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Opportunities for the Private Sector April 2010 Pittsburgh Technology Council Thomas A. Cellucci, Ph.D., MBA Chief Commercialization Officer Department of Homeland Security Email: Thomas.Cellucci@dhs.gov Website: http://bit.ly/commercializationresources Discussion Guide Overview of Department of Homeland Security Commercialization Office Initiatives at DHS Capstone Integrated Product Teams (IPTs) Market Potential is Catalyst for Rapid New Product Development Getting on the Same Page SECURE Program Safety Act Protection TechSolutions SBIR Opportunities Getting Involved Effecting Change in Government Summary Homeland Security Mission Lead Unified National Effort to Secure America Prevent Terrorist Attacks Within the U.S. Respond to Threats and Hazards to the Nation Ensure Safe and Secure Borders Welcome Lawful Immigrants and Visitors Promote Free Flow of Commerce U.S. Department of Homeland Security Executive SECRETARY ________________ Secretariat Chief of Staff DEPUTY SECRETARY Military Advisor Sample Text SCIENCE & NATIONAL PROTECTION MANAGEMENT POLICY LEGISLATIVE AFFAIRS PUBLIC AFFAIRS TECHNOLOGY & PROGRAMS GENERAL COUNSEL INSPECTOR GENERAL Under Secretary Assistant Secretary Assistant Secretary Assistant Secretary Under Secretary Under Secretary Chief Financial Officer CITIZENSHIP & HEALTH AFFAIRS INTELLIGENCE & OPERATIONS CIVIL RIGHTS & CIVIL COUNTERNARCOTICS IMMIGRATION CHIEF PRIVACY Assistant Secretary/ ANALYSIS COORDINATION LIBERTIES ENFORCEMENT SERVICES OFFICER Chief Medical Officer Assistant Secretary Director Officer Director OMBUDSMAN FEDERAL LAW DOMESTIC NUCLEAR ENFORCEMENT DETECTION OFFICE TRAINING CENTER Director Director “Gang of Seven” TRANSPORTATION SECURITY U.S. CUSTOMS & BORDER U.S. CITIZENSHIP & U.S. IMMIGRATION & FEDERAL EMERGENCY U.S. SECRET SERVICE U.S. COAST GUARD ADMINISTRATION PROTECTION IMMIGRATION SERVICES CUSTOMS ENFORCEMENT MANAGEMENT AGENCY Director Commandant Assistant Secretary / Commissioner Director Assistant Secretary Administrator Administrator 4 Office of the Under Secretary for Science and Technology UNDER SECRETARY Chief of Staff HOMELAND STRATEGY, POLICY & CORPORATE ASSOCIATE GENERAL OPERATIONS ANALYSIS SECURITY BUDGET COMMUNICATIONS COUNSEL INSTITUTE BUSINESS INTERAGENCY INTERNATIONAL TEST & EVALUATION OPERATIONS, SPECIAL PROGRAMS PROGRAMS PROGRAMS AND STANDARDS SERVICES & HUMAN CAPITAL INNOVATION / HOMELAND SECURITY ADVANCED RESEARCH TRANSITION RESEARCH PROJECTS Director Director AGENCY Director Small Business Office of National Tech Innovation Labs Clearinghouse Research University Safety Act Office Homeworks Programs EXPLOSIVES CHEMICAL / BIOLOGICAL COMMAND, CONTROL & BORDERS & MARITIME INFRASTRUCTURE & Division Head HUMAN FACTORS Division Head INTEROPERABILITY SECURITY GEOPHYSICAL Division Head Division Head Division Head Division Head Divisions Drive S&T Interactions with Customers DHS S&T Goals Consistent with the Homeland Security Act of 2002 Accelerate the delivery of enhanced technological capabilities to meet the requirements and fill capability gaps to support DHS agencies in accomplishing their mission. Establish a lean and agile world-class S&T management team to deliver the technological advantage necessary to ensure DHS Agency mission success and prevent technological surprise. Provide leadership, research and educational opportunities and resources to develop the necessary intellectual basis to enable a national S&T workforce to secure the homeland. DHS S&T Investment Portfolio Balance of Risk, Cost, Impact, and Time to Delivery Product Transition (0-3 yrs) Innovative Capabilities (1-5 yrs) Sample Text Focused on delivering near-term High-risk/High payoff products/enhancements to acquisition “Game changer/Leap ahead” Customer IPT controlled Prototype, Test and Deploy Cost, schedule, capability metrics HSARPA Basic Research (>8 yrs) Other (0-8+ yrs) Enables future paradigm changes Test & Evaluation and Standards University fundamental research Laboratory Operations & Construction Gov’t lab discovery Required by Administration (HSPDs) and invention Congressional direction/law Customer Focused, Output Oriented 7 7 Homeland Security S&T Enterprise DHS RESEARCH AFFILIATES DHS Labs HSI National Labs Centers of Excellence DoD DoE PRIVATE SECTOR DHS S&T DoJ PARTNERS Directorate DoT FEDERAL PARTNERS EPA International HHS NASA Associations NIH NIST Industry NOAA NSF UARCs Rev 9-5-08 Commercialization Office: Major Activities Commercialization Office Sample Text Requirements Commercialization Public-Private Private Sector Development Process Partnerships Outreach Initiative Requirements “Hybrid” Commercialization FutureTECH™ (TRL 1-6) Invited Speeches Development Model SECURE™ (TRL 5-9) Meetings with business Book(s) Concept of Operations executives Product Realization Chart Website Development Numerous articles written Operational Commercialization Internal processes and published regarding Requirements Framework and “Mindset” developed and socialized observations and programs Document Template Requirements and in practice. Training for end Conservative Potential Repository of currently users and engineers Market Available available private sector Estimates Communicated products, services and technologies aligned to Capstone Capability Gaps http://www.dhs.gov/xabout/structure/ gc_1234194479267.shtm 9 Commercialization Office Highlights: White House Office of Science and Technology Policy briefings (Chief Technology Officer Aneesh Chopra) Homeland Security Council: Recommended priority for FY11-15 for Sample Text transportation security: SECURE Program Inclusion of Commercialization processes into DHS Acquisition Management Directive MD 102-01 (scheduled release September 2009) Homeland Security Advisory Council, Essential Technology Task Force Report June 2008 Council on Competitiveness, Chief Commercialization Officer is first Federal Government Representative “Big Bang Economics”: CNN Feature Video with Jeanne Meserve “Burned, Baked and Blown Up”: Reuters Video with Rob Muir Two Federal Certification Programs developed and implemented– SECURE™ and FutureTECH™: Innovative public-private partnerships Published Five books (and more than 20 articles) on requirements development and public-private partnerships 10 Three Step Approach: Keep it Simple and Make it Easy Sample Text Develop Detailed Requirements And Relay Conservative Market Potential Establish Strategic Partnerships Business Case Information Open Competition Detailed Mutual Responsibilities Deliver Products! 11 Two Models for Product Realization Big-A Acquisition Pure Commercialization 1. Requirements derived by 1. Requirements derived by Government Private Sector 2. RFP and then cost-plus Sample Text 2. Product development funded contract(s) with developer(s) by the developer (which (which incentivizes long incentivizes short intervals) intervals) 3. Technical performance 3. Focus on technical performance secondary (often reduced in 4. Production price is secondary favor of price) (often ignored) 4. Focus on price point 5. Product price is cost-plus 5. Product price is market-based Is there a 6. Product reaches users via 6. Product reaches users via “Middle Ground” Government deployment marketing and sales channels Performance is King Performance/Price is King Relationship between end Relationship between end users and product users and product developer developer is usually remote is crucial 12 A new model for Commercialization… 1. Development of Operational Requirements Document (ORD) 2. Assess addressable market(s) 3. Publish ORD and market assessment on public DHS web portal, soliciting interest from potential partners 4. Execute no-cost agreement (streamlined CRADA) with multiple Private Sector entities, transferring technology (if necessary) 5. Develop supporting grants and standards as necessary 6. Assess T&E after product is developed 7. New Commercial off the Shelf (COTS) product marketed by Private Sector with DHS support Differences from the Acquisition model: Primary criteria for partner selection is market penetration, agility, and performance/price ratio Product development is not funded by DHS Government involvement is limited to inherently governmental functions (e.g., Grants and Standards) Commercialization Process PHASE I Capstone IPT Assess “Commercialization” – The Capability process of developing markets Gap II Sponsor and S&T Formulate and producing and delivering Develop Sample TextOperational EHCs Requirements & products or services for sale. CONOPS Perform Tech./System Feasibility Study III Sponsor and S&T CG/EHC Technology Scan/ Market Survey Outreach Program Publish ORD, Activities ORDs System Studies System Studies & PAM on website IV Sponsor and S&T Mkt. Comm./PR Efforts Assess & Choose Strategic Private Legend: Sector EHC – Enabling Homeland Capability Partners Technology V CG – Capability Gap Responses from Transfer/ New COTS product Grants (if required) ORD – Operational Requirements Document Private Industry CONOPS – Concept of Operations marketed by Private PAM – Potential Available Market Sector with DHS support: COTS – Commercial Off The Shelf SAFETY Act Standards Executed Agreement with Public Relations Marketing Communications Private Sector and DHS 14 Contact with the Private Sector Company “Full Response Overview and Initial Contact Private Sector Marketing Package” sent to with Private requests requestors, usually Materials Sector* more information Within same day Received and Communicated through S&T Invited Speeches/Presentations “Opportunities for the Private Congressional Referrals Sector” Conference Attendance Developing Operational Requirements Seminar Hosting “High Priority Technology Needs” Published Articles SECURE Program CONOPS Word of Mouth Example Company Overview Document DHS Website Operational Requirements Document Template *Private Sector includes Venture Capitalist and Angel Investor Communities S&T Transition Capstone IPTs Members and Function Text SampleS&T Customer Identify Capability Gaps DHS Validate T&E T&E S&T Provider Offer Technical Management Future Solutions (Acquisition) Acquisition Plan End User Provide End User Perspective Industry Board of Directors Model End Result : Consensus-driven Process Prioritized Investments in S&T 16 DHS S&T Capstone IPTs Gathering Mechanism for Customer Requirements: Information Sharing/Mgmt Border Security Chem/Bio First Responders DHS 1st Responder RDT&E OIA IP/OHA CBP/ICE Coordinating Council Acquisition C2I Acquisition Chem/Bio FEMA Gransts S&T 1st Acquisition Borders/ Commercialization Responder Maritime Coordination Inspector/Agents End User T&E Standards OOC Maritime