Rentrak Announces Top Video Game Rentals of 2009 and Most ...-ag

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					January 28, 2010

Rentrak Announces Top Video Game Rentals of 2009 and Most-Advertised Titles Based On
Its Video Game Ad Monitor Service

Xbox Dominates the 2009 Charts

PORTLAND, Ore., Jan 28, 2010 -- Rentrak Corporation (Nasdaq: RENT), the leader in multi-screen media measurement
serving the advertising and entertainment industries, today announced the Top 20 performing video game rentals of 2009
based on consumer spending as well as the Top 20 most-advertised titles of the year.

In 2009, Xbox 360 titles dominated the U.S. rental charts with 17 out of the Top 20 spots. Rentrak's video game rental charts
are ranked according to Home Video Essentials, Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-
level performance via rental transactions from more than 65,000 DVD, Blu-ray Disc and Video Game properties in the brick-
and-mortar, online, and kiosk channels across North America.

Xbox 360 platform titles also racked up the most advertising circular spots on the Top 20 most-advertised video games titles of
2009. Compiled by Rentrak's Video Game Ad Monitor service, the interactive database of advertising circulars from major
retailers provides users with the most granular automated brand space tracking available. The service helps to better analyze
methods of marketing video games in order to more effectively promote future titles.

Top 20 Renting Video Games of 2009

                                       Release      Distributor
Rank Platform Title                    Date         Name                   Rating
1    X360     X360-Fallout 3           10/28/2008 BethesdaSoftworks M

2    X360     X360-UFC 2009        5/19/2009 THQ                  RP
3    X360     X360-Call Of Duty:   11/10/2008 Activision Blizzard M
              World At War
4    X360     X360-Resident Evil 5 3/13/2009 Capcom               M

5    X360     X360-Gears Of War 2 11/7/2008 Microsoft                      M

6    X360     X360-Mortal Kombat 11/16/2008 Midway Games                   T
              Vs. DC Universe
7    X360     X360-Left 4 Dead   11/17/2008 EA Games                       M

8    X360     X360-Saints Row 2        10/14/2008 THQ                      M

9    Wii      Wii-Mario Kart Wii       4/27/2008 Nintendo                  E

10 X360       X360-Halo Wars           3/3/2009     Microsoft              T

11 X360       X360-Madden '10          8/14/2009 EA Games                  N/A
12 X360       X360-Call Of Duty:       11/10/2009 Activision               M
              Modern Warfare 2
13 X360       X360-Skate 2             1/21/2009 EA Games                  T

14 X360       X360-Street Fighter      2/17/2009 Capcom                    T

15 X360       X360-Major League        3/3/2009     2K Games               E
              Baseball 2K9
16 X360       X360-Fable 2             10/21/2008 Microsoft                M
17 X360      X360-Midnight Club: 10/20/2008 Rockstar Games        T
             Los Angeles
18 Wii       Wii-Super Smash     3/9/2008 Nintendo                T
             Bros. Brawl
19 Wii       Wii-Mario Party 8   5/29/2007 Nintendo               E

20 X360    X360-Grand Theft      4/29/2008 Rockstar Games    M
           Auto IV
Source: Rentrak's Home Video Essentials. Rank based on consumer
spending via US brick-and-mortar rental channel.

Top 20 Most-Advertised Video Games of 2009

Rank Platform Game Title                     Publisher
1    WII      Wii Sports Resort              Nintendo

2    X360     Call of Duty: Modern Warfare 2 Activision

3    WII      Wii Fit                        Nintendo

4    WII      EA Sports Active               EA Sports

5    X360     Madden NFL 10                  Electronic Arts

6    DS       Pokemon Platinum               Nintendo

7    X360     Lego Batman                    Sega/Warner Bros.
8    PS3      Madden NFL 10                  Electronic Arts

9    X360     Halo 3: ODST                   Microsoft

10   X360     Pure                           Disney Interactive
11   X360     Rock Band 2 Special Edition    MTV Games

12   PS3      Call of Duty: Modern Warfare 2 Activision

13   PC       The Sims 3                     Electronic Arts

14   WII      New Super Mario Bros.          Nintendo

15   PS3      Rock Band 2 Special Edition    MTV Games

16   X360     The Beatles: Rock Band         MTV Games

17   X360     Halo Wars                      Microsoft

18   WII      Wii Fit Plus with Balance Board Nintendo

19   PS3      The Beatles: Rock Band         MTV Games

20   X360     UFC 2009 Undisputed            THQ

Source: Rentrak's Video Game Ad Monitor ranked according to
total number of advertising circular cuts in 2009 (includes
hardware and software bundles).
About Rentrak Corporation

Rentrak Corporation (Nasdaq: RENT) is a global digital media measurement and research company, serving the most
recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-
screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the
evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices.
For more information on Rentrak, please visit

Media Relations
Rogers and Cowen
Sallie Olmsted / Amanda Bartz

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