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Town Centres Management

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Town Centres Management Powered By Docstoc
					   Blackpool Town Centre
Business Improvement District
   Progress Report May - October
            INTRODUCTION
• Aim - To inform Policy, Overview &
    Scrutiny Committee on the progress of
    Blackpool BID Ltd
•   Review of existing operation & findings
•   Re-focusing the BID’s modus operandi
•   Successes & Challenges
•   Future of the BID & Town Centre Management
•   Summary
       Review of Company & Role
• Annual operating budget of <£300k
• Business Plan of over 60 objectives & actions
• Over 40 Key Performance Measures some of
    which have no method of ongoing monitoring
•   No overall budget ‘ownership’ by key staff
•   Disengagement and poor communications with
    business, Council and other partners
•   Little or no ‘partnership’ working at strategic or
    ‘higher’ level
•   No baseline assessment and no
    Service Level Agreements Council
    Review of Company & Role
• Focus on festivals and events
• Poor understanding of what the BID and its
  function
BUT
• Well motivated staff
• Enthusiastic
• Professional attitude
• Realisation that there is a need
  for change
Review of Company & Role
             BID COMPANY
                  +
      POOR TRADING CONDITIONS
                   –
        THAN ADEQUATE BUDGET
                   –
       ENGAGEMENT THAN NEEDED
                   –
  NO CLEAR BOUNDARIES OF OPERATION
                  ÷
                BOARD
                  =
        UNCERTAIN FUTURE FOR A
      POTENTIALLY UNPRODUCTIVE
            ORGANISATION
             MODUS OPERANDI
• Focus on    Supporting business
              Appearance of town centre
              Increasing footfall
              Building business awareness &
              confidence in both BID & town
              centre
              Identifying the existing and future
              challenges for the town centre
              Inclusive approach to tackling
              issues
              Setting and delivering a
              budget
      CRIME & GRIME
• Liaison visits to businesses
• Growth of Crime initiatives
• Joint working
• Empty premises initiative
• Intelligence
• Re-focus on grime - SLA
           CRIME & GRIME
• Graffiti & flyposting
    removal and clean
    up/repainting
•   Defect reporting
•   Pressure washing
    ‘grot spots’
•   Planters & bedded
    areas
•   Fingerpost audit
•   Removal of sharps
    MARKETING & PROMOTIONS
• Promotions – Link to key retail
    trading periods
•   Promotions – Link to major
    events and seasonal footfall
•   Pocket Guide
•   Retail Revival
•   Blackpool – The town centre
    experience
•   New customer focused website
       BUSINESS SUPPORT
• Monitoring town centre
  health and vitality/viability
• Mystery shopper
• Business Hotline
• Links to Blackpool Unlimited
  & greater business support
          COMMUNICATION
• Street Association meetings
• Newsletter
• Monday Morning Mail -
    ‘Eblast’ commencing Jan 09
•   BID Open Meetings – Mar 09
•   Evening Economy Forum
•   Major Retailers Forum
•   Links to BBLG
PLANNING FOR FUTURE
IN SUMMARY
• Major challenges to over come and
  develop more robust multi-layer
  relationships
• Re-focus of priorities – Crime & Grime,
  Marketing & Promotions, Business Support
  & Communications
• Review ongoing business plan
• Ensure sustainability of BID/Town Centre
  Management
QUESTIONS

				
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posted:5/11/2013
language:English
pages:14