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“Behind the Banner” Launches at Annual Conversational Marketing Summit

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posted:5/13/2013
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Description: SAN FRANCISCO--(BUSINESS WIRE)--Federated Media Publishing, the conversational marketing pioneer and champion of content that fuels the social web, today announced “Behind the Banner,”* a data visualization tool that helps people better understand how the adtech ecosystem works. The interactive demo, which will be featured at the company’s annual CM Summit, outlines different companies in the adtech ecosystem by walking viewers through the process of an ad being served in real-time. The “Behind a style='
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