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					The Importance of Visuals


                Nada Vukadinović
                             Introduction

In this unit you will learn why we need to
  visualise what we say during a presentation.
  You will also learn the principles for
  preparing effective slides, particularly
  using computer slides.
        Why are visuals inportant?
Of all the information that enters our brains, the
vast majority of it enters through the eyes. 80% of
what your audience learn during your presentation
is learned visually (what they see) and only 20% is
learned aurally (what they hear).
 Therefore there should be no presentation without
visuals.
     Some facts about our listeners
Did you know that:

• "Listeners" listen only between 25% and 50% of the
  time?
• People remember 50% of what they read.
• People remember only 10% of what they hear.

  These facts are quite discouraging for presenters.
  People are poor listeners and do not remember much of
  what has been said. But they do remember better what
  they see. For this reason every presentation should
  incorporate a lot of visual support (slides,
  transparencies, objects, etc...) to reinforce our
  messages.
      What can we achieve by visualising?

If we use visuals we can expect that:
           – attention & comprehension of the listeners will be
             increased
           – we will need less time for explaining
           – speaker’s confidence will be improved (the focus is on
             visuals and not on you)
                             Types of visuals

       Overhead projector

                                   Whiteboard (greenboard)

Flip chart                  Slide projector



                                                    + YOU!
Computer images                 handouts
           Visualisation equipment

No matter which equipment you are using,
make sure you can handle it so that you are
not spending your time on technical
problems during your presentation
(changing slides, etc).
            Good visuals speak for you
When we speak, we need to concentrate on the facts that we want
to communicate, but if we are giving presentation in a foreign
language, we need to concentrate on the language as well. If you
concentrate on the facts, you will make language mistakes. And
conversely, if you concentrate on the language, you will lose your
fact. Why not put all the facts on the screen so that you can
concentrate only on the language?
Prepare meaningful visuals which will always remind you what
 you need to say next and you will be able to concentrate on the
 language only.
Good visuals are also great help for the listeners: by looking at the
screen they will be able to follow you easier, especially if you have
some pronunciation problems.
 A picture of thousand words is not
                       worth much

There is a proverb “A picture is worth a
thousand words”. Indeed, a picture can tell
more than words but it is also true that a
picture of thousand words is not worth
much. That means that you should not
overcrowd your slides with text. Do not use
whole sentences, or even worse, put whole
speech on slides. Rather extract the essential
facts and formulate key words.
     Principles in designing slides

In designing the slides, we should stick to
 the principle of the magic number 7. That
 means that every slide should not have more
 than 7 lines and every line should not have
 more than 7 words. Very easy to remember.
 Look at the next slide which follows this
 principle
                      Desing principles

•   stick to the magic number 7 principle
•   ideal six lines, each line six words
•   display only once concept per visual
•   have clear TITLE on each visual
•   max. four colours, and 2 styles
•   leave 30% space free
•   use bullets (not numbers)
                         Desing principles

Every slide must have a title, and there should
 be only one concept displayed on each
 slide.
There should be enough space left around the
 text (about 30% of space free).


            On the following slides you can see some
            examples ob good and bad slides
  Bad slide: too many concepts

                      LEUKEMIA
What is:
• malignant disease
• bone marrow

                        Types of leukemia:
                        • acute
                        • chronic
            Bad slide (too much text)
A tornado is a violently
rotating column of air,
which extends from a
thunderstorm to the
ground. Most powerful
tornadoes are capable
of producing speeds
greater than 250MPH.
                     Improved slide
                        thunderstorm




Column of air




                Speed >250MPH
• Make enough slides

• Make meaningful slides

• Mind spelling on your slides

• Provide good comments

• Do not just read from the slides


                                     Bad slide: no title
     Bad slide: Too many colours &
                              fonts

• Make enough slides
• Make meaningful slides
• Mind speling on yur slids


• Do not just read from the slides
                      Computer slides

• Use contrasting colors
• Letter colors to avoid (red, green)
• Text size (font 24-32), Title 36
• Font style (Arial, Verdana, Times
  NewRoman)
• No Italics
• Upper/lowercase
• Leave each visual displayed for 30 sec.
                                  Special effects

 • Be careful with effects! Some are very disturbing

• Audio effects (use sound effect sparingly!)

• Particularly transitions (flies in, drops down).

• Do not make a show of effects

• Try before your give your presentation!
                              Graphs
six labels per axis

max 3 lines on a line graph

identifiers on the line

horizontal labels             title

lower case                            title


                                              title
MORALE
spel
wurds
corectly
                                        Bad slide
   WITCH ARE THE MOST USUALLY INJURYS
• THE MOST CRITICAL IS THE HEAD

• NACK

• ARMES AND LEGS

• BACKBONE




                           Spelling wrong!
                     Conclusion


Make enough slides
Make meaningful slides
Mind spelling on your slides
Provide good comments
Do not just read from the slides

				
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posted:5/9/2013
language:English
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