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									               Electronic Publishing –
               Do’s & Don’ts of E-Zines
                                    Dr. Michael Stachiw
                                  Format International, Inc.
                                        Jan. 6, 2006



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                  Electronic Publishing –
                  Do’s & Don’ts of E-Zines

        What             is an E-Zine?

             – An E-Zine is an electronic version of a
               magazine, and usually does not exist in print.
             – An E-Zine is not a downloadable version of a
               print magazine.
             – HTML (or plain ASCII) E-mail file


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                  Electronic Publishing –
                  Do’s & Don’ts of E-Zines
        Why            do an E-Zine?

             – Inexpensive way to communicate with a
               large audience
             – More timely than print media (i.e. delivery
               time)
             – Increases customer loyalty and your business
               image (creates and maintains relationships)

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                  Electronic Publishing –
                  Do’s & Don’ts of E-Zines
                     Before             you begin, you need to…

                          – On paper, layout the E-Zine’s
                                 Content
                                 Format
                                 Frequency of delivery
                                 Who is going to deliver the E-Zine


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                  Electronic Publishing –
                  Do’s & Don’ts of E-Zines
       A        must checklist for an E-Zine

              Only use “opt-in” e-mail addresses
              The sending e-mail address must be “real”
              The message subject must reflect the
                 content of the message



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                  Electronic Publishing –
                  Do’s & Don’ts of E-Zines
       A        must checklist for an E-Zine (cont’d)

              You must provide your physical US mail
              address in the E-Zine
              You must indicate how to stop receiving the
              E-Zine
              Should not have attached files


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                  Electronic Publishing –
                  Do’s & Don’ts of E-Zines
       A        must checklist for an E-Zine (cont’d)

              Minimize advertising in the E-Zine
              Photos, PDF’s, etc. need to be linked to, but
              not included, in the message
              Do not use Java Script in the E-Zine
              On your website, provide an archive


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                  Electronic Publishing –
                  Do’s & Don’ts of E-Zines
                  Where       do I find “opt-in”
                           E-Mail addresses?

                       –   Fish-Bowl on the sales counter
                       –   Self registration form on your website
                       –   Customer E-mails
                       –   Purchased from reliable source


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                  Electronic Publishing –
                  Do’s & Don’ts of E-Zines
          How do I create the E-Zine?

           – If the E-Zine is going to be HTML, then use
             a web editor. I would not suggest using
             Microsoft Word, as it includes items that are
             e-mail security unfriendly
           – If the E-Zine is going to be ASCII, then use a
             word processor, but save the file as ASCII

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                  Electronic Publishing –
                  Do’s & Don’ts of E-Zines
                      How do I deliver the E-Zine?

                       – Do not attempt to send large quantities
                         of e-mails from your desktop e-mail
                         program
                       – Special e-mail software and relationship
                         with internet service provider is
                         suggested

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                  Electronic Publishing –
                  Do’s & Don’ts of E-Zines


                           What does an “ideal”
                            E-Zine look like?



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                   Electronic Publishing –
                   Do’s & Don’ts of E-Zines




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                   Electronic Publishing –
                   Do’s & Don’ts of E-Zines




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                   Electronic Publishing –
                   Do’s & Don’ts of E-Zines




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                   Electronic Publishing –
                   Do’s & Don’ts of E-Zines




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                   Electronic Publishing –
                   Do’s & Don’ts of E-Zines




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                   Electronic Publishing –
                   Do’s & Don’ts of E-Zines




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                             If you need help or
                             have questions . . .

       Please feel free to contact us, and we will provide
         whatever advice or assistance we can. Our
         contact information is:

                       Dr. Mike Stachiw - Dr.Mike@Agbusinessmail.net
                       Rita Fosse – RitaFosse@Agbusinessmail.net
                       Jo Ann Riggs – JoAnn.Riggs@Agbusinessmail.net

       Phone: 314-428-3156
         Fax: 314-428-4102

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