Logo Rubric for grading information.
Assignment 2 – Letterhead
Dr. Parker frequently sends letters to distributors of equipment and supplies as well as the occasional letter to clients. Dr. Parker would like an attractive letterhead using the new logo. 1. From the Publication type, choose Blank Page Sizes. 2. Choose size Letter Portrait (8.5 x 11). 3. Create your letterhead. Be sure to include the following information: a. b. c. d. Dr. Parker’s name and title The name and address of the clinic The telephone number and fax number Company logo
4. Save the file as Your Last Name_letterhead. 5. Submit work to: I:\__Submit Student Work\JPurkapile\Graphic folder. ASSIGNMENT DUE DATE: Wednesday, April 22 at the end of class.
Assignment 3 – Business Card
Dr. Parker would like business cards that he can hand out to people who come into the clinic, as well as to distribute when he is out conducting business or attending various business functions. a. Sketch two potential business card layouts on a piece of paper first. This will help organize your thoughts on design. b. From the Publication type, choose Business Cards. c. Scroll to Blank Sizes and choose size Business Card 3.5 x 2. d. Create your letterhead. Be sure to include the following information: a. b. c. d.
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Dr. Parker’s name and title Dr. Parker’s email address The name and address of the clinic The telephone number and fax number
Graphics & Print Media
e. Company logo e. Save the file as Your Last Name_bizcard. f. Submit work to: I:\__Submit Student Work\JPurkapile\Graphic folder. ASSIGNMENT DUE DATE: Monday, April 27 at the end of class. Turn in your sketches as well.
Assignment 4 – Price List
Customers have difficulty remembering the quoted prices for veterinary services needed for cats and dogs. Dr. Parker has asked you to prepare an attractive price list to distribute to customers. 1. From the Publication type, choose Blank Page Sizes. 2. Choose size Letter Portrait (8.5 x 11). 3. Dr. Parker has a typed a paragraph that he wants inserted as the introductory parpagraph. The text file is called Para.rtf and is located on: I:\JPurkapile files\Graphics folder. 4. Displayed to the right is the service and fee information that you’ll need to include in the document. 5. Dr. Parker has requested some parameters for the price list: a. Information is organized and easy to read b. Graphically pleasing c. Colorful d. Lots of contrast to keep the customers visual interest e. The logo is listed somewhere on the document. 6. Save the file as Your Last Name_price list. 7. Submit work to I:\__Submit Student Work\JPurkapile\Graphic folder. ASSIGNMENT DUE DATE: Monday, April 27 at the end of class.
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Graphics & Print Media
Assignment 5 – Flyer
The members of the staff at the Parkway Animal Clinic have decided to hold an open house to meet potential clients. You have agreed to develop and post flyers all around town to advertise the open house. 1. From the Publication type, choose Blank Page Sizes. 2. Choose size Letter Portrait (8.5 x 11). 3. All the contact information for the clinic must be on the flyer, as well as the date/time for the event: Saturday, May 9, 10:00 a.m. to 4:00 p.m. 4. The activities to highlight for the day include: a. Meet Dr. Parker and his staff b. Pet owners can bring their pet and tour the clinic c. Free treats for pets and their owners d. A Smartest Pet Contest e. Pet pictures will be taken by an area photographer for only $5.00 5. Save the file as Your Last Name_flyer. 6. Submit work to I:\__Submit Student Work\JPurkapile\Graphic folder. ASSIGNMENT DUE DATE: Wednesday, April 29 at the end of class.
Assignment 6 – Postcard
Dr. Parker wants to advertise via direct mail for the open house. 1. From the Publication type, choose Postcards. 2. Scroll down to the bottom under Blank Sizes, choose 1/4 Letter 5.5 x 4.25 – Landscape in the Page size list. 3. Include all of the important information from the flyer on the postcard. 4. Save the file as Your Last Name_postcard. 5. Submit work to I:\__Submit Student Work\JPurkapile\Graphic folder. ASSIGNMENT DUE DATE: Monday, May 4 at the end of class.
