Slide 1 - Elance by yurtgc548

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									ACTION SPORTS MEDIA
CORPORATE IDENTITY PROJECT



                 Anderson Consulting
                            April 2007
ACTION SPORTS MEDIA
 Full service collegiate sports marketing
  company
 Specializing in game day multimedia
 16 leading NCAA universities and
  25 collegiate venues geographically
  dispersed across U.S.
 Founded 1997 to meet increasing need
  for sales and marketing expertise in
  college athletics
 No other single entity can match size or
  scope of ASM's delivery of college game
  day experience
OPPORTUNITIES
   Regional radio broadcasts
   In-venue signage
   Interactive videoboard features
   Game day event marketing
   Naming rights
   Pouring rights
   Hospitality
   Game tickets
   Merchandising
   Affinity marketing
   On-line exposure
   Game program advertising
NAME CHANGE
 Accommodate:
  Existing ASM products and services
  Expanded collegiate broadcast sales
   representation
  New football magazine (s)
  NASCAR sponsor representation
  Music performer sponsor representation
PRESERVE TAGLINE


       “ASM brings
    the best brands to
      the best fans”
NAMING GUIDELINES
 The basis for your identity
 Heavy emotional factor
   You need to love it
   You need to be proud of it
   Others need to be attracted to it
 Must accurately reflect who you aspire to be
 Must inspire immediate confidence and trust
 Familiar is better than foreign; but, stop and
  think, and warm to it, is good
 Timeless is better than trendy
NAMING GUIDELINES.2
   Short is better than long
   Careful with clever or cute
   Always easy to read and pronounce
   Always clear, distinctive/unique,
    and memorable
   Equity inherent on arrival
   Strong graphic potential/character
   Imply a benefit is always a plus
   Supply a promotional platform or hook
    is added bonus
AVAILABILITY
 Increasingly difficult:
     Trade name
     Trademark
     Servicemark
     URL
TYPES OF NAMES
 Constructed
     Derived
     Coined
   Descriptive
   Geographic
   Proper
   Acronym
DESCRIPTOR
 Current:
  Sports Media
 Consider:
  Sports and Entertainment Media
 Abbreviations become factor in URLs
  and short hand expression of name
   SM
   SEM
IDENTIFIERS
   Corporation
   Corp.
   Inc.
   Company
   Co.
   Network
   Net
   Enterprises
   Group
   Productions
   Other?
COMPONENTS OF IDENTITY
   Name
   Logotype
   Symbol
   Colors
PROCESS
 Considered 125+ names
 Organized into two categories:
  1. General
      Apply to both sports and entertainment
  2. Sports
      Skewed toward football
 All sensitive to working with tagline
   “Best brands to best fans”
 Primary threads:
  Link, match, connect, carry, deliver,
  channel, illuminate
 Picked favorites (24)
GENERAL NAMES

          360
         Allegro
      Brands2Fans
       Broadband
         Bridge
        Chariot
GENERAL NAMES.2
         Dynasty
           Echo
           Elite
         FanBase
          FanCast
          FanLink
         FanSource
GENERAL NAMES.3
          Floodlight
         Full House
           Gateway
        Glory Road
        Impresario
      (An entertainment entrepreneur)
 GENERAL NAMES.4
                            Iris
                         Junction
                        Limestone
                         Ligature
                       (The act of tying or binding)
(Music: A group of notes intended to be played or sung as one phrase)

                       Lighthouse
                      Loudspeaker
GENERAL NAMES.5
         Magnet
       Matchmaker
       Megaphone
          Meld
         Mercury
GENERAL NAMES.6
              National
               Paladin
     (A paragon of chivalry; a heroic champion)


         Performance
               Pipeline
                 Ramp
GENERAL NAMES.7
         Red Dog
          Reverb
           RPM
        Searchlight
        Showtime
GENERAL NAMES.8
          Socket
         Spotlight
        Symphony
     Tympani/Timpani
         Trigger
GENERAL NAMES.9
         Turnstile
          Unity
           USA
         Velocity
         Will Call
SPORTS NAMES

       All American
       Division One
        Drumline
     Galloping Ghost
        Game Day
SPORTS NAMES.2
        Game On
        Game Plan
       Game Time
         Gridiron
          MVP
         Pigskin
SPORTS NAMES.3

        Playmaker
          Rosin
         Swoosh
       Three Wide
       Triple Double
SPORTS NAMES.4

        Triple Play
         Victory
        Wishbone
            XL
           XXL
FAVORITES
        360
Sports & Entertainment Media
Linking brands to fans.
       Allegro
 Sports & Entertainment Media
Connecting brands and fans.




                                “Fast and cheerful”
Brands2Fans
Sports & Entertainment Media
       Bridge
 Sports & Entertainment Media
Connecting brands to fans.
    FanBase
Sports & Entertainment Media
Delivering fans to brands.
    Ligature
Sports & Entertainment Media
 Tying brands to fans.




                         “The act of tying or binding”
   Megaphone
Sports & Entertainment Media
Delivering fans to brands.
      Paladin
 Sports & Entertainment Media
Connecting brands and fans.




               “A paragon of chivalry; a heroic champion”
     Pipeline
Sports & Entertainment Media
Delivering fans to brands.
       Ramp
Sports & Entertainment Media
Delivering fans to brands.
            Red Dog
        Sports & Entertainment Media
Connecting the best brands to loyal fans.
        RPM
Sports & Entertainment Media
Driving fans to brands.
      Socket
Sports & Entertainment Media
Plugging brands into fans.
        Showtime
     Sports & Entertainment Media
Producing loyal fans for top brands.
    Turnstile
Sports & Entertainment Media
Delivering fans to brands.
      WillCall
 Sports & Entertainment Media
Connecting fans and brands.
          Game Day
        Sports & Entertainment Media
Bringing the best fans to the best brands.
       Gametime
     Sports & Entertainment Media
Producing loyal fans for top brands.
        Gridiron
    Sports & Entertainment Media
The best brands to the best fans.
          Pigskin
    Sports & Entertainment Media
The best brands to the best fans.
      Playmaker
    Sports & Entertainment Media
The best brands to the best fans.
         TripleDouble
         Sports & Entertainment Media
Delivering the best fans to the best brands.
            Wishbone
         Sports & Entertainment Media
Joining the best brands with the best fans.
                     XXL
            Sports & Entertainment Media
Delivering the biggest fans to the biggest brands.
CULLS
Accent       Encore
Affinity     Event
Big Dog      FanCast
Blitz        Fanfare
Box Office   Flanker
Chief        Fletch
Choice       Front row
Collegiate   Frontcourt
Contact      Gallant
Crescendo    Game Ball
Crush        Guardian
Cylinder     Harmony
Downbeat     Headway
Dynamic      HiDef
Echelon      Home Team
CULLS.2
HoopLa        Rhythm
Ignite        Ride
Javelin       Ritual
Legend        Route
Locomotive    Score
Mousetrap     Scout
Octave        Shine
Ovation       Slant
Paramount     Snare
Playbook      Spark
Point         Specialty
Pop           Spirit
Prime         Spur
Progressive   Staccato
Pursuit       Star
CULLS.3
Supreme      Volt
Swat         Vulcan
Sweep        Whack!
Target
Tempo
Tiller
Top Tier
University
Vanguard
Vantage
Valiant
Variety
Venture
Vertical
Vivid
NEXT STEPS
   Select name
   Determine/register URL
   Trade name search
   Tagline search and Servicemark registration
   Develop logotype
   Consider symbol
   Determine color palette
   Trademark search
   Trade name and Trademark registrations

								
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