Security Cyber Security Transportation Security Counter IED USCG CS&C TSA OBP/USSS Infrastructure/ Explosives Acquisition Borders/ Acquisition Geophysical/C2I Acquisition Explosives Acquisition (Human Factors / Maritime Infrastructure Geophysical) Infrastructure End-User Guardsmen End-User Owners/Operators Incident Management Cargo Security People Screening Infrastructure Protection Interoperability Prep & Response CBP SCO/CIS IP FEMA/OEC FEMA Human Infrastructure/ Infrastructure/ Acquisition/ Factors Acquisition Acquisition Borders/ Acquisition Geophysical C2I Geophysical Policy Acquisition Maritime Officers/Industry Infrastructure US VISIT/TSA First Responders First Responders Owners/Operators Cargo Security Representative Technology Needs Enhanced screening and examination by non- Sample Text intrusive inspection Increased information fusion, anomaly detection, Automatic Target Recognition capability Detect and identify WMD materials and contraband Capability to screen 100% of air cargo Test the feasibility of seal security; detection of intrusion Track domestic high-threat cargo Harden air cargo conveyances and containers Positive ID of cargo and detection of intrusion or unauthorized access Source: S&T High Priority Technology Needs, May 2007 18 Requirements Hierarchy (TSA example) The Component develops operational High Level requirements consistent with (qualitative) organizational missions. DHS Mission – Strategic Goals (“Prevent terrorist attacks”) TSA Mission (“Protect traveling public”) Mission Need/Capability Gap (“Reduce threats to traveling public”) Operational Operational Requirement (“Capability to detect firearms”) Requirements Performance Requirement (“Metal detection & classification”) Functional Specification (“Detect metal > 50 gm”) Technical Requirements Design Specification (“MTBF > 2000 hours”) Material Specification (“Use type FR-4 epoxy resin”) The Program Manager and Acquisition / Low Level Engineering community develop technical (quantitative) requirements and specifications. Each lower-level requirement must be traceable to a higher-level requirement. Source: Senior Executive Brief to Secretary Chertoff, Deputy Secretary Schneider and Leaders of G-7 ORD: Operational Requirements Document What: ORDs provide a clear definition and articulation of a given problem. How: Training materials have been developed to assist drafting an ORD. Developing Operational Requirements, 353pp. Available online: Sample Text http://www.dhs.gov/xlibrary/assets/Developing_Operational_Requirements_Guides.pdf When: For Use in Acquisition, Procurement, Commercialization and Outreach Programs –Any situation that dictates detailed requirements (e.g. RFQ, BAA, RFP, RFI, etc.) Why: It’s cost-effective and efficient for both DHS and all of its stakeholders. 20 Generating “Good” ORDs Solution Agnostic Take into Text Sample account the varying needs and wants of markets/market segments Define Problem Verify results to Conduct Research reach consensus- based articulation of the problem Data Collection “Strive for excellence, not perfection!” Interpret and Analyze Source: Kaufman, et. al. 21 Interlinking Mechanisms Create Conversations Pipelines Sample Text John Higbee Director, Acquisition Program Management Division 22 Evolution of Change: DHS Providing Better Information about its Needs DoD, DoE, DHS, DoJ, DoT, etc. DHS, First Responders, CI/KR Federal Stakeholders Semantic Web 3.0 (The Future) Harnessing the Valuable Experience and Resources of the Private Sector (Feb. 2009) Developing Capstone Operational Requirements Requirements IPT (Nov. 2008) Development Science Process Guide (May 2008) & (August 2006) Technology Directorate Industry Business, Venture Capital/Angel Investment, Strategic Partnerships Does this look familiar?! Sample Text Author Unknown 24 Getting on the “Same Page” Sample Text Historical Perspective Language is Key Communication is Paramount 25 Technology Readiness Levels (TRLs): Overview TRLs are NASA-generated and Used Extensively by DoD TECHNOLOGY MATURITY Basic principles observed and reported 1 Technology concept and/or application formulated Sample Text 2 Basic Analytical and experimental critical function and/or characteristic 3 Component and/or breadboard validation in 4 laboratory environment Advanced Component and/or breadboard validation in relevant environment 5 System/subsystem model or prototype demonstration in a relevant environment 6 System prototype demonstration in a operational environment 7 Applied Actual system completed and 'flight qualified‘ through test and demonstration 8 Actual system 'flight proven' through successful mission operations 9 26 TRL Correlation: DHS and Private Sector PROTOTYPE Sample Text PRODUCTS BASIC T R A N S I T I O N RESEARCH INNOVATION DHS TRL 1-3 TRL 4-6 TRL 7-9 SCIENCE TECHNOLOGY PRODUCTS DEVELOPMENT PRIVATE SECTOR 27 Transition Approaches S&T Capstone IPTs Identify Capability Gaps/Mission DHS Component Field Acquisition Agents Needs Provide Solutions First Widely Validate Grants & Equip Responder Distributed Product Provide Solutions/ Private Enables Procurement Sector Market Potential Template Other Other DoE DoJ DoD NASA (Government) (Non-Govt.) __$; __Units __$; __Units __$; __Units __$; __Units __$; __Units __$; __Units kets y Mar A n ci l l a r First Sample Text DHS Responders Secret Coast CBP