Learning Center
Plans & pricing Sign in
Sign Out
Your Federal Quarterly Tax Payments are due April 15th Get Help Now >> Announces Case Study Results

 Announces Case Study Results Announces Case Study Results, Remarkable Transformation for Client in 30 Days

Online PR News – 07-May-2013 – recently provided a new set of case studies,
outlining the work the firm had done on behalf of concerned clients. One case, involving a retailer in Arizona
merits closer inspection, as this same situation could be playing out all across the United States.

This case study begins with a retailer who was attacked by a competitor via an anonymous forum posting. It's
not an unusual form of attack, according to the experts at, as forums like this allow
people to hide behind anonymity and say anything they'd like to say with no consequences at all.

"We see a lot of people hiding in forums like this, attacking people they don't like or people they'd like to put
out of business," says a company representative. "It's hard to fight back against an attack like this via the
legal system, as the owner of a site like this isn't legally responsible for the things registered users say. And
often, it's impossible to figure out who said these things in the first place."

Once an attack like this is in progress, however, it can be devastating. According to one study, an attack via a
message board resulted in a dip in the victim's credibility, and the likelihood that users would support the
efforts of the victim. Leaving an attack like this in place could also lead to more intense reputation damage
down the line.

"These sort of attacks tend to snowball and gain traction in time," says an
representative. "Some researchers report that credibility online comes through a combination of social
validation, authority and profile strength. An attack via social media could lead to lowered social validation
and sense of authority, and suddenly, the victim just seems untrustworthy. It's really terrible."

In 30 days, the experts at cleared the first three Google search results of the
anonymous posting. In 90 days, the posting moved to page 13. This kind of movement makes the posting

"According to Search Engine Watch, the top link on Google gets 58.4 percent of the clicks. Moving a damning
link to the back end of search results means just wiping it off the map, as few people will even click on search
results that show up on page 3 or later. They might as well not be there," says an

Pushing back content means replacing the negative with keyword-dense articles and information that's
positive in tone. That replacement information must be excellently worded, however, or it'll get caught in
Google's spam filters.

"We pride ourselves in creating content that helps our clients, and that means we only hire writers who have
years of experience in the field," says an representative. "We look for people who
have worked in public relations, journalism or marketing. People like this know how to write promotional
articles that both entertain and inform. Content like this can really help to boost someone's cred, and the
articles are really fun to read, too."

Media Information
Gary Bloom
100 Fillmore St
United States


To top