TWITTER MARKETING

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TWITTER MARKETING Powered By Docstoc
					                          Twitter Marketing

It’s all about the soft-sell, nobody on twitter wants your product or service
pushed in their face.

Be...

       Authentic
       Informative
       Inspirational
       Educational
       Entertaining
       Funny
       Caring
       ENGAGING

Brand Your Profile:

       Keep your avatar consistent throughout your networks
       Use a picture of your face (highly recommended)
       Spell out your first and last name (this part is indexed by Google)
       Link to a page that builds your credibility - Tip: don’t use a URL shortner
       Be truthful, interesting and personal (random facts are good!)
       Write in first person
       Add phone number (the #1 conversion I experienced)
       Use Keywords related to your business in your Bio

The Art of 140 Characters

       Use @replies and retweet people
       Tweet “to” people not “at” people
       Tweet like a human
       Write retweetable tweets (keep it short, abbreviate words and use bit.ly)
       Put your own words in front of the RT
       Build on your personality - Tip: Quoting famous people is getting old
       Use #Hashtags to amplify meaning
           o example: It’s been an amazing week! #Happy
           o Watch @Baratunde’s video on Hashtagging
              http://bit.ly/theresahashtagforthat
                           Twitter Marketing
The Auto DM www.socialoomph.com or www.twitterdmer.com (requires you
to share your Twitter password)

       No sales pitch!
       Video: What you do and your contact info (web, email, phone number)
        http://www.viddler.com/explore/TheDerekJohnson/videos/4
       Info: Where they can find you (blog or other social networks)
       Freebie: Give something away!




Share Stuff

       Links www.bit.ly
       Videos www.12seconds.com (or www.twitvid.com)
       Pictures www.twitpic.com
       Audio www.chirbit.com! (or www.soundboard.com or www.odeo.com)
       Files www.filesocial.com
       Music www.blip.fm
       Prizes www.twtaway.com

Share a Lot of Stuff

       www.twtlong.com/new.php

Find Your Market

       www.search.twitter.com
       www.geochirp.com
       www.twitterfall.com
       www.backtweets.com

Twitter Lists

       Pre-define groups of people by niche (public or private)
       Naming a list
           o Use this sentence - I am a proud member of the “insert_name” List
           o Group your customers via complimenting list ex. “Awesome People”
                        Twitter Marketing
Promote your Twitter URL

      Email signatures
      Business Cards
      Comments on blog posts
      Other Social Networks
      Offline and print media
      Create a Twitter Badge for your Blog/Website
       http://twitter.com/goodies/widgets




Utilize Twitter Directories and Search

  1.   www.loadedweb.com                    7. www.justtweetit.com
  2.   www.twitterpassion.com               8. www.twibs.com
  3.   www.tweepz.com                       9. www.geofollow.com
  4.   www.twitdir.com                      10. www.twitr.org
  5.   www.twellow.com                      11. www.chirpcity.com
  6.   www.wefollow.com                     12. www.tweetertags.com *
                      Twitter Marketing
Warning: Never give out your Twitter password, authentic Twitter
directories or apps will take you back to twitter.com to a page like this




Using the “connections” tab under “settings” you can manage which
applications have access to your account
                       Twitter Marketing
Schedule Your Tweets

     www.twaitter.com

Speared Your Message

     www.ping.fm

Manage Your Followers

     www.managetwitter.com

Measure Your Success

     www.bit.ly
     www.twittercounter.com
     www.klout.com
     www.twitter.grader.com

Social Media Monitoring Software

     www.scoutlabs.com
     www.filtrbox.com
     www.radian6.com
     www.techrigy.com (SM2)
     www.analytics.postrank.com



See the Social Media ROI Slideshare presentation by @thebrandbuilder

http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-
media-roi

Watch @equalman video on Social Media ROI
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng




                         Matt Astifan                   www.MattsMedia.ca
                         Tel. 604.569.0589         Twitter.com/MattsMedia
                         Matt@WebFriendly.ca     Facebook.com/MattsMedia

				
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