Assignment 7 – Newsletter
Dr. Parker would like a four-page newsletter that can be distributed at the open house. He has written several articles that you can use along with some paid advertisements from which you can choose. Make sure you have ample white space on your pages and be sure to intersperse graphics and/or small stories/ads to prevent having too much gray (text) on a page. Be sure to leave enough gutter space between columns. 1. From the Publication type, choose Newsletter. 2. Scroll down to the bottom under Blank Sizes, choose size Letter Booklet (8.5 x 11). You will be asked to automatically add pages, click yes.
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3. Include a table of contents on the first page, as well as the name, address, and numbers of the clinic along with Dr. Parker’s name and email address somewhere on the first page. 4. The masthead is called Companion Capers. 5. You will choose which text files and ads to use from the list of data files. You DO NOT have to use all of the files, as the information you didn’t use from this publication can be placed in the next quarterly newsletter. 6. The articles listed below can be found in the I:\JPurkapile files\Graphics folder. Alzheimer’s Disease Chiropractic Must choose at Commandments for a Cat least six articles Dental Diseases in Pets Digestive Problems and one ad. Dog Fact (small article) Dog Quiz Even Cats Can have Colds and Sniffles (small article) Geriatric Dog Care How to Make Your Dog Happy (small article) Otter Creek Pet Sitters (small ad) Pet Allergies Training Ad (small ad) Tubby Tabby 7. You do not need to leave room for mailing/postage. The newsletter will be prominently displayed in the office for interested patrons to pick up and read at their leisure. 8. Save the file as Your Last Name_newsletter. 9. Print the newsletter at the Technology Center. NOTE: you will not need to pay for the print service, just tell them you are my student and charge it to my account. Submit the printed newsletter in my mailbox located in room A118. 10. Electronically submit work to I:\__Submit Student Work\JPurkapile\Graphic folder. ASSIGNMENT DUE DATES: Electronic submitted to the I drive - Wednesday, May 6 at the end of class. Print out from Technology Center - Monday, May 11 at the beginning of class.
Be prepared to share your creations with the class on Monday, May 11.
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Graphics & Print Media
Graphics & Print Media - LOGO Grading Rubric
Text
Exceeds Standards (5 points) Necessary text is included. Text is manipulated in a creative, effective manner. Text is easy to read and clear. Color use is creative and effective. Contrast and color choice improves overall interest of logo. All images used were legally obtained and documented. Shapes add to the overall look and feel of the logo. Good use of Design Principles Meets Standards (3 points) Necessary text is included. Text manipulation is evident. Text is difficult to read. Needs Revision (0 points) Some text is missing. Text has not been modified significantly. Text is hard to read or lacks interest. Student uses color but doesn’t demonstrate understanding of its importance. Zero contrast. Image source is questionable or no image was used. A shape is included, but it is not effectively used. No Design Principles evident
Color
Color use may be creative, but it detracts from the overall quality of the logo rather than add to it. Little contrast. Images were legally obtained.
Images
Shapes Use of Design Principles
A shape is included. One or two Principles used
Student Name:______________________________________________________________ Additional Comments:
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Graphics & Print Media
Graphics & Print Media - Grading Rubric
Exceeds Standards (5 points) It is easy to determine the audience related to the material(s) Graphics and text combination looks like it flows into an overall harmonizing design Use of Design Principles Contrast Repetition Use of Design Principles Alignment Proximity Use of white space Obvious Meets Standards (3 points) Somewhat obvious Needs Revision (0 points) Unknown
Flows well Good use of contrast and could see the repetition Elements are organized and relating items are grouped together Eye was able to move around the page and rest in white space(s) A focal point is evident and well planned/placed
Room for improvement Some repetition and/or contrast but not overall effective Some elements are not organized together Some jamming of words and/or graphics The focal point is evident
See instructor
No Design Principles evident There is no alignment and proximity evident Too much was jammed into the space(s) No focal point is evident
Focal Point Document was proofed carefully Overall quality/professionalism
Spelling and grammar — One point deduction per error High quality Medium quality Low quality
Student Name:______________________________________________________________ Additional Comments:
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Graphics & Print Media