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Tour Operators

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					    Tour Operators

BTEC First Travel and Tourism
             Bellwork

What have…

Club 18-30
Thomson
Air Tours
                ...all got in common
      Learning Outcomes
By the end of the lesson you will be able to…
- Describe the role of a tour operator
- Explain how tour operators have different
target markets
- Design your own tour operator brochure
- Describe other products and services
offered by tour operators
- Explain their role in domestic, inbound and
outbound tourism
        Tour Operators
What are they and what are their aims?
             Who are the customers…

Tour Operator         Target Market   Think about
                                      age, income,
Club 18-30
                                      lifestyle,
Thomson                               hobbies and
                                      interests
City Break Holidays


SAGA Holidays


SkiHol
     Tour Op Challenge
Working in a pair design a brochure and plan a TV advert which
promotes your new tour operator. You must…
- think of a name for your tour operator
- think of a target market for your tour operator
- choose appropriate destinations and accommodation for your
target market
- include information about flights, transfers and costs

Use the existing brochures to look at how they are written and
set out…
              Guidance
- You could be a tour operator who aims at a
range of target markets?
- You could specialise in skiing
- You could aim at the younger clubbing
crowd
- You could aim at couples with romantic city
breaks
- You could aim at groups such as stag and
hen parties
- You could specialise in a particular country
- You could specialise in five star hotels
Does your tour operator specialise in inbound,
outbound or domestic tourism?


Can you explain how a tour operator such as Thomson
can play a role in all three types of tourism? Set
your answer out under three headings…
                Review
1) Can we create a spider diagram of
   other products and services offered by
   a tour operator

2) Talk for 30 seconds to each other
    about what role a tour operator plays
    in each type of tourism

				
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