TSA FEMA ICE USCIS S&T Others Service Guard Field Investigations Atlantic & Pacific Security Logistics Mgmt Detention and Refugee, Explosives OHA Operations __$; __Units Area Mission Operations __$; __Units Removal Asylum, Int’l __$; __Units __$; __Units __$, __Units Execution Units __$; __Units __$; __Units Operations __$; __Units Disaster Mgmt __$; __Units Protective __$; __Units Chemical/Biological DNDO Transportation Int’l Affairs Border Patrol Operations Nat’l Security __$; __Units __$; __Units Atlantic & Pacific Sector Network __$; __Units __$; __Units __$; __Units Disaster and Records Area Mission Management __$; __Units Operations Verification Command, Control, Support Units Intelligence Etc. Air & Marine Protective __$; __Units __$; __Units Interoperability __$; __Units __$; __Units __$; __Units __$; __Units Research __$; __Units __$; __Units Federal Air Grant Programs Domestic Atlantic & Pacific Marshal Service __$; __Units Investigations Operations Int’l Trade Area Mission __$; __Units __$; __Units __$; __Units Borders/Maritime __$; __Units Maintenance & National __$; __Units Logistics Preparedness Student and Command __$; __Units Exchange Visitor Program Human Factors __$; __Units US Fire Admin. & __$; __Units __$; __Units Nat’l Fire Academy Infrastructure __$; __Units Federal and Geophysical Protective Protection Nat’l Continuity Service __$; __Units Programs __$; __Units __$; __Units Mitigation Nat’l Incident __$; __Units Response Unit __$; __Units 29 Conservative Estimate: Number of First Responders in the US Homeland Security Presidential Directive 8 Steve Golubic (FEMA) Total: > 25.3 Million Individuals BOMB FIRE POLICE EMT DISPOSAL Front Line > 2.3 Million Support to Front Line > 23 Million Port Security Public Health Hospitals Emergency Transportation Management Clinics Venue Security Public Response School Security Works/Utility Volunteers First Responders Fire Bomb Port Public Transportati Emergency Search & Venue Public works/ School Response EMS Police Medical Fighting Disposal Security Health on Management Rescue Security Utilities Security Volunteers Public University Public/ Port Toxic/ Transit Emergency Operations Urban US Park utility public Ambulance Retained fire Local police Police bomb corrosive University Search & protection safety police police Centers Police Corps departments departments squads agents hospitals Rescue services teams _$; _ _$; _ _$; _ Units _$; _ _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ _$; _ _$; _ _$; _ _$; _ Units Units Units Units Units Units Rural Units Units Basic life support providers Sample Text Volunteer firefighters Military police units Federal bomb disposal US Coast Guard Biohazard s Private/Fo r Profit hospitals 911 Call Centers _$; _ Units Search & Rescue Private Security teams _$; _ _$; _ _$; _ _$; _ Units (i.e., EMTs) _$; _ Units _$; _ Units _$; _ _$; _ Units Units Units Units _$; _ Units Military Units Advanced life Military fire explosive Pathogen support Federal law Walk-In clinics suppression ordnance s (i.e. enforcement _$; _ Units crews disposal _$; _ Dive Teams Paramedics) agencies _$; _ Units teams Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units Incident Asphyxiat Aero medical State police Private medical practices investigation es evacuation departments _$; _ Units teams _$; _ _$; _ Units _$; _ Units _$; _ Units Units Special Radioacti technical fire Ambulance Riot control ve agents teams (forest, Corps teams _$; _ chemical, _$; _ Units _$; _ Units Units etc.) _$; _ Units Fire Department SWAT teams HAZMAT teams _$; _ Units _$; _ Units Wildland Firefighting K9 teams _$; _ Units _$; _ Units University Fire Fighters Diplomatic _$; _ Units protection teams _$; _ Units 31 Critical Infrastructure Key Resources (CIKR) Nuclear Public Health National Postal and Agriculture Defense Banking and Commercial Emergency Materials, Telecommunic Critical Information Energy and Monuments Water Chemical Shipping Transportation and Food Industrial Base Finance facilities Services Reactors and ations Manufacturing Technology Healthcare and Icons Services Inorganic Waste Hardware Defense Public/Univers Guided tour Credit lending Hotels Fire Electric Telephone/Cel Iron and Steel United States AMTRAK Food Retail Coal mining Public utilities chemical providers Contractors ity hospitals services institutions _$; _ Units Departments utilities lular services mills Postal Service _$; _ Units _$; _ Units operations _$; _ Units production _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units IT _$; _ Units _$; _ Units Aluminum Private/For Desalinization Shopping Law Reactor and High volume Commuter rail Farm Industry Travel Commercial Organic industrial Satellite data production Conglomerate Coal power Profit plants centers enforcement associated document and _$; _ Units Equipment analysts services banking production transmission and s plants hospitals _$; _ Units _$; _ Units agencies materials parcel _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units processing _$; _ Units _$; _ Units _$; _ Units Treatment _$; _ Units _$; _ Units shipping Intracity rail Think Stadiums and Semiconducto Meat/Poultry Coal Search and Broadcasting _$; _ Units Nonferrous services tanks/researc Clinics Lodging/Hotel Private equity plants Ceramics sport arenas University and _$; _ Units r production Processing