To Celebrate its 9th Anniversary, Luxury Travel Ltd . Reveals the
Successful Story of Vietnam's First Luxury Travel and Tour Operator
“Besides having a passion for travelling, reading, walking and golf, I love to seek luxury,”
admits Pham Ha, the CEO of Luxury Travel Ltd.
Hanoi, Vietnam, May 14, 2013 - “Besides having a passion for travelling, reading, walking and
golf, I love to seek luxury,” admits Pham Ha, the CEO of Luxury Travel Ltd
He’s not alone. As Vietnam’s economy strengthens, the tourism industry is inevitably expanding
its own horizons. Once considered as more of a backpacker destination, now with growing high-
end options, Vietnam is attracting a different kind of tourist.
Options might still be considered limited and infrastructure below international standards. But
that’s where Ha’s company steps in. On a mission to promote the luxurious side of Vietnam, Ha
hopes to coax more high-end travelers and businesspeople to the country.
But that doesn’t mean just booking five-star hotels and fancy dinners for a whirlwind tour along
Vietnam’s coastline. He admits he’s haunted by one former clients’ indifferent dismissal of Vietnam
as “beautiful but boring,” so his company goes the whole nine yards to ensure customers have the
holiday of a lifetime.
The philosophy of Luxury Travel (www.luxurytravelvietnam.com) is to find top quality services,
unique experiences and sophistication and create perfect packages for the most discerning of
travellers. Ha knows that to have a dream vacation the traveller must experience pleasure,
comfort and total satisfaction.
Whether the client wants to hide in the tropical jungle, kick back on the beach, discover Vietnam’s
culinary delights, trek to a hill tribe village or relax in style in a luxury vacation villa, Luxury Travel
Vietnam will come up with the goods – minimizing on travel time and maximizing experiences.
“Simply envision any vacation experience you want, name it, and we will deliver it in style – that’s
Luxury Travel,” he stresses.
As a child, Ha had always dreamed of travelling around the world. After graduating from Hanoi
Teachers’ Training College and National Economics University, Ha worked as a teacher but soon
wanderlust set in and he quit teaching to take a job as a tour guide, tour operator, PR, sales and
After 12 years in the industry, Pham Ha found his own business in 2004 providing luxury tours
in Vietnam. Besides providing sightseeing tours, Luxury Travel also arranges accommodation,
airport transfers, regional flights, train tickets, visas, superior guides and other logistics in
advance. The company guides speak Vietnamese, Chinese, English, French and German and are
selected for their open-mindedness, motivation and enthusiasm.
“It may be my fate. Firstly, I do this because I want to satisfy my passion to discover,” says Ha.
“But it’s also my pleasure to introduce the beauty of Vietnam to foreigners.” To turn a private
passion into a tourist business, Pham Ha had to be patient.
“In the beginning, I had 12 years of work experience but not so much money!” says Ha with a
Despite his meager savings of $1,000, Ha was determined to pursue his dream. Now four years
later, his company employs 60 luxury travel advisors and top guides, owns a fleet of Mercedes and
has offices in Hanoi, Ho Chi Minh City and Danang and management offices in South East Asia.
Each of the guides must be an expert traveler and know how to make the client’s travel
experience truly special, truly hassle-free, and truly enriching.
“I love my country and its destinations, and I do my best to make sure that my customers feel the
same way,” says Ha.
Ha aims to introduce a contemporary Vietnam – a country that is young, dynamic and exotic.
Beyond the cyclos, pho and ao dai, Vietnam is gaining a reputation for its breathtaking beaches,
luxurious resorts and golf courses.
“It’s not difficult to find luxury hotels. Now is the time for upscale travelers and MICE to come to
Vietnam,” says Ha.
At Ha’s office, there is a visitors’ book which is filled with entries by satisfied customers.
“We recently returned from our wonderful 15 day journey to Vietnam and Cambodia arranged by
Luxury Travel Vietnam,” writes Pamela Solvang. “We can’t thank you enough for providing such
an excellent travel experience for us from start to finish. The three of us on this trip have all
traveled extensively, all around the world. We have used the best luxury travel companies in the
US and elsewhere and can attest that Luxury Travel provides excellent services!”
Attention to detail sums up Ha’s approach very well. He knows high-end travelers don’t settle for
below standard services, even if Vietnam is still a developing country, tours must run smoothly.
As Vietnam continues to assert its presence on the world stage, the number of visitors is surging
and Ha is confidently waiting, ready to accommodate those who are looking to bask in the lap of
Luxury Travel Ltd
05 Nguyen Truong To Str.,
Ba Dinh Dist, Hanoi 84444