bfc announces launch of new jewellery showcase - International by tangshuming





The British Fashion Council (BFC) today announces the brand new jewellery initiative ‘BFC
Rock Vault’ to support, showcase and promote Britain’s most innovative, fine jewellery
talent. Sponsored by the International Palladium Board (IPB) and curated by Stephen
Webster, ‘BFC Rock Vault’ will launch during London Fashion Week, February 17th – 21st, at
Somerset House.

The ten successful jewellers who have been selected to showcase their AW12 collections
within the Rock Vault are Alexandra Jefford, Fernando Jorge, Hannah Martin, Hillier, Husam
El Odeh, Jo Hayes Ward, Jordan Askill, Melanie Georgacopoulos, Sophie Bille Brahe and
Tomasz Donocik. The designers will feature alongside five concepts created in Palladium by
Central Saint Martins students.

Housed in a structure located on the Terrace of Somerset House, overlooking the Thames,
the designers will be awarded support towards creating their own unique installation within
this dedicated area and will receive business mentoring support. An event to launch this
initiative will be held on Saturday, 18th February at the designated BFC Rock Vault space at
Somerset House.

This unique showcasing initiative has been developed by the BFC to nurture the creative fine
jewellery talent based in London and give these designers the opportunity to further develop
their businesses and exposure amongst both UK and International media and retailers.

The participants are invited by a panel led by Stephen Webster comprising
Anna Orsini, British Fashion Council; Brad Mills, Chairman of IPB; Caroline
Broadhead, Central Saint Martins’ Programme Director; Catherine Nieto,
Grazia Fashion and Accessories Editor; Francoise Tessier, Browns Fine
Jewellery Buyer; Jos Skeates, EC One; Katie Bain, British Fashion Council;
Lara Bohinc, Designer and Cartier Consultant; Liane Wiggins, Matches Head Buyer; Maria
Lemos, Rainbowwave; Olivia Richardson, Liberty Head of Buying; Sarah Mower, MBE BFC
Ambassador for Emerging Talent and contributing editor for US; Valery Demure,
marketing and sales, jewellery and accessories agent.

Stephen Webster, comments, “As a London jewellery designer and a craftsman, it gives me
great pleasure to be curating Rock Vault, an area dedicated for the first time to the rising
stars of the UK jewellery industry under the umbrella of the BFC. Together with a panel of
experts, we have selected what we believe to be the best representation of young talent.
Over the last 10 years, jewellery has become an integral part of both men and woman's
wardrobe. This meteoric rise has meant jewellery designers have been crying out for
inclusion within the established fashion platforms. Rock Vault finally offers such an
opportunity. We are all very excited to realise this vision.”

Brad Mills, Chairman of IPB, comments, “We are proud to support London Fashion Week.
This partnership opens a series of projects entitled Palladium Visions, which we will
undertake in 2012 with some of the world’s most visionary designers, artists and jewellers to
promote Palladium as the must-have, contemporary precious metal of the future.”

The International Palladium Board (IPB) is dedicated to establishing Palladium as the
contemporary precious metal of the future. Palladium is a beautiful lustrous white metal,
desired by jewellery designers and owners for its unique features – rarity, lightness and
strength. In 2009 Palladium became the most recent precious metal to be hallmarked.

For more information please visit

                                             - Ends –

For press enquiries regarding BFC Rock Vault please contact
Kimberly Carroll, PR Executive, British Fashion Council, Tel: +44 (0) 20 7759 1987	
For press enquiries regarding Palladium Visions please contact
Hugh Gallagher, Exposure Promotions, Tel: +44 (0) 20 7907 7145
For designers wishing to apply for BFC Rock Vault please contact
Katie Bain, British Fashion Council, Tel: +44 (0) 20 7759 1978

Editor’s notes:
•   The British Fashion Council (BFC) was set up in 1983 to promote British fashion
    internationally and co-ordinate this promotion through fashion weeks, exhibitions and
    showcasing events. The BFC now supports designers beginning at college level and
    extending to talent identification, business support and showcasing schemes to help
    British designer businesses develop their profiles and business globally and promote
    British fashion and its influential role in Creative Britain and Creative London. The
    BFC Colleges Council offers support to students through its MA Scholarship, links
    with industry through Design Competitions and Graduate Preview Day. Talent
    identification and business support schemes include the BFC/Elle Talent Launch
    Pad; BFC/Vogue Designer Fashion Fund; Estethica; Fashion Forward; NEWGEN
    sponsored by Topshop and NEWGEN MEN sponsored by TOPMAN. Showcasing
    initiatives include London Fashion Week, LONDON show ROOMS, the BFC/Harper’s
    Bazaar Fashion Arts Foundation and the annual celebration of excellence in the
    fashion industry, The British Fashion Awards.
•   London Fashion Week is organised by the British Fashion Council.
•   The BFC Rock Vault showcase is sponsored by International Palladium Board (IPB).
    Palladium is the contemporary precious metal which is naturally white for a lifetime.
    Palladium is light and hard metal with superior attributes and because of its lightness,
    more intricate necklaces and bracelets can be made capable of bearing larger
    gemstones. The BFC Rock Vault and Central Saint Martins showcase are the first in
    a series of projects launched as part of the ‘Palladium Visions’ campaign, to be
    unveiled by the IPB at London Fashion Week February 2012.

•   Designers eligible for ‘BFC Rock Vault’ should be based in the UK with an existing
    business of less than 8 years. They should be innovative fine jewellers working with
    precious metals and/or precious stones with experience in production and sales and
    with a minimum of four stockists.

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