equipment rescue teams entities metal _$; _ Units h institutions _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units educational Container _$; _ Units _$; _ Units manufacturers _$; _ Units _$; _ Units production _$; _ Units Private Guest Petrochemical institutions shipping Commercial Food _$; _ Units Consumer Equipment Schools Ambulance _$; _ Units Broadcast and Electronics medical services/ s services airline Processing _$; _ Units Dairy Sample Text University patnership programs Hydroelectric _$; _ Units practices _$; _ Units Medical tourist hospitality _$; _ Units banking _$; _ Units Building manufacturers _$; _ Units _$; _ Units Agrochemical s _$; _ Units Commercial office companies _$; _ Units Control Mountain/Cave/ systems Mine rescue equipment manufacturing _$; _ Units processing _$; _ Units Engine, _$; _ Units Marine _$; _ Units Private air manufacture _$; _ Units _$; _ Units Dam People societies/ Private Pipe and _$; _ Units Turbine and shipping services IT services Processing operations laboratories water control _$; _ Units buildings teams Radio Power moving banks _$; _ Units _$; _ Units _$; _ Units _$; _ Units National _$; _ Units _$; _ Units _$; _ Units Other Nuclear safety equipment _$; _ Units services _$; _ Units device transmission laboratories Polymers technical systems manufacturing Trucking Server and Pharmaceutic _$; _ Units Merchant manufacturers Museums _$; _ Units Cruise lines Dairy Farms _$; _ Units Wind power Queuing _$; _ Units rescue teams _$; _ Units _$; _ Units industry network al banks _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units Waste Internet Electrical hardware _$; _ Units _$; _ Units equipment _$; _ Units _$; _ Units Subway Elastomer equipment Equipment _$; _ Units makers Global Zoos and Bomb disposal disposal manufacturing manufacturing systems Ranching Health _$; _ Units production services Airborne Display/digital Solar power financial Aquariums units _$; _ Units _$; _ Units _$; _ Units _$; _ Units insurance Private _$; _ Units _$; _ Units shipping TV _$; _ Units services firms _$; _ Units _$; _ Units _$; _ Units security High speed Motor Vehicle _$; _ Units _$; _ Units Blood/Organ _$; _ Units Long-haul Organic Medical Oleochemical Public Uranium data manufacturing _$; _ Units Community transplant maritime Farming/Sustainabl Public utilities material s Libraries processors transmission _$; _ Units Distribution Software companies development institutions supply services shipping e Agriculture providers _$; _ Units _$; _ Units _$; _ Units _$; _ Units Aerospace production _$; _ Units _$; _ Units _$; _ Units Internet _$; _ Units _$; _ Units _$; _ Units _$; _ Units Amateur radio product & _$; _ Units Amusement Protective service Community Explosives emergency Medical parks garment providers parts Trucking Traditional Oil companies banks _$; _ Units comms Gaming equipment _$; _ Units manufacturers _$; _ Units manufacturing _$; _ Units Planting _$; _ Units _$; _ Units _$; _ Units _$; _ Units manufacturers Fragrance Public utility _$; _ Units Print media _$; _ Units _$; _ Units Railroad _$; _ Units Savings and production protection _$; _ Units Bus services Information rolling stock Loans _$; _ Units providers _$; _ Units security Commercial Medical Internet _$; _ Units _$; _ Units _$; _ Units _$; _ Units fishing technology technology Chemical Emergency Other Freight rail _$; _ Units manufacturers Credit unions providers wholesale Road services Transportation service Semiconducto _$; _ Units _$; _ Units _$; _ Units _$; _ Units _$; _ Units equipment _$; _ Units r equipment Insurance Emergency _$; _ Units _$; _ Units Biotechnology Automobile companies Exotic Social _$; _ Units travel _$; _ Units chemicals services _$; _ Units _$; _ Units _$; _ Units Insurance Community Roads, brokerages emergency Highways, _$; _ Units response teams bridges and _$; _ Units Reinsurance tunnels Disaster relief companies _$; _ Units _$; _ Units _$; _ Units Famine relief Stock teams brokerages _$; _ Units _$; _ Units Poison Control Capital market units banks _$; _ Units _$; _ Units Animal control Custody teams services _$; _ Units _$; _ Units Wildlife services Angel _$; _ Units investment _$; _ Units Venture capital _$; _ Units 32 Call to Action: Mutual Benefits Create “Win-Win-Win” Relationships Learn Current DHS Needs Sample Text Visit www.FedBizOpps.gov and https://baa.st.dhs.gov for current solicitations Interact with DHS Inform DHS of Products/Capabilities Establish Mutually-beneficial Request DHS – S&T Full Relationship Response Package at firstname.lastname@example.org 33 SECURE™ Program Developing Solutions in Partnership with the Private Sector ‘Win-Win-Win” Public-Private Partnership program benefits DHS’s stakeholders, private sector and –most Sample Text importantly- the American Taxpayer Saves time and money on product development costs leveraging the free- market system and encouraging the development of widely distributed products for DHS’s stakeholders Detailed articulation of requirements (using MD 102-01 ORD template) and T&E review provides assurance to DHS, First Responders and private sector users (like CIKR) that products/services perform as prescribed http://www.dhs.gov/xres/programs/gc_ 1211996620526.shtm 3 34 SECURE™ Program Concept of Operations Application Selection Agreement Publication of Results Application – Seeking products/technologies aligned with posted DHS requirements Selection – Products/Technologies TRL-5 or above, scored on internal DHS metrics Agreement – One-page streamlined CRADA document. Outlines milestones and exit criteria Publication of Results – Independent Third-Party T&E conducted on TRL-9 product/service. Results verified by DHS, posted on DHS web-portal Benefits: Successful products/technologies share in the imprimatur of DHS DHS Operating Components and First Responders make informed decisions on products/technologies aligned to their stated requirements DHS spends less on acquisition programs Taxpayers win. Multiple Sources of ORDs for SECURE™ DHS Operating Components Sample Text Other DHS Organizational Elements First Operational SECURE™ Responders Requirements Program Critical Infrastructure/Key Resources Capstone IPT 36 Why SECURE™ Program Multi-Use Provides private sector, in an open and transparent way, with what they need most—Business Opportunities Provides assurance to DHS, First Responders and private sector users (like CI/KR) that Sample Text products/services perform as prescribed (and provides vehicle for First Responders, CI/KR owners and operators to voice their requirements) Augments the value of the SAFETY Act Saves Money Private Sector uses its own resources to develop products and services to the benefit of the taxpayer and the Federal Government Creates Jobs Detailed articulation of requirements coupled with funded large, potential available markets yield OPPORTUNITY that yields Job Creation (it’s better to teach a person to fish than to give them a fish) Enables small firms with innovative technologies to partner with larger firms, VCs and angel investors because of the credibility of having government show detailed requirements with associated market potential (instead of just their own business plans). Efficient Use of Government Funds Articulating detailed requirements saves time and money. It is better for Government to spend funds to procure products or services that are available for sale and rigorously tested compared to spending money and time to develop new solutions for ill-defined problems. 3 37 SECURE™ Program Benefit Analysis “Win-Win-Win” Taxpayers Private Sector Public Sector 1. Citizens are better protected by 1.Save significant time and money 1. Improved understanding and Sample Text DHS personnel using mission on market and business communication of needs critical products development activities 2. Tax savings realized through 2. Firms can genuinely contribute 2. Cost-effective and rapid product Private Sector investment in DHS to the security of the Nation development process saves resources 3. Positive economic growth for 3. Successful products share in 3. Monies can be allocated to American economy the “imprimatur of DHS”; providing perform greater number of assurance that products really essential tasks work 4. Possible product “spin-offs” can 4. Significant business 4. End users receive products aid other commercial markets opportunities with sizeable DHS aligned to specific needs and DHS ancillary markets 5. Customers ultimately benefit 5. Commercialization opportunities 5. End users can make informed from COTS produced within the for small, medium and large purchasing decisions with tight Free Market System – more cost business budgets effective and efficient product development 38 FutureTECH™ Program Addressing the Future Needs of DHS ‘Win-Win-Win” Public-Private Partnership program benefits DHS stakeholders, private sector and –most Sample Text importantly- the American Taxpayer 5W template provides detailed overview of Critical Research/Innovation Focus Areas Critical Research/Innovation Focus Areas provide universities, national labs and private sector R&D organizations insight into the future needs of DHS stakeholders Partnership program encourages R&D organizations to work on development of technology solutions up to TRL-6 to address long-term DHS needs. http://www.dhs.gov/xres/programs/gc_ 1242058794349.shtm 3 39 FutureTECH™ Program Concept of Operations Expression Acceptance CRADA Publication of Results Of Interest Sample Text Expression of Interest – Seeking technologies aligned with posted DHS Critical Research and Innovation Focus Areas Acceptance–Technologies TRL-6 or below, scored on internal DHS metrics CRADA– One-page CRADA document. Outlines milestones and exit criteria Publication of Results – Independent Third-Party T&E conducted on TRL-6 technology. Results verified by DHS, posted on DHS web-portal Benefits: Insight into future needs of DHS Stakeholders Increased speed-of-execution of technology development and transition DHS spends less on technology development Taxpayers win. 40 FutureTECH™ Program Critical Research & Innovation Focus Areas Improvised Explosive Devices Detect & Defeat Countermeasures: Waterborne Sample TextIEDs Vehicle Borne IEDs Radio Controlled IEDs Person Borne IEDs IED Assessment and Diagnostics IED Access and Defeat Homemade Explosives IED Threat Characterization IED Mitigation: Alert/Warning System IED Deter and Predict: Network Attack and Analysis 41 http://www.dhs.gov/xopnbiz/ Sample Text Open for Business SECURE Program 42 Federal Business Opportunities Sites where the Office of Procurement Operations (OPO) posts opportunities for prospective suppliers to offer solutions to DHS – S&T’s needs: www.FedBizOpps.gov https://baa.st.dhs.gov/ https://www.sbir.dhs.gov/ www.Grants.gov take advantage of... Vendor Notification Service: Sign up to receive procurement announcements and solicitations/BAA amendment releases, and general procurement announcements. http://www.fedbizopps.gov S&T’s Solicitation Portal: The Department of Homeland Security Science and Technology Directorate currently has several active Solicitations on a broad range of topics. Relevant information is posted and access to the teaming portal, conference registration and white paper/proposal registration and submission is provided, as applicable. In addition, historical information about past Solicitations and Workshops is maintained. https://baa.st.dhs.gov Truly Innovative and Unique Solution: Refer to Part 15.6 of the Federal Acquisition Regulation (FAR) which provides specific criteria that must be met before a unsolicited proposal can be submitted to Diane Osterhus. http://www.acquisition.gov/far/current/html/Subpart%2015_6.html Contact Information: Diane Osterhus EAGLE Contract will serve as a department-wide platform for Department of Homeland Security acquiring IT service solutions. Office of the Chief Procurement Officer http://www.dhs.gov/xopnbiz/opportunities/editorial_0700.shtm 245 Murray Dr., Bldg. 410 Washington, DC 20528 email@example.com 202-447-5576 Show Us the Difference… Hall’s Competitive Model Garden of Eden Power Alley As a function of: • Market • Application Differentiation • Technology • Competitor Companies a ttle • My Company v eB ti ti pe C om e of Zon Death Valley Price Differentiation = (A+B)C/(D+E) More Opportunities with DHS Science and Technology SAFETY Act Support Anti-Terrorism by Fostering Effective Technologies Act of 2002 Examples of elig Enables the development and deployment of ible technologies : qualified anti-terrorism technologies Threat and vu lnerability asses services sment Provides important legal liability protections for manufacturers and sellers of effective technologies Detection Sys tems Removes barriers to industry investments in new Blast Mitigatio and unique technologies n Materials Screening Se Creates market incentives for industry to invest in rvices measures to enhance our homeland security Sensors and Sensor Integrati on The SAFETY Act liability protections apply to a Vaccines vast range of technologies, including: Metal Detecto Products rs Decision Sup Services po rt Software Security Serv Software and other forms of ices intellectual property (IP) Data Mining S oftware Protecting You, Protecting U.S. Additional SAFETY Act information… Online: www.safetyact.gov Email: firstname.lastname@example.org Toll-Free: 1-866-788-9318 Long Range Broad Agency Announcement ( Contact: Adrian.Groth@hq.dhs.gov | https://baa.st.dhs.gov/ ) Sample Textreview of proposals in Basic Research and Applied Technology Peer or scientific in science and engineering. Research to promote revolutionary changes in technologies; advance the development, testing, and deployment of security technologies; and to accelerate the prototyping and deployment of technologies. Streamlined and flexible funding mechanism. Open to all DHS-relevant ideas, no submission deadlines, no ceiling on potential funding. Public Solicitation identifies science and technology target areas as does the S&T publication “High Priority Technology Needs” dated May 2009, as amended. This document may be obtained by accessing https://baa.st.dhs.gov and by following the link for “Representative High Priority Technology Needs”. * Peer or Scientific Reviews * * Basic or Applied Research * * Maximum Flexibility: Schedules, Subjects, Funding * 47 Technology Transfer Transfer federally owned/originated technology to State and local governments and the private sector, ensuring the widest dissemination and impact of Federal research investments. DOD 1401 Program Office of Research and Technology Liaison Sample Text Applications (ORTA) Push DHS requirements to DOD Manage all technology transfer mechanisms used in DHS Pull DOD technologies into DHS for first responders Cooperative Research and Development Agreements (CRADAs) Assess technology suitability and adaptations for DHS applications Licensing Agreements Create DHS & DoD Program Manager Other Transaction Agreements (OTAs) partnerships Commercial Test Agreements to maximize technology Work for Others enhancements Partnership Intermediaries for our nation’s first responders Capture Intellectual Property and licensing in DHS Assess R&D projects for potential commercial applications Train engineers and scientists for Technology Transfer and Intellectual Property Represent DHS in the Federal Laboratory Consortium Contact: Marlene Owens, Marlene.Owens@dhs.gov 48 https://www.sbir.dhs.gov Sample Text Safety Act Other Funding Opportunities Topic Recommendations 49 TechSolutions The mission of TechSolutions is to rapidly address technology gaps identified by Federal, State, Local, and Sample Text Tribal first responders Field prototypical solutions in 12 months Cost should be commensurate with proposal but less than $1M per project Solution should meet 80% of identified requirements Provide a mechanism for Emergency Responders to relay their capability gaps Capability gaps are gathered using a web site (www.dhs.gov/techsolutions) Gaps are addressed using existing technology, spiral development, and rapid prototyping Emergency Responders partner with DHS from start to finish Rapid Technology Development Target: Solutions Fielded within 1 year, at <$1M 50 Getting Involved: S&T Contacts Division Email Jim Tuttle Text Sample SandT.Explosives@dhs.gov Beth George SandT.ChemBio@dhs.gov David Boyd SandT.CCI@dhs.gov Anh Duong SandT.BordersMaritime@dhs.gov Sharla Rausch SandT.HFD@dhs.gov Chris Doyle SandT.IGD@dhs.gov Rich Kikla SandT.Transition@dhs.gov Starnes Walker SandT.Research@dhs.gov Roger McGinnis SandT.Innovation@dhs.gov 51 Summary Detailed Requirements Sample Text Sizeable Market Potential Delivered Products – PERIOD! How Can You Afford NOT to Partner with DHS? Questions/Comments: Thomas A. Cellucci, Ph.D., MBA email@example.com 52 U.S. Department of Homeland Security: Science and Technology Directorate’s Chief Commercialization Officer Dr. Cellucci accepted a five-year appointment from the Department of Homeland Security in August 2007 as the Federal Government’s first Chief Commercialization Officer (CCO). He is responsible for initiatives that identify, evaluate and commercialize technology for the specific goal of rapidly developing and deploying products and services that meet the specific operational requirements of the Department of Homeland Security’s Operating Components and other DHS stakeholders such as First Responders and Critical Infrastructure/Key Resources owners and operators. Cellucci has also developed and continues to drive the implementation of DHS-S&T’s outreach with the private sector to establish and foster mutually beneficial working relationships to facilitate cost-effective and efficient product/service development efforts. His efforts led to the establishment of the DHS-S&T Commercialization Office in October 2008. The Commercialization Office is responsible for four major activities; a requirements development initiative for all DHS stakeholders, the development and implementation of a commercialization process for DHS, development and execution of private sector partnership programs such as SECURE and leading the private sector outreach for the S&T directorate. Since his appointment, he has published three comprehensive guides [Requirements Development Guide (April 2008), Developing Operational Requirements (May 2008), and Developing Operational Requirements, Version 2 (November 2008)] dealing with the development of operational requirements, developed and implemented a commercialization model for the entire department and established the SECURE Program—an innovative public-private partnership to cost-effectively and efficiently develop products and services for DHS’s Operating Components and other DHS stakeholders. In addition, he has written over 25 articles and a compilation of works [Harnessing the Valuable Experiences and Resources of the Private Sector for the Public Good, (February 2009)] geared toward the private sector to inform the public of new opportunities and ways to work with DHS. Cellucci has received recognition for his outreach efforts and engagement with the small and disadvantaged business communities who learn about potential business opportunities and avenues to provide DHS with critical technologies and products to help secure America. Cellucci is an accomplished entrepreneur, seasoned senior executive and Board member possessing extensive corporate and VC experience across a number of worldwide industries. Profitably growing high technology firms at the start-up, mid-range and large corporate level has been his trademark. He has authored or co- authored over 139 articles on Requirements development, Commercialization, Nanotechnology, Laser physics, Photonics, Environmental disturbance control, MEMS test and measurement, and Mistake-proofing enterprise software. He has also held the rank of Lecturer or Professor at institutions like Princeton University, University of Pennsylvania and Camden Community College. Cellucci also co-authored ANSI Standard Z136.5 “The Safe Use of Lasers in Educational Institutions”. Dr. Cellucci is also a commissioned Admiral and Commander of a Squadron in Texas responsible for civil defense and has been a first responder for over twenty years. As a result of his consistent achievement in the commercialization of technologies, Cellucci has received numerous awards and citations from industry, government and business. In addition, he has significant experience interacting with high ranking members of the United States government—including the White House, US Senate and US House of Representatives—having provided executive briefs to three Presidents of the United States and ranking members of Congress. Cellucci represents DHS as the first Federal Government member on the U.S. Council on Competitiveness. Cellucci earned a PhD in Physical Chemistry from the University of Pennsylvania, an MBA from Rutgers University and a BS in Chemistry from Fordham University. He has also attended and lectured at executive programs at the Harvard Business School, MIT Sloan School, Kellogg School and others. Dr. Cellucci is regarded as an authority in rapid time-to-market new product development and is regularly asked to serve as keynote speaker at both business and technical events.
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